Why You Spend So Much Money At IKEA • Discoverology

Why You Spend So Much Money At IKEA

Economics, Psychology, Videos

IKEA’s “aesthetic per dollar” ratio is very high, says neuromarketer and author of “The Buying Brain” Dr. A. K. Pradeep. Ikea’s affordable style is its “category-busting-metric,” or what makes it stand out from all the other brands in that space, he says.

Related tags
Related posts
Confirmation Bias: Why You Make Terrible Life Choices

Confirmation Bias: Why You Make Terrible Life Choices

Life, Psychology

Confirmation bias is the human tendency to seek, interpret and remember information that confirms pre-existing beliefs. It is insidious. It affects every choice you make. Every. Single. Day. The things you choose to buy, your health, who you choose to marry, your career, your emotions, and your finances.

Inside Hong Kong’s Cage Homes

Inside Hong Kong’s Cage Homes

Architecture, Cities, Videos

Hong Kong is the most expensive housing market in the world. It has been ranked as the least affordable housing market on Earth for eight years in a row. The inflated prices are forcing Hongkongers to squeeze into unconventionally small spaces that can affect their quality of life.

The Dictatorship Of Data

The Dictatorship Of Data

Economics, History

Big data is poised to transform society. Yet big data also exacerbates a very old problem: relying on the numbers when they are far more fallible than we think. Nothing underscores the consequences of data analysis gone awry more than the story of Robert McNamara.

Tourism Is Eating The World

Tourism Is Eating The World

Cities, Economics, World

The number of international tourist arrivals has been increasing more or less exponentially since the mid-20th century, and totaled about 1.4 billion in 2018. Europe has seen the biggest share, but the Asia-Pacific region is growing fast.

“Black”, A Sci-Fi Short Film By Tomek Popakul

“Black”, A Sci-Fi Short Film By Tomek Popakul

Videos

A pair of astronauts trapped on an orbital space station because of nuclear war that ran very fast on the earth below. They lost contact with earth, all attempts to make a connection with base or with anybody failed without answer.

“Bloom”, A Darkly Comedic Look Into The Bad Side Of Relationships

“Bloom”, A Darkly Comedic Look Into The Bad Side Of Relationships

Videos

Andrew comes home from a trip, finds a rose petal in his bed and becomes immediately convinced that his girlfriend is cheating on him. The confrontation that ensues ranges from blackly comic to something decidedly darker as words escalate into distinctly visceral consequences.

How Emotional Intelligence Boosts Your Endurance

How Emotional Intelligence Boosts Your Endurance

Explainers, Health, Life, Psychology

People who test highly on emotional intelligence tend to be successful in many walks of life. What’s less clear is if testing someone’s emotional intelligence tells you something new about their prospects that you wouldn’t get from testing more traditional things like their IQ and “Big Five” personality traits.

Life In North Korea

Life In North Korea

Videos, World

Are people in North Korea allowed to laugh, dance and marry? This documentary provides unique insights on everyday life in the East Asian country, which most people associate with dictatorship, military parades and nuclear missile testing.

Portrait Of A Place: Atlantic City

Portrait Of A Place: Atlantic City

Cities, Videos

Unmasking the declining seaside resort through a portrait of its inhabitants. With a no-holds-barred approach, directors Ben Carey and Billy Linker deliver a full-frontal profile of the once-booming resort town on New Jersey’s Atlantic coast—often sidelined as the “poor man’s Las Vegas.”

3D Printing Homes For The Homeless In Austin

3D Printing Homes For The Homeless In Austin

Cities, Innovation, Tech, Videos

ICON, the 3D-printing construction company, has partnered with Mobile Loaves & Fishes (MLF) to build 3D-printed homes in Austin. The only neighborhood of its kind in the nation, Community First! Village provides affordable, permanent housing and a supportive community for men and women coming out of chronic homelessness.

What Separates Champions From ‘Almost Champions’?

What Separates Champions From ‘Almost Champions’?

Health, Life, Psychology

For a recent study published in the journal Frontiers in Psychology, talent development researchers Dave Collins, Áine MacNamara, and Neil McCarthy examined the differences between athletes who overcame adversity and went on to become world-class and those who struggled in the face of hardship.

World’s First City Discovered By U.S. Spy Satellite

World’s First City Discovered By U.S. Spy Satellite

History, Videos, World

Old U.S. spy satellite images of the Middle East have unearthed a stunning discovery: the world’s first city, Tell Brak – 4,000 years older than the Great Pyramids. Where Tell Brak lies is an area of the Middle East known as the Fertile Crescent.

America’s Cocaine Habit Fueled Its Migrant Crisis

America’s Cocaine Habit Fueled Its Migrant Crisis

Crime, Politics, Videos

During the 90s, traffickers started shipping their drugs through Central America and over land to Mexico. That created a violent and competitive turf war between gangs and organizations in Guatemala and Honduras, and after the governments cracked down, violence only increased, forcing people to flee, often to the US.

We use cookies on this website to analyse your use of our products and services, provide content from third parties and assist with our marketing efforts. Learn more about our use of cookies and available controls: cookie policy. Please be aware that your experience may be disrupted until you accept cookies.