Why You Spend So Much Money At IKEA
IKEA’s “aesthetic per dollar” ratio is very high, says neuromarketer and author of “The Buying Brain” Dr. A. K. Pradeep. Ikea’s affordable style is its “category-busting-metric,” or what makes it stand out from all the other brands in that space, he says.
In Venezuela’s Economic Crisis, Bitcoin Is a Lifeline
Faced with hyperinflation, a worthless local currency and a risky black market for dollars, Venezuelans are increasingly turning to bitcoin as a tool for survival in the world’s worst-performing economy.
Spanish Flu: A Warning From History
Celebrations marking the end of the First World War were cut short by the onslaught of a devastating disease – the 1918-19 influenza pandemic. The University of Cambridge has made a new film exploring what we have learnt about Spanish Flu, the urgent threat posed by influenza today, and how scientists are preparing for future pandemics.
Can Ageing Be Delayed, Stopped Or Even Reversed?
This is the pursuit of a much longer, healthier life span using science and genetics to achieve it. Who hasn’t dreamed of staying young but how far will you be prepared to go to achieve that dream? BBC’s Gabriela Torres meets the self-experimenters and scientists who are trying to dramatically extend our lives.
The New Mind Control
The internet has spawned subtle forms of influence that can flip elections and manipulate everything we say, think and do. Most of the vacuous thoughts and intense feelings our teenagers experience from morning till night are carefully orchestrated by highly skilled marketing professionals working in our fashion and entertainment industries.
Apps Have Changed The Way We Date
The online dating industry is projected to be worth $9 billion by 2025 and according to eHarmony, most people will find a partner via an app or website by 2035. Tinder is one of the most popular swiping apps with more than 5 million subscribers and it’s launched a whole new language of love.
Selfishness Is Learned
Harvard professors, Martin Nowak and Joshua Greene, tackled a question: Which is our default mode, selfishness or selflessness? Do we all have craven instincts we must restrain by force of will? Or are we basically good, even if we slip up sometimes?
Using Artificial Intelligence To Create Art
Artist Refik Anadol doesn’t work with paintbrushes or clay. Instead, he uses large collections of data and machine learning algorithms to create mesmerizing and dynamic installations.
Why Are Millions Of Chinese Kids Parenting Themselves?
Generations of Wang Ying’s family farmed the misty mountains of Liangshan, one of China’s poorest regions. But now, the 14-year-old girl lives on her own as the sole caretaker of her two younger siblings. They are among an estimated 9 million “left-behind children” raising themselves in the Chinese countryside.
Science Fiction Short Film: Others Will Follow
The lone survivor of the first mission to Mars uses his last moments to pass the torch of inspiration. Others Will Follow was inspired by a speech written for President Nixon to deliver in the event that the Apollo 11 astronauts were stranded on the moon.
How A Group Of Citizens Revived A British Era Lake In India
The lake was built by the British for irrigating nearby farmlands. But gradually it became a dumpsite for Salem’s municipal solid waste. In 2010 the Salem Citizen’s Forum (SCF) took over the work of cleaning the lake. Using the silt of the lake, the SCF created 45 small islands.
Why Prices Differ Around the World
If you have ever traveled somewhere, especially to countries that are either a good deal richer or poorer than your own, you might have noticed that some places are certainly a lot more expensive than others. There seems to be a strong correlation between the average wealth of a country and the cost of goods and services.
Reversing Ageing: New Studies Show It Can Be Done
The Horvath clock is extremely accurate at predicting how old you are and can even predict when you’ll die. The clock itself is part of the aging mechanism, hence physically being able to dial back the hands of the clock could mean becoming physically younger.
Habitat 67 Stacks 354 Prefabs That Get Urban/Suburban Balance
Habitat 67 was a 1960s experiment in dense, downtown housing that tried to combine the best of urban and suburban living. Architect Moshe Safdie wanted to integrate the qualities of a suburban home- the access to nature and views- into a high-rise.
Pleas Of Insanity: The Mysterious Case Of Anthony Montwheeler
If Anthony Montwheeler does suffer from a mental illness, one that caused him to become extremely violent, how were the hospital staff and the review board so easily fooled? And, if he does not, why, a month after winning release, did he commit a senseless murder in the full view of multiple witnesses?
The Mystery Of Personal Identity: What Makes You And Your Childhood Self The Same Person Despite A Lifetime Of Change
What is it that makes a person the very person that she is, herself alone and not another, an integrity of identity that persists over time, undergoing changes and yet still continuing to be — until she does not continue any longer, at least not unproblematically?
The People’s NSA
Meet the hackers who are working with investigative journalists to expose organized crime and corruption by some of the world’s most sinister governments. Those governments are going to great lengths to shut down investigative reporting through cyber attacks and other intimidation tactics.
Why Elon Musk And Jack Dorsey Have Big Plans For Africa
Jack Dorsey, founder of Twitter and Square, Inc, raised some eyebrows in Silicon Valley when he announced he was moving to Africa in 2020. Africa is poised to take off as the next big tech market, and both America and China have taken notice.
Timelapse Of The Future: A Journey To The End Of Time
How’s it all gonna end? This experience takes us on a journey to the end of time, trillions of years into the future, to discover what the fate of our planet and our universe may ultimately be.
What Happened When A Tiny Nation Got Filthy Rich Overnight
Nauru, an island in the South Pacific, is known for its high rate of poverty and unemployment. Only a few decades ago, the island was listed among world’s richest countries while it was a major phosphate exporter but as the resources exhausted, the national systems started to fail.
What Makes A Person Charismatic?
Why do some people so clearly have it and others don’t? Why do we fall so easily under its influence? Charismatics can make us feel charmed and great about ourselves. They can inspire us to excel. But they can also be dangerous. They use charisma for their own purposes, to enhance their power, to manipulate others.