Why You Spend So Much Money At IKEA
IKEA’s “aesthetic per dollar” ratio is very high, says neuromarketer and author of “The Buying Brain” Dr. A. K. Pradeep. Ikea’s affordable style is its “category-busting-metric,” or what makes it stand out from all the other brands in that space, he says.
How To Overcome Your Fear Of Failure
Behind many fears is worry about doing something wrong, looking foolish, or not meeting expectations — in other words, fear of failure. By framing a situation you’re dreading differently before you attempt it, you may be able to avoid some stress and anxiety.
Portrait Of A Place: Atlantic City
Unmasking the declining seaside resort through a portrait of its inhabitants. With a no-holds-barred approach, directors Ben Carey and Billy Linker deliver a full-frontal profile of the once-booming resort town on New Jersey’s Atlantic coast—often sidelined as the “poor man’s Las Vegas.”
Why Recycling Isn’t Quite Working Anymore
Is recycling worth it? When it first took off recycling was seen as one of the environmental movement’s great successes. But recent market forces have made more and more countries reconsider the cost of going green.
“The Turning Point”, Climate Change From A Different Perspective
“The Turning Point” explores climate change, the destruction of the environment and species extinction from a different perspective. Written, directed and animated by award-winning UK based illustrator and animator Steve Cutts.
Japan’s Yakuza: Inside The Syndicate
With at least 50,000 members, Japan’s Yakuza gangs form one of the world’s largest criminal networks. Anton Kusters, a Belgian photographer, was allowed a rare glimpse inside a Yakuza family in early 2009. He documented the family for two years.
Is Big Tech Good For Your Health?
Health care is in the midst of a digital revolution and it is generating an ocean of data. Tech giants including Google and Microsoft want to work with hospitals and health-care systems to improve lives. But should people trust them with their medical data?
Meet The Bag Man: 10 Rules For Paying College Football Players
How to buy college football players, in the words of men who deliver the money. These men are fans who believe they’re leveraging football success $500 or $50,000 at a time.
How A Farmer Turned 90 Acres Of Wasteland Into A Lush Green Forest
In 1988, Sabarmatee and her father Radhamohan bought an acre of degraded land in Nayagarh district of Odisha. They wanted to set up an experiment to see if a forest using organic techniques. Organic farming was not widespread in India at that time, therefore they had to rely on trial and error.
The Only Metric Of Success That Really Matters Is The One We Ignore
When all is said and done it’s the people around you that make the difference. Warren Buffett, a friend of Bill Gates, says that his measure of success comes down to one question: “Do the people you care about love you back?” Gates wrote: “I think that is about as good a metric as you will find.”
Big Tech Takes Aim At The Low-Profit Retail-Banking Industry
After years of timidity Big Tech, with its billions of users and gigantic war chest, at last appears serious about crashing the fintech party. Amazon and Apple introduced a credit card. Facebook announced a new payments system and Google said it would start offering current (checking) accounts in America.
“Black”, A Sci-Fi Short Film By Tomek Popakul
A pair of astronauts trapped on an orbital space station because of nuclear war that ran very fast on the earth below. They lost contact with earth, all attempts to make a connection with base or with anybody failed without answer.
Dubai’s Plan to Outlive Oil
Dubai does have oil, but today it only accounts for less than one percent of its GDP. What looks like a pure extravagance is actually pure marketing genius, attracting 14 million international visitors a year, who spend more than any other city in the world, 65% more, even, than New York or London.
What Happened To Donald Trump’s $365 Million Airline?
For a short time in the late 1980’s and early 1990’s, Donald Trump owned an airline. In 1989, Trump raised $365 million to purchase the Eastern Shuttle. Within 18 months, the airline lost over $125 million, and by 1992, Trump decided it was time to walk away.
Google Maps Is Different Depending On Your Location
If you go on Google Maps in Japan, the region between South Korea and Japan is shown as the “Sea of Japan”. However, if you’re using Google Maps inside South Korea, it will instead appear by the name “East Sea”. Two names for the same body of water on the same site.
“I Met The Walrus”, An Animated Interview With John Lennon
In 1969, a 14-year-old Beatle fanatic named Jerry Levitan snuck into John Lennon’s hotel room in Toronto and convinced him to do an interview. 38 years later, Levitan, director Josh Raskin and illustrators James Braithwaite and Alex Kurina have collaborated to create an animated short film.
The Real Reason The Sound Of Your Own Voice Makes You Cringe
A common explanation is that because we normally hear our own voice while talking, we receive both sound transferred to our ears externally by air conduction and sound transferred internally through our bones. This bone conduction of sound delivers rich low frequencies that are not included in air-conducted vocal sound.
Drought And Floods — The Climate Exodus
More people around the world are fleeing from climate change than from war. If human-induced climate change continues at the current rate, the World Bank warns that by 2050 there could be as many as 180 million climate refugees.
What Was Libya Like 25 Years Ago?
Gaddafi’s 25 Years in Power (1994): A historic report filmed as Libya celebrated 25 years of Gaddafi’s rule. This short documentary challenges the West’s view of Libya and looks at Gaddafi’s struggles both at home and abroad.
Spanish Flu: A Warning From History
Celebrations marking the end of the First World War were cut short by the onslaught of a devastating disease – the 1918-19 influenza pandemic. The University of Cambridge has made a new film exploring what we have learnt about Spanish Flu, the urgent threat posed by influenza today, and how scientists are preparing for future pandemics.
How To Make An Attractive City
Cities are a big deal. We pretty much all have to live in them. We should try hard to get them right. So few cities are nice, very few out of many thousands are really beautiful; embarrassingly the more appealing ones tend to be old, which is weird because we’re mostly much better at making things now.