Why You Spend So Much Money At IKEA • Discoverology

Why You Spend So Much Money At IKEA

IKEA’s “aesthetic per dollar” ratio is very high, says neuromarketer and author of “The Buying Brain” Dr. A. K. Pradeep. Ikea’s affordable style is its “category-busting-metric,” or what makes it stand out from all the other brands in that space, he says.

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