Why Burger King Is Proudly Advertising A Moldy, Disgusting Whopper • Discoverology

Why Burger King Is Proudly Advertising A Moldy, Disgusting Whopper

adweek.com
4m read

Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. The chain’s anti-preservatives pledge breaks just about every rule in advertising.

Related topics
Related posts
My Life Under Armed Guard

My Life Under Armed Guard

Crime Long Reads Media

Since 2006, Italian journalist Roberto Saviano has faced constant threat of death for exposing the secrets of the Naples mafia in his book Gomorrah. Is the price of life under armed guard too much for a writer to pay?

Michael Jordan The Story Versus Michael Jordan The Man

Michael Jordan The Story Versus Michael Jordan The Man

Media

Jordan was the closest embodiment of the ideal athlete that we’ve ever witnessed. After his retirement, however, the intimate identification he inspired during his career soured into something weirder and sadder.

Is Quibi A Good Idea?

Is Quibi A Good Idea?

Apps Media

Quibi, short for “quick bites,” which promises lots of celebrity-led programming in snack-sized doses. The service has grabbed headlines and snagged investments from Disney and Alibaba. But, is Quibi… good? Will it work?

How ‘1917’ Was Filmed To Look Like One Shot

How ‘1917’ Was Filmed To Look Like One Shot

Explainers Media Videos

“1917” stars George MacKay, Dean-Charles Chapman, Colin Firth, and Benedict Cumberbatch and was filmed to look like one continuous shot. Cinematographer Roger Deakins explains how he and director Sam Mendes did it, from digging up a mile of trenches to attaching cameras to cranes and drones.

Why We Fell For Clean Eating

Why We Fell For Clean Eating

Apps Food Long Reads

The oh-so-Instagrammable food movement has been thoroughly debunked – but it shows no signs of going away. The real question is why we were so desperate to believe it.

How To Eat Seafood Responsibly: A Guide From Chef Eric Ripert

How To Eat Seafood Responsibly: A Guide From Chef Eric Ripert

Food Nature

In addition to responsibly sourcing fish, Eric Ripert stresses that seeking out freshness and using proper technique will help guarantee success with fish in the home kitchen. Here are a few ways he recommends keeping seafood cookery interesting, delicious, and sustainable.

The Secret Of Scooby-doo’s Enduring Appeal

The Secret Of Scooby-doo’s Enduring Appeal

Media

Why has Scooby-Doo—described by the New York Times film critic A. O. Scott in 2002 as “one of the cheapest, least original products of modern American juvenile culture”—outlasted not only such Hanna-Barbera brethren as The Flintstones and Yogi Bear, but also pretty much everything else on television?

Searching For Meg White, The Elusive White Stripes Drummer

Searching For Meg White, The Elusive White Stripes Drummer

Media

The White Stripes played their final show in 2007 and officially called it a day in 2011. Jack White continued performing, but it’s been over a decade since we heard from Meg White. Could renewed attention over a Rock & Roll Hall of Fame nomination coax her back into the spotlight?

The Future Of Coffee

The Future Of Coffee

Food Innovation

Over the past few years, the world of coffee has kickstarted a movement of cultural and creative influence. From unique jute bags, logos, or merchandise—cafes, roasters, and coffee shops around the globe are experimenting with new ways to provide spaces and product packaging that stand out from the crowd.

Why Are These Foods Named After Places?

Why Are These Foods Named After Places?

Explainers Food

Chicken Kiev. Baked Alaska. London broil. Singapore noodles. When food is named after a city or country, you’d think this would indicate that the dish was either connected to or concocted in that place. But the reality is often lost in translation somewhere between an actual origin story and a marketing campaign.

The War On Coffee

The War On Coffee

Business Food

Epicurean coffeehouses in the United States numbered in the hundreds in 1989, and in the tens of thousands by 2013. A lot of that is Starbucks, but not all. Roasters in Italy went from exporting twelve million kilograms of espresso in 1988 to more than a hundred and seventy million in 2015.

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Cities Innovation Media

An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.

We use cookies on this website to analyse your use of our products and services, provide content from third parties and assist with our marketing efforts. Learn more about our use of cookies and available controls: cookie policy. Please be aware that your experience may be disrupted until you accept cookies.