Why Burger King Is Proudly Advertising A Moldy, Disgusting Whopper
Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. The chain’s anti-preservatives pledge breaks just about every rule in advertising.
Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers
An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.
The True Story Of Erroll Garner, The First Artist To Sue A Major Label And Win
You have to dial back to 1960 to find the major precedent: when star jazz pianist Erroll Garner sued Columbia Records for breaking his contract — and won after a nearly three-year battle in a New York Supreme Court decision. It was a landmark case that has been largely forgotten.
Blackfishing: ‘Black Is Cool, Unless You’re Actually Black’
From Kim Kardashian to Selena Gomez, the perceived trend for wanting to appear black shows no sign of slowing down. “It’s about picking and choosing common black traits and characteristics for one’s benefit, while we continue to face discrimination on a day to day basis.”
The Start-Ups Building ‘Dark Kitchens’ For Uber Eats And Deliveroo
Venture capitalists have all aligned on the best solution: kitchens that only serve delivery customers, known as “cloud”, “ghost” or “dark” kitchens, that use a combination of advanced food preparation, underused real estate and algorithm-driven optimisation to lower overheads and increase output.
In the Future, Everything Will Be Made Of Chickpeas
Once hummus became a widely enjoyed grocery-store staple, people at every level of the American food industry saw opportunity in the legume’s versatility. In the Middle East, South Asia, Africa, and the Mediterranean, chickpeas have been a common ingredient in everyday cooking for thousands of years.
The Man Behind India’s Favorite Snack Foods
Like Indian migrants through the ages, I had a contingency plan for homesickness—and it included condiments and ready-to-eat meals by Maiyas. The food company, the brainchild of Dr. Parampalli Sadananda Maiya, is widely credited with pioneering Indian ready-to-eat food.
Will An All-Meat Diet Kill You Or Cure You?
In anecdotal testimonials, people say that eating an all-meat diet helped them drop 10, 20, 40, 80 pounds and cured them of depression, fatigue, diabetes, autoimmune diseases, joint pain, and insomnia. How is this possible? And what is going on in these people’s intestines and arteries?
Russian Startup Wants To Put Huge Ads In Space
The first of StartRocket’s space-based ads could go up by 2021. The ads — a bit like skytyping, only in low-Earth orbit rather than in the atmosphere — would be visible only at night but could be seen from just about anywhere on the planet.
How We’ll Forget John Lennon
The report, “The universal decay of collective memory and attention,” concludes that people and things are kept alive through “oral communication” from about five to 30 years. They then pass into written and online records, where they experience a slower, longer decline.
Why We Fell For Clean Eating
The oh-so-Instagrammable food movement has been thoroughly debunked – but it shows no signs of going away. The real question is why we were so desperate to believe it.
OK Soda Marketing History: Not Good, Not Bad, Just OK
A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.
Hunger Is Psychological — And Dieting Only Makes It Worse
We all feel hungry before dinner and full after a banquet, but those moments are the tip of the iceberg. Hunger is a process that’s always present, always running in the background, only occasionally rising into consciousness. It’s more like a mood.
The Many Lives Of Leonard Cohen’s “Hallelujah”
Leonard Cohen’s “Hallelujah” has been covered by more than 300 other artists in virtually every genre. It’s an impressive feat by any standard, but even more so when you consider that “Hallelujah” was originally stuck on side two of an album that Cohen’s record label deemed unfit for release.
“A Failure Of The Imagination”, The Story Of A Zero-Waste Restaurant
Five years ago, Douglas McMaster opened the restaurant Silo, hoping to change the unsustainable practices of modern food systems. His aim was simple, yet frighteningly ambitious: create an award-winning menu using a zero-waste food system designed from scratch. This is the story of that restaurant’s first five years.
The Truth Behind Brands’ Secret Formulas & Recipes
Why brands are so protective of their signature formula or recipe. Is there really a thing like “secret formula” or it’s just that you are being persuaded into believing that such a thing exists. What would happen if you steal the Coca-Cola secret formula?
Start-up Spots Gap In Market For Ethical ‘Chick-Culling Free’ Eggs
Seleggt, a German start-up, is attempting to find a commercial use for its solution to the issue of chick culling in the farming industry. The eggs are marked with a ‘respeggt’ stamp, and customers know they are buying eggs produced free of chick culling.
How Protein Conquered America
My bodega is only a little bigger than my studio apartment, and sells no fewer than 10 kinds of Muscle Milk. Once the niche elixir of powerlifting bros, gulping down a Muscle Milk or three is now part of a “healthy, active lifestyle” — whatever that means.
How Instagram Killed The It Girl
In a world of constant self-surveillance and curation, we may never see the Parises, the Nicoles, the Taras in the way we once did. The It Girl exists within the moral grey areas of life, but with the existence of social media, such grey areas no longer exist for her to live in – everything is now black and white, good or bad.
Journey To The Place Where Pesto Was Born
Liguria is Italy’s most famous basil-growing region. The herb is lifeblood here. It floods the stands of Genoa’s Mercato Orientale, a dizzying, circular market hidden on the interior of a city block. Everyone agrees that the best basil in Liguria is grown in the village of Pra’.
For Bumble, The Future Isn’t Female, It’s Female Marketing
Whitney Wolfe Herd set out to build a safer dating app for women, but it’s not clear that she’s made a measurable difference. According to a company user survey, about a third of Bumble women had received lewd photos from men, whether through text or other social media that Bumble couldn’t control.