Why Are Hardcover Books Published Before Paperbacks?
Despite their popularity, it’s still impossible to find paperback versions of many new books when they debut. It’s a common practice among publishers to release new titles as hardcovers and publish the paperback edition about a year after the initial print run.
The Small Virginia Town Where Drone Deliveries Have Begun For Real
Wing, a subsidiary of Google, chose Christiansburg (population 22,500) as its first launching site for American commercial drone delivery operations — it’s also testing in Australia and Finland — not only because of the relatively flat terrain and low population density, but because of nearby Virginia Tech University.
How Advertising Conquered Urban Space
In cities around the world, advertising is everywhere. We may try to shut it out, but it reflects who we are (or want to be) and connects us to the urban past. Local signs connect us to the past, to vernacular styles, to folklore. The best examples catch our eye as children and stay with us.
How Chronic Renters Are Reshaping The Homeware Industry
It is clear that millennials and Gen Z are now renting at record rates, yet the appetite to make a house a home remains equally high. Young people are increasingly finding more temporary solutions to the challenge of making a rental home Instagram worthy without falling foul of their landlords.
The Price Of Plenty: How Beef Changed America
Exploitation and predatory pricing drove the transformation of the US beef industry – and created the model for modern agribusiness. The industrial slaughterhouse was a triumph of human ingenuity as well as a site of brutal labor exploitation.
Barilla Pasta’s Turnaround From Homophobia To National Pride
After chairman Guido Barilla rebuked gay families on national radio, his CEO spent five years cleaning up the company’s reputation. Barilla transformed from a pasta giant that would never feature homosexuals in its campaigns into one that sells spaghetti in homoerotic packaging.
What We Get Wrong About Time
“Time” is the most frequently used noun in the English language. Most of us tend to think of time as linear, absolute and constantly “running out” – but is that really true? And how can we change our perceptions to feel better about its passing?
The Real-Life Hollywood Hoax That Turned A Fake Bradley Cooper Epic Into A $14 Million Scam
Adam Joiner’s silver-screen dreams were finally coming true. He had a deal with Netflix, a superstar lead, a ‘Transformers’ superproducer and, amazingly, interest from Spielberg. He easily landed a major investment from Korean and Chinese money men. There was only one problem: His entire story was a lie.
Inside The Failure Of Google+, A Very Expensive Attempt To Unseat Facebook
Create a social network or risk everything. That was the original pitch for Google’s Facebook rival, Google+, a refrain hammered over and over by the social network’s chief architect, Vic Gundotra, in meetings with the company’s top brass.
How Steak Became Manly And Salads Became Feminine
Beginning in the late 19th century, a steady stream of dietary advice, corporate advertising and magazine articles created a division between male and female tastes that, for more than a century, has shaped everything from dinner plans to menu designs.
How The Dumb Design Of A WWII Plane Led To The Macintosh
For all the triumph of America’s new planes and tanks during World War II, a silent reaper stalked the battlefield: accidental deaths and mysterious crashes that no amount of training ever seemed to fix. At first, pilots took the blame for crashes. The true cause, however, lay with the design. That lesson led us into our user-friendly age—but there’s peril to come.
How To Be A Better Web Searcher: Secrets From Google Scientists
Search engines are powerful tools that can be incredibly helpful, but they also require a bit of understanding to find the information you are actually seeking. Small changes in how you search can go a long way toward finding better answers.
The Case Against Boeing
In the wake of the 737 MAX disasters, caused by a software feature, Boeing and regulators initially placed blame on the planes’ pilots. Since Samya Stumo’s death in a 737 MAX crash, her parents and her great-uncle, Ralph Nader, have devoted themselves to proving that the company put profit over safety.
Buying Organic Veggies At The Supermarket Is A Waste Of Money
It has happened to all of us. You’re standing in the produce aisle, just trying to buy some zucchini, when you face the inevitable choice: Organic or regular? Is it worth the extra money? The answer: Probably not.
The War On Coffee
Epicurean coffeehouses in the United States numbered in the hundreds in 1989, and in the tens of thousands by 2013. A lot of that is Starbucks, but not all. Roasters in Italy went from exporting twelve million kilograms of espresso in 1988 to more than a hundred and seventy million in 2015.
Can A Corporation “Own” A Color?
A handful of companies like Coca-Cola, 3M and Cadbury, have pushed the boundaries of intellectual property law by laying claim to individual colors. But is it really possible to “own” a color?
How Shenzhen Is Fueling Ethiopia’s Burgeoning Startup Scene
As Shenzhen companies look to Africa for new consumer markets, African entrepreneurs are turning to Shenzhen for manufacturing partners to turn their ideas into reality. How the movers and shakers in Ethiopia’s burgeoning tech startup scene are tapping into the open source manufacturing ecosystem of China’s most entrepreneurial city.
‘The Countryside Is Where The Radical Changes Are’: Rem Koolhaas Goes Rural
“There has been no architecture of a similar vigour in the last 100 years. It is based strictly on codes, algorithms, technologies, engineering and performance, not intention. Its boredom is hypnotic, its banality breathtaking.” For Koolhaas, the Tahoe Reno Industrial Center embodies a new kind of sublime.
How Ads Follow You Around The Internet
Money Laundering: The Art Of Cleaning Dirty Money
Money laundering is the lifeblood of our profession of organized crime. Without it, there’s no point in committing crimes in the first place if the money we get isn’t usable. Here’s how money laundering works.
The Hate Store: Amazon’s Self-Publishing Arm Is A Haven For White Supremacists
Extremism flourishes on Amazon’s self-publishing arm. The company gives extremists and neo-Nazis banned from other platforms unprecedented access to a mainstream audience — and even promotes their books.