When Artists, Engineers, And Pepsico Collaborated, Then Clashed At The 1970 World’s Fair • Discoverology

When Artists, Engineers, And Pepsico Collaborated, Then Clashed At The 1970 World’s Fair

A year and a half in the making, the Pepsi Pavilion drew eager crowds and elicited effusive reviews. Just a month after the opening, the partnership with Experiments in Art and Technology—E.A.T.—collapsed amidst a flurry of recriminating letters and legal threats.

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