Marketing Archives • Discoverology

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Pay-Per-Click & Adwords

Pay-Per-Click & Adwords

Marketing

Have you ever noticed any advertisements appearing on your search engine, in particular, Google, when you want to search for anything? Have you noticed any small ad appearing as a pop up on your computer screen...

Social Media

Social Media

Marketing

In today’s time and age, almost everything is accessible over the web. The world has turned into a global village and social media is the eyes and ears of this village. But what exactly is social...

Programmatic Advertising

Programmatic Advertising

Marketing

Programmatic advertising has become increasingly popular in today’s world. Lately, a lot of people are resorting to programmatic advertising to do their online marketing and are letting go of the old traditional methods. Even though it...

Affiliate Marketing

Affiliate Marketing

Marketing

You might hear the words marketing and sales side by side whenever you talk about profits and revenue in business. These two terms might look different to some but they are closely linked. When you are...

CRM & Retention Marketing

CRM & Retention Marketing

Marketing

Over time, the dynamics of businesses have changed drastically. We see both positive and negative changes but something that has changed the most is how businesses operate. This goes without saying that consumers always have been,...

SEO

SEO

Marketing

Search Engine Optimization (SEO) is the operation of expanding the number of website visitors through a non-paid and natural procedure. SEO not only helps in increasing the traffic to your website, but it also lays a...

Marketing

Marketing

Marketing

Have you ever wondered why you feel enticed to pick up certain things while you’re shopping for groceries at the store? What is it about that label that caught your eye, compelled you to pick it...

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