The War On Coffee
Epicurean coffeehouses in the United States numbered in the hundreds in 1989, and in the tens of thousands by 2013. A lot of that is Starbucks, but not all. Roasters in Italy went from exporting twelve million kilograms of espresso in 1988 to more than a hundred and seventy million in 2015.
Becoming A “Mindful Drinker” Changed My Life
Sober curiosity is spawning both a philosophical movement whose adherents have holidays (Dry January and Sober October) and is creating an industry through sober influencers; nonalcoholic beer, wine, and “spirits”; dry bars; dry events; and sophisticated cocktails without alcohol.
Rubber Tires — A Dirty Business
The booming global tire market is worth billions – but this comes at a high price, both to humans and the environment. Over 50 million car tires are sold each year in Germany alone. But where does the natural rubber for them come from?
The Wonder Drug for Aging, Made From One of the Deadliest Toxins on Earth
Botox is derived from a toxin purified from Clostridium botulinum, a bacterium that thrives and multiplies in faultily canned food. The botulinum toxin is so powerful that a tiny amount can suffocate a person by paralyzing the muscles used for breathing. That’s part of what protects Allergan’s $2.8 billion Botox empire.
The 30 Year-Old Airline That’s Never Flown
Back in 1989, a guy by the name of Igor Dmitrovsky filed the paperwork to incorporate a small little business in the state of New York. This company would enter the metal cylinder organism transport business under the name Baltia Airlines. The airline was to fly from New York, US to St Petersburg, USSR.
Will An All-Meat Diet Kill You Or Cure You?
In anecdotal testimonials, people say that eating an all-meat diet helped them drop 10, 20, 40, 80 pounds and cured them of depression, fatigue, diabetes, autoimmune diseases, joint pain, and insomnia. How is this possible? And what is going on in these people’s intestines and arteries?
The Rise Of Nintendo
Nintendo hasn’t always made video games. It was founded over a century ago and at one point sold ramen noodles and operated a taxi service. Today, Nintendo is part of a crowded video game market, up against companies like Sony, Microsoft, Apple and Google. When Nintendo first got into the home console business in the 80s, it dominated.
Goldman Sachs, Patagonia, And The Mysteries Of “Business Casual”
The importance of the Patagonia vest is that it is both an evolution of the business-casual costume and a reversion to the waistcoat of the ancient three-piece suit. “Business casual” is less a style of dress than an enigmatic language of power.
How Vacation Became Just Another Thing We’re Working On
Something’s up with retreats. Isn’t this supposed to be the age of burnout? Don’t people deny themselves vacation days and spend all their leisure time working on their side-hustles? How are retreats so popular when regular, no-frills relaxation is elusive for so many people? Maybe retreats are the future of vacations.
Online Streaming: Television’s Looming Car Crash
As the distribution model for entertainment is remade, a revolutionary ardour has seized the industry: the choice is to win the streaming battle against the likes of Netflix, or face commercial oblivion. The immediate result has been clear: more television than ever before. There were 496 scripted TV shows made in the US last year, more than double the 216 series released in 2010.
How Much McDonald’s Franchise Owners Really Make Per Year
The food at McDonald’s has always sold like hotcakes but once the restaurant started franchising, the world began eating up the brand. But being a franchise owner isn’t as easy, or profitable, as you might think. Buying into a McDonald’s franchise is expensive, between $1 million and $2.2 million.
Why Bigger Planes Mean Cramped Quarters
The current Boeing 737s, the world’s most flown craft, are all longer than the original by up to 45 feet. And yet, on the inside, we’re getting squeezed. That’s because more space doesn’t equal more space in Airline World. It equals more seats—and typically less room per person.
Why Are These Foods Named After Places?
Chicken Kiev. Baked Alaska. London broil. Singapore noodles. When food is named after a city or country, you’d think this would indicate that the dish was either connected to or concocted in that place. But the reality is often lost in translation somewhere between an actual origin story and a marketing campaign.
Why Caviar Is So Expensive
Caviar is one of the most expensive foods in the world. Selling for up to $35,000 per kilo, it’s revered and relished by aristocrats across the globe. But it’s an acquired taste. Turns out, caviar wasn’t always so valuable.
When Elon Musk Tried To Destroy A Tesla Whistleblower
It started with an Elon Musk Twitter meltdown and ended with a fake mass shooter. A former security manager says the company also spied and spread misinformation.
Can Mission-Driven Food Companies Scale Up Without Selling Out?
When just 10 companies—including Nestlé, Unilever, and General Mills—control the vast majority of food brands, it raises serious questions about the ability of mission-driven companies to hold on to their original intentions.
What Google Learned From Its Quest To Build The Perfect Team
Our data-saturated age enables us to examine our work habits and office quirks with a scrutiny that our cubicle-bound forebears could only dream of. New research reveals surprising truths about why some work groups thrive and others falter.
How Volkswagen Plans To Outsell Tesla
Although Tesla reigns as king of the EV market thanks to its Model 3, Volkswagen has a plan in place to outsell them in the next few years. The automaker has set its sights on becoming a major name in the EV game, investing $37 billion in its electric car program.
How India’s Richest Man Fought To Build An Empire
Mukesh and Anil Ambani inherited their father’s fortune. But while Mukesh’s wealth made him India’s richest man, his brother’s net worth tumbled to less than $2B. The story of their diverging fortunes is steeped in a family feud that has captivated India for over a decade.
Hot Second, The Proto-Flagship For Our Virtual Fashion Futures
On entering the “store” visitors stepped into booths equipped with “magic mirrors,” allowing them to virtually slip into something more (and sometimes less) comfortable: one of four looks rendered by digital fashion pioneers and in some instances their brand partners.
Lifetime Free 1st Class Air Travel Pass: A Disaster
In 1982, American Airlines had an idea to offer a lifetime free first-class air travel pass to its wealthiest customers. The person holding this pass could fly on American Airlines at any time it wanted, to any destination it wanted, for as many times it wanted, for the rest of its life after paying a one-time fixed membership fee.