The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
World’s Busiest Station: Shinjuku Station, Tokyo
Five separate train lines, almost three thousand passengers per minute and trains arriving every second. How can the people behind the scenes of the world’s busiest station overcome a traffic load like this every day? A look behind the scenes of the world’s busiest station: Shinjuku Station in Tokyo.
How A Group Of Citizens Revived A British Era Lake In India
The lake was built by the British for irrigating nearby farmlands. But gradually it became a dumpsite for Salem’s municipal solid waste. In 2010 the Salem Citizen’s Forum (SCF) took over the work of cleaning the lake. Using the silt of the lake, the SCF created 45 small islands.
“Dominion”, How Animals Are Used And Abused By Humans
Dominion exposes the dark underbelly of modern animal agriculture, questioning the morality and validity of humankind’s dominion over the animal kingdom. While mainly focusing on animals used for food, it also explores other ways animals are exploited and abused by humans, including clothing, entertainment and research.
The Real Problem With The Cruise Industry
What the novel coronavirus has revealed about the cruise industry is a “hidden in plain sight” problem — an international maritime regulatory structure that obfuscates and often ignores legal and social responsibility, accountability and culpability.
‘Chronicle Is Dead And Google Killed It’
In early 2018, Google’s parent conglomerate Alphabet announced the birth of a new “independent” startup that was supposed to revolutionize cybersecurity. Chronicle, Google’s moonshot cybersecurity startup that was supposed to completely change the industry, is imploding.
Scraping By In The Gig Economy As A Guy Without A Bank Account
In 2017, the Federal Deposit Insurance Corporation (FDIC) found that 8.4 million households in the U.S. were without bank accounts. Nearly 53 percent of these households listed “not having enough money” to put into an account as the reason why, while another 30 percent cited not trusting banks.
How A Farmer Turned 90 Acres Of Wasteland Into A Lush Green Forest
In 1988, Sabarmatee and her father Radhamohan bought an acre of degraded land in Nayagarh district of Odisha. They wanted to set up an experiment to see if a forest using organic techniques. Organic farming was not widespread in India at that time, therefore they had to rely on trial and error.
The Lockdown Has Exposed The Fatal Flaw In Deliveroo’s Business
It wasn’t coronavirus that hobbled Deliveroo: it was its small margins and the crippling costs of competing both in its home market and abroad. In the UK, there are three big players in the market, in the US there are half a dozen, in Europe there are over 20.
The Billion-Dollar Disinformation Campaign To Reelect The President
After the 2016 election, much was made of the threats posed to American democracy by foreign disinformation. Trump and his domestic allies were beginning to adopt the same tactics of information warfare that have kept the world’s demagogues and strongmen in power.
Why Is Africa Building A Great Green Wall?
Eleven countries are planting a wall of trees from east to west across Africa, just under the southern edge of the Sahara desert. The goal is to fight the effects of climate change by reversing desertification.
The Beautiful Island Of San Serriffe, The Most Elaborate April Fool’s Joke Ever Printed
The Guardian’s seven-page feature on the island of San Serriffe looked like any travel feature that newspapers were printing at the time. But not all was as it seemed. The feature was an elaborate April Fool’s Day joke. The island of San Serriffe did not exist and everything was completely fabricated.
Inside Google’s Civil War
With its “Don’t be evil” mantra, Google was a central player in creating the rosy optimism of the tech boom. Some employees say Google is losing touch with that motto. What happens when an empowered tech workforce rebels?
How Drug Companies Make You Buy More Medicine Than You Need
Drug companies make eyedrops too big — and you pay for the waste. The makers of cancer drugs also make vials with too much medication for many patients. The excess drugs are tossed in the trash — another reason health care costs are so high.
The Canadian Genius Who Created Modern AI
For nearly 40 years, Geoff Hinton has been trying to get computers to learn like people do, a quest almost everyone thought was crazy or at least hopeless – right up until the moment it revolutionized the field. In this video, Bloomberg Businessweek’s Ashlee Vance meets the Godfather of AI.
Why Cruise Lines Keep Cutting Their Ships In Half
In a process called “stretching,” the Star Breeze is getting pulled apart to make room for a new, 84-foot, 1,250-ton prefab midsection addition. Think of it like unsnapping (or unwelding) two Legos and putting another block in between. But with a boat.
‘It Was One Problem After Another’: How Woodstock 50 Fell Apart
Woodstock 50 had nearly every resource a festival could ask for: a storied brand name, financial backing from a multinational communications company, and agents eager to sign up their artists for sizable paychecks. But it turned into a slow-moving train wreck. Where did it all go wrong?
Remembering The Nucleon, Ford’s 1958 Nuclear-powered Concept Car That Never Was
Nearly 30 years before the Chernobyl nuclear disaster, engineers at Ford designed and made a 3/8 scale model of a car, which it said would be powered by a nuclear reactor in the trunk.
How An Obsession With Home Ownership Can Ruin The Economy
Many dream of owning their own home, and thanks to huge financial incentives in the rich world many have been able to so. But government policies to encourage home ownership were a huge mistake.
“Coyote”, Award-Winning Animation Short Film
A coyote loses his wife and children from an attack of wolfs. Anguished from human emotions he‘s trying to process the experience. Besides grief and delusion, evil takes up more and more space. Directed by Lorenz Wunderle.