The Secret Behind Coca-Cola's Marketing Strategy • Discoverology

The Secret Behind Coca-Cola’s Marketing Strategy

Business, Media, Videos

Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?

Related tags
Related posts
“Dominion”, How Animals Are Used And Abused By Humans

“Dominion”, How Animals Are Used And Abused By Humans

Food, Nature, Videos

Dominion exposes the dark underbelly of modern animal agriculture, questioning the morality and validity of humankind’s dominion over the animal kingdom. While mainly focusing on animals used for food, it also explores other ways animals are exploited and abused by humans, including clothing, entertainment and research.

Before Beauty Vlogging, There Were Renaissance ‘Books of Secrets’

Before Beauty Vlogging, There Were Renaissance ‘Books of Secrets’

History, Media

So-called Books of Secrets were a new and wildly-popular literary genre during the Italian Renaissance. Written in vernacular Italian, they instructed an increasingly literate public in the pursuit of alchemy, making secrets previously circulated in Latin manuscripts amongst the educated elite more broadly accessible.

The World Is Paying A High Price For Cheap Clothes

The World Is Paying A High Price For Cheap Clothes

Business, Nature

Fast fashion’s core business model is fueled by low prices, rapid consumption and fast-changing trends — all of which are in direct tension with its sustainability mission. The global fashion industry generates a huge amount of waste – one full garbage truck of clothes is burned or sent to a landfill every second.

The Super-Rich Are Being Scammed On Their Private Jets

The Super-Rich Are Being Scammed On Their Private Jets

Business, Crime

Five grand for mystery sushi. Seven for plastic cups. And more fuel than the plane could possibly hold. Such are the deceptions stinging the billionaires and mere millionaires of today’s private jet-set class. In an era of ultra-wealth, reports of shady billing related to private-jet travel are on the rise.

How Ads Follow You Around The Internet

How Ads Follow You Around The Internet

Explainers, Tech, Videos

You’ve seen the pop-ups: “This site uses cookies to improve your experience. Please accept cookies.” Without cookies, the online world we know today couldn’t exist. But that world relies on advertising, which gives three kinds of companies a strong incentive to track your online behavior.

The Ancient Tombs Kept Under Lock And Key

The Ancient Tombs Kept Under Lock And Key

History, Videos, World

A sense of mystery surrounds the keyhole-shaped kofun tombs in Japan. Although the iconic Mozu Tombs in Sakai city, Osaka have recently been awarded UNESCO World Heritage status, surprisingly little is actually known about these intriguing monuments, kept under lock and key by the Japanese government.

“Bloom”, A Darkly Comedic Look Into The Bad Side Of Relationships

“Bloom”, A Darkly Comedic Look Into The Bad Side Of Relationships

Videos

Andrew comes home from a trip, finds a rose petal in his bed and becomes immediately convinced that his girlfriend is cheating on him. The confrontation that ensues ranges from blackly comic to something decidedly darker as words escalate into distinctly visceral consequences.

From 2nd Poorest Country To Fastest Growing Economy in the World

From 2nd Poorest Country To Fastest Growing Economy in the World

Economics, Videos

This video takes a look at Sir Seretse Khama, the man that oversaw Botswana’s transformation from to 2nd poorest country in the world to the fastest-growing economy. Botswana today is the world’s largest producer gem diamonds and is one of only a handful of middle-income countries in sub-Saharan Africa.

What Happened When Tulsa Paid People To Work Remotely

What Happened When Tulsa Paid People To Work Remotely

Business, Long Reads

Traditionally, cities looking to spur their economies may offer incentives to attract businesses. Tulsa is testing out a new premise: Pay people instead. The first class of hand-picked remote workers moved to Tulsa in exchange for $10,000 and a built-in community. The city might just be luring them to stay.

I Was a Warehouse Wage Slave

I Was a Warehouse Wage Slave

Business, Long Reads

My brief, backbreaking, rage-inducing, low-paying, dildo-packing time inside the online-shipping machine, under conditions that were surprisingly demoralizing and dehumanizing, even to someone who’s spent a lot of time working in warehouses, which I have.

How To Find New Music You’ll Actually Like

How To Find New Music You’ll Actually Like

Art, Explainers, Media

Some people can dig up great music like magic, or have friends inside the industry who keep them updated. Others are perfectly content with their weekly Spotify Discover playlist. But if you need more ways to find music, here are some ideas.

“Free Will”, A Ski Film From Revelstoke, British Colombia

“Free Will”, A Ski Film From Revelstoke, British Colombia

Videos

Imaginary Revelstoke’s mountain raven follows the journey of several Czech and Canadian skiers who found more space and inspiration in the mountains of British Columbia. They experienced snow so deep as never before, made new friends and fell in love with a different, more fulfilling type of skiing.

World’s Busiest Station: Shinjuku Station, Tokyo

World’s Busiest Station: Shinjuku Station, Tokyo

Cities, Videos, World

Five separate train lines, almost three thousand passengers per minute and trains arriving every second. How can the people behind the scenes of the world’s busiest station overcome a traffic load like this every day? A look behind the scenes of the world’s busiest station: Shinjuku Station in Tokyo.

Lifetime Free 1st Class Air Travel Pass: A Disaster

Lifetime Free 1st Class Air Travel Pass: A Disaster

Business, Explainers, Videos

In 1982, American Airlines had an idea to offer a lifetime free first-class air travel pass to its wealthiest customers. The person holding this pass could fly on American Airlines at any time it wanted, to any destination it wanted, for as many times it wanted, for the rest of its life after paying a one-time fixed membership fee.

We use cookies on this website to analyse your use of our products and services, provide content from third parties and assist with our marketing efforts. Learn more about our use of cookies and available controls: cookie policy. Please be aware that your experience may be disrupted until you accept cookies.