The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
For Bumble, The Future Isn’t Female, It’s Female Marketing
Whitney Wolfe Herd set out to build a safer dating app for women, but it’s not clear that she’s made a measurable difference. According to a company user survey, about a third of Bumble women had received lewd photos from men, whether through text or other social media that Bumble couldn’t control.
The True Story Of Erroll Garner, The First Artist To Sue A Major Label And Win
You have to dial back to 1960 to find the major precedent: when star jazz pianist Erroll Garner sued Columbia Records for breaking his contract — and won after a nearly three-year battle in a New York Supreme Court decision. It was a landmark case that has been largely forgotten.
How A TV Sitcom Triggered The Downfall Of Western Civilization
‘Friends’ signals a harsh embrace of anti-intellectualism in America, where a gifted and intelligent man is persecuted by his idiot compatriots. And even if you see it from my point of view, it doesn’t matter. The constant barrage of laughter from the live studio audience will remind us that our own reactions are unnecessary, redundant.
Hot Second, The Proto-Flagship For Our Virtual Fashion Futures
On entering the “store” visitors stepped into booths equipped with “magic mirrors,” allowing them to virtually slip into something more (and sometimes less) comfortable: one of four looks rendered by digital fashion pioneers and in some instances their brand partners.
When Elon Musk Tried To Destroy A Tesla Whistleblower
It started with an Elon Musk Twitter meltdown and ended with a fake mass shooter. A former security manager says the company also spied and spread misinformation.
Dubai’s Plan to Outlive Oil
Dubai does have oil, but today it only accounts for less than one percent of its GDP. What looks like a pure extravagance is actually pure marketing genius, attracting 14 million international visitors a year, who spend more than any other city in the world, 65% more, even, than New York or London.
Why A Struggling Rust Belt City Pinned Its Revival On A Self-chilling Beverage Can
Welcome to Youngstown, Ohio, home of Chill-Can, the self-chilling beverage container you’ve probably never heard of. Officials have gambled millions of dollars and demolished a neighborhood for the product. Not one job has been created yet.
Inside The Most Watched YouTube Channel In The World
India’s T-Series built an online empire from Bollywood. Now it has to survive Netflix. Bhushan Kumar argues that T-Series has no reason to fear this invasion, and not just because it sits behind a moat filled with more than 200 million YouTube subscribers.
Skinny Home In Toronto As Prototype For Parking-Space Homes?
When Cyril Borovsky bought a 16-foot-wide strip of land in Toronto sandwiched between two bungalows, he knew the only way to fit more than one bedroom on the tiny footprint was to think cubically. Using a steel frame and performing much of the work himself- with just a boom lift and makeshift pulley-, he went up four floors.
What Facial Recognition Steals From Us
In just the past five years, the meaning of the human face has quietly but seismically shifted. That’s because researchers at Facebook, Google, and other institutions have nearly perfected techniques for automated facial recognition.
Why Do Countries Build New Capital Cities?
It doesn’t seem obvious why a government will want to move its capital from a major city to a place where almost nobody lives but a couple of dozen countries have done it since 1950. In every case, the government of these countries gave a certain rationale for their decision.
The Tech Giants Are Coming For Our Homes
The likes of Amazon, Google, Samsung, Apple and others are all competing for smart home dominance – but what drove so many of us to invite these multinational corporations into the highly personal spaces where we live?
How Would Anyone Benefit From Sending Unsolicited Amazon Packages To Random Addresses?
First came a cell phone case that no one had ordered and that didn’t match a phone in the house. The next week brought unusual kitchen supplies. Then a mass of assorted holiday-themed items. All of these deliveries were from Amazon.
Why We Shouldn’t Bail Out The Airlines And Cruise Companies
Despite the obvious vulnerability of the sector, boards/CEOs of the six largest airlines have spent 96% of their free cash flow on share buybacks, bolstering the share price and compensation of management… who now want a bailout. They should be allowed to fail.
‘Angels’ In Hell: The Culture Of Misogyny Inside Victoria’s Secret
Victoria’s Secret defined femininity for millions of women. But inside the company, two powerful men presided over an entrenched culture of misogyny, bullying and harassment, according to interviews with more than 30 current and former executives, employees, contractors and models, as well as court filings and other documents.
How Chronic Renters Are Reshaping The Homeware Industry
It is clear that millennials and Gen Z are now renting at record rates, yet the appetite to make a house a home remains equally high. Young people are increasingly finding more temporary solutions to the challenge of making a rental home Instagram worthy without falling foul of their landlords.
New Technology In China Turns Desert Into Land Rich With Crops
China was praised for a law it passed in 2002 — the world’s first integrated law dedicated to combating desert expansion. With this goal in mind, China has carried out several projects that have been successful, including at one desert in northern China.
What Ever Happened To Waterbeds?
After a heyday in the late 1980s in which nearly one out of every four mattresses sold was a waterbed mattress, the industry dried up in the 1990s, leaving behind a sense of unfilled promise and thousands upon thousands of unsold vinyl shells.
“Coyote”, Award-Winning Animation Short Film
A coyote loses his wife and children from an attack of wolfs. Anguished from human emotions he‘s trying to process the experience. Besides grief and delusion, evil takes up more and more space. Directed by Lorenz Wunderle.