The Secret Behind Coca-Cola's Marketing Strategy • Discoverology

The Secret Behind Coca-Cola’s Marketing Strategy

Business, Media, Videos

Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?

Related tags
Related posts
Cash For Kim: North Korean Forced Laborers In Poland

Cash For Kim: North Korean Forced Laborers In Poland

Politics, Videos

On its website, the CRIST shipyard advertises that they build ships for various clients throughout Europe. And we know that North Koreans are still working here today. VICE gained exclusive access to documents that reveal the wages of North Korean laborers in Poland before the Kim regime’s deductions.

Road To The Future

Road To The Future

Innovation, Videos

While road types can vary greatly depending on their use, location and construction method, the majority are formed from crushed rock, sand and asphalt in a process that releases volatile organic compounds into the atmosphere. In order to curb the environmental impact of road construction, a number of new innovations are now being trialed.

Brain Man: The Boy With The Incredible Brain

Brain Man: The Boy With The Incredible Brain

Psychology, Videos

An extraordinary documentary on the brainpower of Daniel T, the young Englishman who could be the world’s greatest mental athlete. Daniel is not just a calculating wizard, but also a memory champion and super linguist. He speaks nine languages.

Why Are Millions Of Chinese Kids Parenting Themselves?

Why Are Millions Of Chinese Kids Parenting Themselves?

Videos, World

Generations of Wang Ying’s family farmed the misty mountains of Liangshan, one of China’s poorest regions. But now, the 14-year-old girl lives on her own as the sole caretaker of her two younger siblings. They are among an estimated 9 million “left-behind children” raising themselves in the Chinese countryside.

How Being A Workaholic Differs From Working Long Hours

How Being A Workaholic Differs From Working Long Hours

Business, Health, Psychology

An HBR survey found that work hours were not related to any health issues, while workaholism was. Specifically, employees who worked long hours, but who did not obsess about work, did not have increased levels of RMS and reported fewer health complaints than employees who demonstrated workaholism.

How The 0.001% Invest

How The 0.001% Invest

Business, Economics

Global finance is being transformed as billionaires get richer and cut out the middlemen by creating their own “family offices”, personal investment firms that roam global markets looking for opportunities.

What It’s Like To Grow Up In An Israeli Settlement

What It’s Like To Grow Up In An Israeli Settlement

Videos, World

A self-described liberal from cosmopolitan Tel Aviv, Iris Zaki wanted to get behind the politics of Israel’s controversial settlements in the occupied territories — so she moved there, temporarily, setting up an improvised cafe where she could chat with settlers from her own generation.

The War On Coffee

The War On Coffee

Business, Food

Epicurean coffeehouses in the United States numbered in the hundreds in 1989, and in the tens of thousands by 2013. A lot of that is Starbucks, but not all. Roasters in Italy went from exporting twelve million kilograms of espresso in 1988 to more than a hundred and seventy million in 2015.

Copenhagen Commuters Get A Big, Slithering Surprise

Copenhagen Commuters Get A Big, Slithering Surprise

Art, Design, Media

Forget snakes on a plane. Copenhagen has snakes, really big ones, on a bus. Crushing the entire bus, in fact. Bates Y&R art director Peder Schack squeezed the award-winning idea out of his brain to “make the most possible impact for a very small budget.”

Can Tiny Houses Save Detroit?

Can Tiny Houses Save Detroit?

Architecture, Cities, Videos

Detroit is grappling with both devastating poverty and a hot real estate market. But Rev. Faith Fowler of the nonprofit Cass Community Social Services sees a way to remedy both: Develop tiny houses, and create a rent-to-own financing mechanism to help impoverished Detroiters become owners of those homes.

The First State-Approved North Korean Novel In English

The First State-Approved North Korean Novel In English

Media, World

“Friend” by Paek Namnyong was first published in 1988 in North Korea where it became a bestseller and a television series. Thirty years later, Friend has become the first state-sanctioned North Korean novel to be published in English. It is, most surprisingly, a novel about love, marriage, and divorce.

Dracula Bosses Erect Billboard That Comes To Life At Night

Dracula Bosses Erect Billboard That Comes To Life At Night

Design, Media, Videos

The BBC decided to give Dracula fans a fright with two billboards of the show that come to life at night. A shadow of the infamous vampire appears in the center of the advert, which looks as though it has been cast by a number of wooden stakes plunged into the advert.

Former FBI Agent Explains How To Detect Lying & Deception

Former FBI Agent Explains How To Detect Lying & Deception

Crime, Explainers, Videos

There are a number of myths about detecting deception. Fidgeting, looking away, touching your mouth, all of these things are commonly thought to be practices that indicate deception. Jim Clemente, former Supervisory Special Agent for the FBI, explains why that isn’t always the case and how people like him can decipher what these indicators really mean.

We use cookies on this website to analyse your use of our products and services, provide content from third parties and assist with our marketing efforts. Learn more about our use of cookies and available controls: cookie policy. Please be aware that your experience may be disrupted until you accept cookies.