The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
Aogashima, Tokyo’s Secret Island Paradise
Aogashima Island is famous for having a volcano inside a volcano surrounded by dense jungle. It’s also considered the smallest town in Japan and the hardest place in Japan to get to. There is no direct transportation to Aogashima.
The Controversy Behind Nike’s Vaporfly Running Shoe, Explained
Nike’s Vaporfly shoes have become a popular choice for both elite and amateur runners. But the shoes may soon be banned in professional competitions if World Athletics, the world governing body of track and field, decides they offer an unfair advantage.
Inside Hong Kong’s Cage Homes
Hong Kong is the most expensive housing market in the world. It has been ranked as the least affordable housing market on Earth for eight years in a row. The inflated prices are forcing Hongkongers to squeeze into unconventionally small spaces that can affect their quality of life.
‘Weird News,’ ‘Dumb Criminals’ And The Media’s Monetization Of Human Misery
There’s a cynical local-to-national news pipeline designed to mock the powerless under the guise of “odd” news stories. The public’s perception of crime is often significantly out of alignment with the reality. This is caused, in part, by frequently sensationalist, decontextualized media coverage.
Heatworks’ Tetra, An Internet-Connected Compact Countertop Dishwasher
Tetra is an internet-connected compact countertop dishwasher invented by Heatworks. It requires no plumbing and can be placed and used anywhere with a standard electrical outlet. With a smaller capacity than the average dishwasher available on the market today, Tetra holds two full place settings or 10 plates or 12 pint glasses.
Toyota To Build Prototype City Of The Future
Toyota revealed plans to build a prototype “city” of the future on a 175-acre site at the base of Mt. Fuji in Japan. Called the Woven City, it will be a fully connected ecosystem powered by hydrogen fuel cells.
A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife
A simple plastic bag seems harmless, but it can represent extreme suffering – and even death. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.
How The “IKEA Effect” Explains Today’s Startups
Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.
How Philadelphia Became The One And Only Cream Cheese
There is only one cream cheese, and that is the brick-shaped silver package with the bright blue lettering: Philadelphia. Philadelphia cream cheese’s dominance isn’t a happy accident. Its cult popularity is likely the result of equal parts clever marketing and good timing.
The Rise And Fall Of Subway
With thousands of store closures in the last three years and petitions against Subway from its franchise owners, the fast-food chain with the most locations globally seems to be on the rocks. This video unpacks what’s going on and where Subway’s headed from here.
The Rise Of Shopify, $68 Billion In Size. How Did It Get So Big?
Shopify is the leading E-commerce platform in the United States with 23% market share and has become the second-largest platform in terms of total merchandise volume, surpassing eBay in September 2019 and just behind Amazon. The company’s stock is up more than 20 times its IPO price.
Inside Wisconsin’s Disastrous $4.5 Billion Deal With Foxconn
A huge tax break was supposed to create a manufacturing paradise, but interviews with 49 people familiar with the project depict a chaotic operation unlikely to ever employ 13,000 workers.
How Cities Became Childless
American cities are getting more expensive, and families are being pushed out. Welcome to the future of urban living, where young people have to make a choice: money or babies?
Why Every Japanese Criminal Is Guilty
Every system of justice is inevitably found to be unjust. The question is in which direction, and how far. This is a fairly basic outline of Japan’s idiosyncratic nature.
“Glacier Exit”, A Portrait Of Rapid Environmental Change
Filmmaker Raphael Rogers stood on the ice dunes of the glaciers of Alaska in the midst of a snowy winter. The silence and majesty of the mountains surrounding us, the bluest ice we had ever seen and the steady rush of ice turned to water.
I Stumbled Across A Huge Airbnb Scam That’s Taking Over London
As the short-term rental goldrush gathers pace, Airbnb empires are being rapidly scaled and monetized. This is the curious tale of a man called Christian, the Catholic church, David Schwimmer’s wife, a secret hotel and an Airbnb scam running riot on the streets of London.
The History Of George Laurer And The Barcode
A 67 cent packet of gum has ballooned into an enormous industry, and five billion barcodes are scanned each and every day. But how did we get to this point, and who was responsible for the UPC barcode?
The Productivity Paradox
Higher productivity means the expectation of rising wages and abundant job opportunities. In a time of Facebook, smartphones, self-driving cars, and computers that can beat a person at just about any board game, how can the key economic measure of technological progress be so pathetic?
The City Where They Murdered Yugoslavia
The Bosnian War happened because a war criminal in waiting didn’t care where his ideology led him. Ratko Mladic did not believe in Yugoslavia. But he did believe in the unity of his people. And in his attempt to get to that natural dead end, he would destroy the dream of Gavrilo Princip. He would destroy all the work of Tito.