The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
“Dominion”, How Animals Are Used And Abused By Humans
Dominion exposes the dark underbelly of modern animal agriculture, questioning the morality and validity of humankind’s dominion over the animal kingdom. While mainly focusing on animals used for food, it also explores other ways animals are exploited and abused by humans, including clothing, entertainment and research.
Before Beauty Vlogging, There Were Renaissance ‘Books of Secrets’
So-called Books of Secrets were a new and wildly-popular literary genre during the Italian Renaissance. Written in vernacular Italian, they instructed an increasingly literate public in the pursuit of alchemy, making secrets previously circulated in Latin manuscripts amongst the educated elite more broadly accessible.
Iceland Is Growing New Forests For The First Time In 1,000 Years
The landscape of Iceland has changed a lot in a thousand years. When the Vikings first arrived in the ninth century, the land was covered in 25 to 40 percent forest.
The World Is Paying A High Price For Cheap Clothes
Fast fashion’s core business model is fueled by low prices, rapid consumption and fast-changing trends — all of which are in direct tension with its sustainability mission. The global fashion industry generates a huge amount of waste – one full garbage truck of clothes is burned or sent to a landfill every second.
The Super-Rich Are Being Scammed On Their Private Jets
Five grand for mystery sushi. Seven for plastic cups. And more fuel than the plane could possibly hold. Such are the deceptions stinging the billionaires and mere millionaires of today’s private jet-set class. In an era of ultra-wealth, reports of shady billing related to private-jet travel are on the rise.
The Billion-Dollar Disinformation Campaign To Reelect The President
After the 2016 election, much was made of the threats posed to American democracy by foreign disinformation. Trump and his domestic allies were beginning to adopt the same tactics of information warfare that have kept the world’s demagogues and strongmen in power.
How Ads Follow You Around The Internet
Hot Second, The Proto-Flagship For Our Virtual Fashion Futures
On entering the “store” visitors stepped into booths equipped with “magic mirrors,” allowing them to virtually slip into something more (and sometimes less) comfortable: one of four looks rendered by digital fashion pioneers and in some instances their brand partners.
Why We Shouldn’t Bail Out The Airlines And Cruise Companies
Despite the obvious vulnerability of the sector, boards/CEOs of the six largest airlines have spent 96% of their free cash flow on share buybacks, bolstering the share price and compensation of management… who now want a bailout. They should be allowed to fail.
The Ancient Tombs Kept Under Lock And Key
A sense of mystery surrounds the keyhole-shaped kofun tombs in Japan. Although the iconic Mozu Tombs in Sakai city, Osaka have recently been awarded UNESCO World Heritage status, surprisingly little is actually known about these intriguing monuments, kept under lock and key by the Japanese government.
Your Colleagues Don’t Read Anything You Write. Here’s How to Change That.
Long emails and dense, difficult to decipher memos mean modern office communication goes ignored more often than it’s understood. Beneath these brutal realities, getting busy co-workers and bosses to take action means changing eight things about the way we communicate.
“Bloom”, A Darkly Comedic Look Into The Bad Side Of Relationships
Andrew comes home from a trip, finds a rose petal in his bed and becomes immediately convinced that his girlfriend is cheating on him. The confrontation that ensues ranges from blackly comic to something decidedly darker as words escalate into distinctly visceral consequences.
From 2nd Poorest Country To Fastest Growing Economy in the World
This video takes a look at Sir Seretse Khama, the man that oversaw Botswana’s transformation from to 2nd poorest country in the world to the fastest-growing economy. Botswana today is the world’s largest producer gem diamonds and is one of only a handful of middle-income countries in sub-Saharan Africa.
What Happened When Tulsa Paid People To Work Remotely
Traditionally, cities looking to spur their economies may offer incentives to attract businesses. Tulsa is testing out a new premise: Pay people instead. The first class of hand-picked remote workers moved to Tulsa in exchange for $10,000 and a built-in community. The city might just be luring them to stay.
I Was a Warehouse Wage Slave
My brief, backbreaking, rage-inducing, low-paying, dildo-packing time inside the online-shipping machine, under conditions that were surprisingly demoralizing and dehumanizing, even to someone who’s spent a lot of time working in warehouses, which I have.
How The “IKEA Effect” Explains Today’s Startups
Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.
How To Find New Music You’ll Actually Like
Some people can dig up great music like magic, or have friends inside the industry who keep them updated. Others are perfectly content with their weekly Spotify Discover playlist. But if you need more ways to find music, here are some ideas.
“Free Will”, A Ski Film From Revelstoke, British Colombia
Imaginary Revelstoke’s mountain raven follows the journey of several Czech and Canadian skiers who found more space and inspiration in the mountains of British Columbia. They experienced snow so deep as never before, made new friends and fell in love with a different, more fulfilling type of skiing.
World’s Busiest Station: Shinjuku Station, Tokyo
Five separate train lines, almost three thousand passengers per minute and trains arriving every second. How can the people behind the scenes of the world’s busiest station overcome a traffic load like this every day? A look behind the scenes of the world’s busiest station: Shinjuku Station in Tokyo.
Lifetime Free 1st Class Air Travel Pass: A Disaster
In 1982, American Airlines had an idea to offer a lifetime free first-class air travel pass to its wealthiest customers. The person holding this pass could fly on American Airlines at any time it wanted, to any destination it wanted, for as many times it wanted, for the rest of its life after paying a one-time fixed membership fee.