The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
The Web We Have To Save
In the past, the web was powerful and serious enough to land me in jail. Today it feels like little more than entertainment. The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?
Reversing Ageing: New Studies Show It Can Be Done
The Horvath clock is extremely accurate at predicting how old you are and can even predict when you’ll die. The clock itself is part of the aging mechanism, hence physically being able to dial back the hands of the clock could mean becoming physically younger.
What Comes After TV?
A mobile-storytelling platform called Quibi has loomed on the content horizon, promising that, when its app launches this spring, it will be a home to a huge library of short-form shows made specifically for your phone. But Snapchat has been operating in that space for years. It’s harder than you’d think.
The Condensed Guide To Running Meetings
There’s plenty of advice out there on how to stop spending so much time in meetings or make better use of the time, but does it hold up in reality? Can you really make meetings more effective and regain control of your calendar?
The Canadian Genius Who Created Modern AI
For nearly 40 years, Geoff Hinton has been trying to get computers to learn like people do, a quest almost everyone thought was crazy or at least hopeless – right up until the moment it revolutionized the field. In this video, Bloomberg Businessweek’s Ashlee Vance meets the Godfather of AI.
The City Where They Murdered Yugoslavia
The Bosnian War happened because a war criminal in waiting didn’t care where his ideology led him. Ratko Mladic did not believe in Yugoslavia. But he did believe in the unity of his people. And in his attempt to get to that natural dead end, he would destroy the dream of Gavrilo Princip. He would destroy all the work of Tito.
Exit 12: Moved By War
Exit 12 is a New York-based dance company led by Veterans and military families. Through dance and choreography, Exit 12 tells stories about the effects of war — both to heal themselves and also to change the perceptions and stereotypes of the Veteran community.
The 8-Hour Workday Is A Counterproductive Lie
The eight-hour workday started its life as a socialist dream. “Eight hours labor, eight hours recreation, and eight hours rest”. There’s just one problem: It’s all but impossible to actually work for eight hours a day in the jobs so many of us now have.
DrDrunkenstein’s Reign Of Terror
“DrDrunkenstein” is one of many aliases Magnus Carlsen has played under when he went on a killing spree across the speed chess tournaments of the internet. Carlsen has taken to livestreaming his games on a variety of platforms, which has provided a surprisingly entertaining window into the mind of an all-time great.
How Migration Could Make The World Richer
Many of the recent political shifts in the West—the election of Donald Trump, the rise of populism in Europe and Brexit—can be partially attributed to the fear of mass migration. Yet increasing migration is one of the quickest ways to make the world richer.
One Woman’s Instagram-Fueled Ascent To ‘Boss Lady Status’
For New Orleans entrepreneur Jesseca Dupart, social media isn’t just a tool for building her business—it’s a platform for inspiring other black women to do the same. She started as a simple hair salon in 2012, now her beauty products are available in stores in every state, as well as Canada, the Caribbean, and the UK.
The Man Who Cheated Vegas Casinos For Years And Stole Millions
When one man discovers a way to beat the system, Vegas becomes his playground. From slot machine alone he steals millions with the authorities none the wiser, but when he pushes the limits and increases the risks, things take a turn for the worst.
The True History Behind ‘The Plot Against America’
Philip Roth’s classic novel, newly adapted by HBO, envisions a world in which Charles Lindbergh wins the 1940 presidential election. Roth’s account of a celebrity-turned-politician winning the presidency on a platform of fearmongering and “othering” proved more prophetic than he could have predicted.
Can Eco-Tourism Help Save The Ocean?
Indonesia’s Coral Triangle is one of the most biodiverse places on the planet, but destructive fishing practices are threatening ocean life. Meet the conservation pioneers who are reviving these waters—bringing species back from the brink of extinction.
Minimum Wage: A Life Full Of Difficult Choices
Despite Ontario’s recent minimum wage increase, workers are still struggling to make ends meet. Even for those who have full-time jobs, earning minimum wage means they have to make a lot of difficult choices.
The Real-Life Hollywood Hoax That Turned A Fake Bradley Cooper Epic Into A $14 Million Scam
Adam Joiner’s silver-screen dreams were finally coming true. He had a deal with Netflix, a superstar lead, a ‘Transformers’ superproducer and, amazingly, interest from Spielberg. He easily landed a major investment from Korean and Chinese money men. There was only one problem: His entire story was a lie.
The Dark Side Of Electronic Waste Recycling
Electronics can be hazardous when disposed of improperly, and the Basel Action Network, or BAN, investigates the underground world of the e-waste trade. The nonprofit group secretly embeds trackers in discarded devices, then hands them to recyclers to see where they end up, exposing bad practices in the process.
The Secret Soviet Radar Hidden In Chernobyl’s Shadow
In a remote forest, a few kilometres from the Chernobyl power plant, the huge Duga-2 radar tower stands as relic of Soviet mismanagement.
James Niehues: The Man Behind The Map
If you are a skier or snowboarder, there is a good chance James Niehues has been your mountain guide. Throughout his 30 year career he has worked at the smallest hills and the most expansive resorts in North America. James has extensively researched, photographed and illustrated nearly every ski map used in North America over the last three decades.
The Man Who Drove McDonald’s Out Of Iceland
Tómas Tómasson’s all-American burger joint is so legendary in Iceland, it ousted McDonald’s from the country. It all began back in 1981 when the good folk of Reykjavík, Iceland still thought fish and chips was exotic foreign food. Along came Tommi and taught them to worship a new kind of sustenance: the mighty burger.