AR For The Naked Eye Transforms Outdoor Advertising
London-based media technology startup Lightvert has created a new method for using unexpected and unusual locations. Lightvert’s ECHO technology projects images into the air. Moreover, the images are particular to that location and cannot be seen even a few feet away from the optimal viewing position.
Killer, Kleptocrat, Genius, Spy: The Many Myths Of Vladimir Putin
Putin’s recent ubiquity has brought great prominence to the practice of Putinology. This enterprise – the production of commentary and analysis about Putin and his motivations, based on necessarily partial, incomplete and sometimes entirely false information – has existed as a distinct intellectual industry for over a decade.
Fifty Years After The ‘Black 14’ Were Banished, Wyoming Football Reckons With The Past
It had been nearly 50 years since the University of Wyoming banished 14 black players from its football team, but the decades-old dispute was all Tom Burman could think about as he guided his car across the grain-colored plains stretching from the Denver airport to campus.
Mister Rogers Had A Simple Set Of Rules For Talking To Children
The TV legend possessed an extraordinary understanding of how kids make sense of language. He insisted that every word be scrutinized closely, because he knew that children—the preschool-age boys and girls who made up the core of his audience—tend to hear things literally.
Russian Startup Wants To Put Huge Ads In Space
The first of StartRocket’s space-based ads could go up by 2021. The ads — a bit like skytyping, only in low-Earth orbit rather than in the atmosphere — would be visible only at night but could be seen from just about anywhere on the planet.
Inside The West’s Plans For Arctic War Against Russia
Moscow is growing belligerent in its quest to pry open the icy route to the Atlantic. The U.S. and Britain are racing to catch up, but is it too late?
The British Once Built A 1,100-Mile Hedge Through The Middle Of India
There was nothing charming about what the British built. It wasn’t meant to protect anything except imperial revenue. It grew along the Inland Customs Line, a bureaucratic barrier that the British created to impose a high salt tax on the people living on one side of the line—the relatively saltless one.
The Billion-Dollar Disinformation Campaign To Reelect The President
After the 2016 election, much was made of the threats posed to American democracy by foreign disinformation. Trump and his domestic allies were beginning to adopt the same tactics of information warfare that have kept the world’s demagogues and strongmen in power.
Inside The Failure Of Google+, A Very Expensive Attempt To Unseat Facebook
Create a social network or risk everything. That was the original pitch for Google’s Facebook rival, Google+, a refrain hammered over and over by the social network’s chief architect, Vic Gundotra, in meetings with the company’s top brass.
The “Neuropolitics” Consultants Who Hack Voters’ Brains
Campaigns around the world are employing Emotion Research Lab and other marketers versed in neuroscience to penetrate voters’ unspoken feelings.These experts say they can divine political preferences you can’t express from signals you don’t know you’re producing.
History Remembers These People, Just Not Their Names
Throughout history, people have made a name for themselves without anyone actually knowing their name, from the protestor who stood up to a tank in Tiananmen Square in 1989, to notorious successful hijacker D.B. Cooper (almost certainly not his real name).
Where Hollywood Shoots All Its Plane Scenes
Many of the most iconic plane and airport scenes were filmed in the same place — Air Hollywood, the LA production studio entirely dedicated to aviation. The studio has three full aircraft interiors and an airport terminal set that’s reconfigurable into any part of the air travel experience.
The Collapsing Crime Rates Of The ’90s Might Have Been Driven By Cellphones
It’s practically an American pastime to blame cellphones for all sorts of societal problems, from distracted parents to faltering democracies. But the devices might have also delivered a social silver lining: a de-escalation of the gang turf wars that tore up cities in the 1980s.
How The Bauhaus Kept The Nazis at Bay, Until It Couldn’t
There are few symbols of Modernist design and architecture more iconic than the Bauhaus building in Dessau. The art school’s brief run in Germany shows not a simple dichotomy, but rather how, to varying degrees of bravery, individuals tried to survive under tyranny.
America’s Cocaine Habit Fueled Its Migrant Crisis
During the 90s, traffickers started shipping their drugs through Central America and over land to Mexico. That created a violent and competitive turf war between gangs and organizations in Guatemala and Honduras, and after the governments cracked down, violence only increased, forcing people to flee, often to the US.
OK Soda Marketing History: Not Good, Not Bad, Just OK
A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.
The Danger Of Befriending Celebrities
Meryl Streep doesn’t call me every week to go bowling. In fact, she doesn’t call me at all. And that’s a good thing. I honestly can’t recommend becoming friends with celebrities, especially if you’re a long-running journalist like I am. It simply will not lead to a Hollywood ending.
The Proto-Communist Plan To Resurrect Everyone Who Ever Lived
Nikolai Fedorov, a nineteenth-century librarian and Russian Orthodoxy philosopher, went so far as to call the resurrection project “the common task” of humanity, calling for the living to be rejuvenated, the dead to be resurrected, and space to be colonized specifically to house them.
The Love Story That Shocked The World
When Seretse Khama, an African prince, and Ruth Williams, a white middle-class clerk from Lloyd’s underwriters, got married in 1948, it provoked shock in Britain and Africa. Khama was exiled from Great Britain and later became the first president of Botswana when it became an independent country.
What Happens When Immigrant-Rights Advocates Reach A Breaking Point?
There has arguably never been a worse time to be an asylum seeker in the United States. This is due, in part, to an administration that has taken a xenophobic approach to immigration, with an openly hostile stance toward asylum seekers and their advocates.