The “Neuropolitics” Consultants Who Hack Voters’ Brains • Discoverology

The “Neuropolitics” Consultants Who Hack Voters’ Brains

Campaigns around the world are employing Emotion Research Lab and other marketers versed in neuroscience to penetrate voters’ unspoken feelings.These experts say they can divine political preferences you can’t express from signals you don’t know you’re producing.

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