The Influencer Economy Hurtles Toward Its First Recession • Discoverology

The Influencer Economy Hurtles Toward Its First Recession

wired.com
7m read

Brand deals have dried up; sponsored posts have been delayed. The great reckoning is unlikely to topple the influencer industry—by now, it’s already too big—but the business of influence is going to change.

Related topics
Related posts
McLaren Thinks Synthetic Fuel Could Save The Engine As We Know It

McLaren Thinks Synthetic Fuel Could Save The Engine As We Know It

Innovation Tech

McLaren plans to produce a development car that runs on synthetic fuel to showcase the technology’s potential. The company says the fuel would require minimal tweaks to today’s internal combustion engine, and it’d still be much better for the environment from a CO2 standpoint.

The Many Lives Of Leonard Cohen’s “Hallelujah”

The Many Lives Of Leonard Cohen’s “Hallelujah”

History Media

Leonard Cohen’s “Hallelujah” has been covered by more than 300 other artists in virtually every genre. It’s an impressive feat by any standard, but even more so when you consider that “Hallelujah” was originally stuck on side two of an album that Cohen’s record label deemed unfit for release.

The Dark Side Of Electronic Waste Recycling

The Dark Side Of Electronic Waste Recycling

Business Nature Science Tech

Electronics can be hazardous when disposed of improperly, and the Basel Action Network, or BAN, investigates the underground world of the e-waste trade. The nonprofit group secretly embeds trackers in discarded devices, then hands them to recyclers to see where they end up, exposing bad practices in the process.

The Future Of Energy Storage Beyond Lithium-Ion

The Future Of Energy Storage Beyond Lithium-Ion

Innovation Tech Videos

Over the past decade, prices for solar panels and wind farms have reached all-time lows. However, the price for lithium-ion batteries, the leading energy storage technology, has remained too high. So researchers are exploring other alternatives, including flow batteries, thermal batteries, and gravity-based systems.

How To Digitize Handwritten Notes

How To Digitize Handwritten Notes

Apps Explainers Tech

A number of smart devices offer to digitize your scribblings, either as you write or shortly afterward. In addition to storing images of your notebook pages in electronic form, some of these hardware and software packages actually convert your writings into searchable text.

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

Art Media Nature

A simple plastic bag seems harmless, but it can represent extreme suffering – and even death. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.

Why Apple’s ‘Trash Can’ Was A Colossal Failure

Why Apple’s ‘Trash Can’ Was A Colossal Failure

Tech Videos

Apple’s 2013 Mac Pro was a classic case of form over function. Pro users were unable to upgrade the “trash can” or customize it to their liking. There were also thermal limitations that Apple didn’t think about with this design. And 6 years after the revolutionary “trash can” design, Apple goes back to the cheese grater design.

The Story Behind An Identify Theft

The Story Behind An Identify Theft

Crime Tech

Lurking behind a simple email in our inbox is a network of fake websites, letterbox companies and more than 100 victims around the world. We untangled a web of fake accounts and followed the digital breadcrumbs back to two Danish fraudsters. This is how we tracked them down, step by step.

Digital Technology Is Not To Blame For Our Hyperfast Lives

Digital Technology Is Not To Blame For Our Hyperfast Lives

Life Psychology Tech

Life in the 21st century, we are told, is faster than ever. Time is scarce, the pace of everyday life is accelerating, and everyone complains about how busy they are. For all the smart tech, we still feel pressed for time. Are digital services the problem, or are we humans to blame?

Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway

Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway

Media

Peru has the highest UV radiation levels in the world. So to highlight the need for sunblock, agency McCann Lima partnered with 21 brands that advertise on the Panamericana Sur, the busiest highway linking Lima and the country’s beaches, to hijack their billboards with the addition of sunblock.

The People Who Shaped The World Wide Web

The People Who Shaped The World Wide Web

History Long Reads Tech

Thirty years ago, the world wide web was a way for scientists to share data. Since then, it’s become a critical force for industry, and how the world connects. But this didn’t happen all at once. The web’s evolution has been shaped by the geography of its creators and users.

The Deep Ocean Is The Final Frontier On Planet Earth

The Deep Ocean Is The Final Frontier On Planet Earth

Nature Science Tech Videos

Only three people have ever reached the bottom of the deepest part of the ocean. The deep is a world without sunlight, of freezing temperatures, and immense pressure. It’s remained largely unexplored until now. Cutting-edge technology is enabling a new generation of aquanauts to go deeper than ever before.

The Secrets Behind The Runaway Success Of Apple’s Airpods

The Secrets Behind The Runaway Success Of Apple’s Airpods

Tech

If you started a business in an ultra-competitive space in consumer tech, and within three years it was earning more revenue than AMD, Spotify, Twitter, Snap or Shopify, you’d justifiably be pleased with yourself. Apple’s wearables, home and accessories division has done just this.

We use cookies on this website to analyse your use of our products and services, provide content from third parties and assist with our marketing efforts. Learn more about our use of cookies and available controls: cookie policy. Please be aware that your experience may be disrupted until you accept cookies.