The History Of George Laurer And The Barcode
A 67 cent packet of gum has ballooned into an enormous industry, and five billion barcodes are scanned each and every day. But how did we get to this point, and who was responsible for the UPC barcode?

Hiroshima, The Stories Of Six Survivors Of The Atomic Bomb
A hundred thousand people were killed by the atomic bomb, and these six were among the survivors. They still wonder why they lived when so many others died. Each of them counts many small items of chance or volition that spared him.

Extreme Loneliness Or The Perfect Balance? How To Work From Home And Stay Healthy
More and more people are working where they live and living where they work, attracted by the promise of greater flexibility. Beyond the lack of interaction with colleagues – there are no ideas by osmosis, no overhearing others talking – there is also the lack of interaction with the wider world.

Why A Struggling Rust Belt City Pinned Its Revival On A Self-chilling Beverage Can
Welcome to Youngstown, Ohio, home of Chill-Can, the self-chilling beverage container you’ve probably never heard of. Officials have gambled millions of dollars and demolished a neighborhood for the product. Not one job has been created yet.

The Big Business Of Loneliness
Capitalism abhors a vacuum, and into this collective social void has stepped a fleet of companies and entrepreneurs selling an end to social isolation. Over the past decade, on-demand connection has become both a big business and a powerful marketing opportunity.

The 00s Cam Girl Who Livestreamed Every Second Of Her Life
Sex, showering, breaking up: Tanya Corrin and her boyfriend Josh Harris set up cameras all over their apartment for an internet project that pre-empted everything from influencer culture to digital sex work and reality TV.

Satanic Panic In Rural Canada
It was the spring of 1992 in the small town of Martensville. Rumours were spreading that a local family were members of a secret satanic cult, abusing children at their home daycare and at a property outside of town. A horde of devil worshippers was allegedly on its way, looking to attack in the dead of night.

How The Doomed Masa Son-Adam Neumann Relationship Set WeWork On The Road To Disaster
For Japanese billionaire Masayoshi Son, Neumann was the prodigal son he never had, with a wild-eyed vision to rival Son’s own. The inside story of how it all went wrong.

How Chronic Renters Are Reshaping The Homeware Industry
It is clear that millennials and Gen Z are now renting at record rates, yet the appetite to make a house a home remains equally high. Young people are increasingly finding more temporary solutions to the challenge of making a rental home Instagram worthy without falling foul of their landlords.

OK Soda Marketing History: Not Good, Not Bad, Just OK
A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.

Is The Second Farm Crisis Upon Us?
Farmers across the country are in a state of emergency with dairy and grain producers, new farmers, and farmers of color being hit the hardest. The term farm crisis is synonymous with the 1980s, when the bottom dropped out of the agricultural economy, sending thousands of farms into foreclosure and shuttering businesses.

The Rise And Fall Of Subway
With thousands of store closures in the last three years and petitions against Subway from its franchise owners, the fast-food chain with the most locations globally seems to be on the rocks. This video unpacks what’s going on and where Subway’s headed from here.

The Start-Ups Building ‘Dark Kitchens’ For Uber Eats And Deliveroo
Venture capitalists have all aligned on the best solution: kitchens that only serve delivery customers, known as “cloud”, “ghost” or “dark” kitchens, that use a combination of advanced food preparation, underused real estate and algorithm-driven optimisation to lower overheads and increase output.

The Price Of Plenty: How Beef Changed America
Exploitation and predatory pricing drove the transformation of the US beef industry – and created the model for modern agribusiness. The industrial slaughterhouse was a triumph of human ingenuity as well as a site of brutal labor exploitation.

The Malaysian Job: How Wall Street Enabled A Global Financial Scandal
The story of possibly the largest fraud in financial history—in which, billions of dollars were diverted from a Malaysian sovereign-wealth fund called 1Malaysia Development Berhad into covert campaign-finance accounts, U.S. political campaigns, Hollywood movies, and the pockets of innumerable other recipients.

How Technology Is Shaping The World Of Footwear
Over the past decade, one of the best examples of where tech has flourished is the footwear industry. From self-lacing tech to cushioning systems made from tiny foam particles, brands like Nike, Adidas and others have gone all out trying to change what footwear design means.

How The CIA Turned The Tables On Soviet Industrial Espionage
When French President Mitterrand tells President Reagan in July 1981 that the KGB has been stealing Western technology, it confirms Reagan’s distrust of the Soviet Union. Reagan fears that stolen technology will help the Soviet Union complete a giant engineering project, the Trans-Siberian pipeline.

Iceland’s Big Bitcoin Heist
With its cheap geothermal energy and low crime rate, Iceland has become the world’s leading miner of digital currency. Then the crypto-crooks showed up. The thieves weren’t robbing banks. They were stealing the presses that print digital money.

The Decoy Effect: How You Are Influenced To Choose Without Really Knowing It
The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”. It is also referred to as the “attraction effect” or “asymmetric dominance effect”.

How A Single Mom Created A Plastic Food-Storage Empire
The story of Tupperware is a story of innovation and reinvention: how a new kind of plastic, made from industrial waste material, ended up a symbol of female empowerment. The product ushered women into the workforce, encouraging them to make their own money, better their families, and win accolades and prizes.

Stunning Photographs Of A Pre-Fame Prince In 1977
In 1977 the photographer Robert Whitman was asked to take some promo shots of an unknown 19-year-old musician called Prince Rogers Nelson. Over a couple of days, he shot the 19-year-old musician all over Minneapolis. Whitman was the first professional photographer ever to shoot Prince.