The Four-Letter Code To Selling Just About Anything • Discoverology

The Four-Letter Code To Selling Just About Anything

Business, Design, Media

As the father of industrial design, Raymond Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new.

Related tags
Related posts
How To Work From Home Without Losing Your Mind

How To Work From Home Without Losing Your Mind

Business, Explainers, Life

Working from home has its perks. You’re always there to accept deliveries. You can play whatever music you want as loudly as you want. You don’t have to abide the loud chewing or ungracious smells of your colleagues. But you also have to contend with the Scylla and Charybdis of isolation and distraction.

The Curse Of America’s Illogical School-Day Schedule

The Curse Of America’s Illogical School-Day Schedule

Business, Life

The average start time for public high schools, 7:59, requires teens to get up earlier than is ideal for their biological clocks, meaning many teens disrupt their natural sleep patterns every school day. The world, apparently, does not revolve around parents either. Their lives also tend to be mismatched with school-day schedules.

The Lie That Helped Build Nintendo

The Lie That Helped Build Nintendo

Business, History, Tech, Videos

In 1981, a young Swede called Owe Bergsten strolled through Singapore to pass the time before his flight home. Passing a camera shop, he spotted a two-button LCD game called ‘Fire RC-04’ in the window. The story of a man, a lie, a video game handheld, and a business empire.

Is The Second Farm Crisis Upon Us?

Is The Second Farm Crisis Upon Us?

Business, Economics, Food

Farmers across the country are in a state of emergency with dairy and grain producers, new farmers, and farmers of color being hit the hardest. The term farm crisis is synonymous with the 1980s, when the bottom dropped out of the agricultural economy, sending thousands of farms into foreclosure and shuttering businesses.

The Real-Life Hollywood Hoax That Turned A Fake Bradley Cooper Epic Into A $14 Million Scam

The Real-Life Hollywood Hoax That Turned A Fake Bradley Cooper Epic Into A $14 Million Scam

Crime, Media

Adam Joiner’s silver-screen dreams were finally coming true. He had a deal with Netflix, a superstar lead, a ‘Transformers’ superproducer and, amazingly, interest from Spielberg. He easily landed a major investment from Korean and Chinese money men. There was only one problem: His entire story was a lie.

The Big Business Of Loneliness

The Big Business Of Loneliness

Business, Innovation, Life

Capitalism abhors a vacuum, and into this collective social void has stepped a fleet of companies and entrepreneurs selling an end to social isolation. Over the past decade, on-demand connection has become both a big business and a powerful marketing opportunity. 

Moving Millions, Leaving Mayhem

Moving Millions, Leaving Mayhem

Business, Long Reads

Garda bought its way into the U.S. armored car industry in 2005, swallowing rivals until it blanketed the nation. But in its rush to grow, Garda took shortcuts that put unsafe trucks and error-prone drivers on the road. The result has been armored trucks hurtling out of control in communities across America.

How Designers Engineer Luck Into Video Games

How Designers Engineer Luck Into Video Games

Apps, Design, Explainers

Fairness is the unspoken promise of most video games. Controlled by an omniscient and omnipotent designer, a video game has the capacity to be ultimately just, and players expect that it will be so. And yet, when video games truly play by the rules, the player can feel cheated.

XTU Architects Imagines Offshore Oil Rigs Transformed Into Radical Housing Of The Future

XTU Architects Imagines Offshore Oil Rigs Transformed Into Radical Housing Of The Future

Architecture, Design, Innovation

No stranger to an unconventional project, XTU Architects presents their latest fantastical proposal titled ‘x_lands’. The concept looks at life after oil, and in particular, what to do with all the offshore platforms that have been built in the last century to drill for the earth’s natural resources.

How Typefaces Influence You

How Typefaces Influence You

Design, Explainers

A typeface choice could influence your perception of people running for school board seats, the lawyer opening a new law office, or the coffee shop you never noticed before.

Out Of Left Fields: Dutch Land Art Installation Cuts Area Airplane Noise in Half

Out Of Left Fields: Dutch Land Art Installation Cuts Area Airplane Noise in Half

Architecture, Design, Innovation, Nature

Landscape architects from the firm H+N+S worked with artist Paul De Court and drew on the work of acoustician Ernst Chladni to create over 100 grassy pyramids. Instead of simply disrupting sound waves, though, the Buitenschot Land Art Park also included paths for cyclists and pedestrians.

The Traffic Merchant

The Traffic Merchant

Apps, Media

Google Chrome extensions promised useful tasks like converting webpages into PDFs. But once installed, they injected ads and generated massive amounts of invalid traffic, the ad industry’s term for fake or manipulated views, users, or clicks. More than 60 of those extensions were owned by Daniel Yomtobian.

When Memphis Fell For A Pyramid Scheme

When Memphis Fell For A Pyramid Scheme

Architecture, Cities, Design

Memphians have long sought to make symbolic connections to their city’s namesake, that ancient Egyptian capital on the Nile. The Great American Pyramid was supposed to give the Tennessee city an architectural landmark for the ages. Instead, it got a very large sporting goods store.

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

Art, Media, Nature

A simple plastic bag seems harmless, but it can represent extreme suffering – and even death. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.

We use cookies on this website to analyse your use of our products and services, provide content from third parties and assist with our marketing efforts. Learn more about our use of cookies and available controls: cookie policy. Please be aware that your experience may be disrupted until you accept cookies.