The Eternal Revenue Stream Of Led Zeppelin
In the rapid-fire age of digital everything, with young listeners eager for discovery, the ground has shifted beneath record companies’ feet and catalog departments are being called upon to be hubs of innovation and fresh creativity.

The Diabolical Genius Of The Baby Advice Industry
Every baffled new parent goes searching for answers in baby manuals. But what they really offer is the reassuring fantasy that life’s most difficult questions have one right answer. While there might indeed be one right way to do things, you will never get to find out what it is.

Behind The Scenes At Rotten Tomatoes
Humans, not algorithms, determine those ubiquitous scores. The Tomatometer is run by a team of “curators” who read just about every known review from a gigantic pool of approved critics, then decide if each is positive or negative. Once a movie has five reviews, it is Tomatometer-eligible.

The History Of CTRL + ALT + DELETE
In 2013, Bill Gates admitted ctrl+alt+del was a mistake and blamed IBM. With the del key across the keyboard from the other two, it seemed unlikely that all three would be accidentally pressed at the same time. Here’s the story of how the key combination became famous in the first place.

The Great American Labor Paradox: Plentiful Jobs, Most Of Them Bad
The numbers tell one story. Unemployment in the US is the lowest it’s been in 50 years. More Americans have jobs than ever before. Wage growth keeps climbing. People tell a different story. Long job hunts. Trouble finding work with decent pay. A lack of predictable hours.

How A TV Sitcom Triggered The Downfall Of Western Civilization
‘Friends’ signals a harsh embrace of anti-intellectualism in America, where a gifted and intelligent man is persecuted by his idiot compatriots. And even if you see it from my point of view, it doesn’t matter. The constant barrage of laughter from the live studio audience will remind us that our own reactions are unnecessary, redundant.

Behind The Chinese Internet Wall
What is happening on the other side of the barrier? There we find people who respond to state controls with creativity and spunk. While some spend their days trawling cat videos, others create oases of subversion within the reality that they’ve been dealt.

How The “IKEA Effect” Explains Today’s Startups
Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.

The Saga Of Punkin’ Donuts
The Dunkin’ Donuts that used to be at the northwest corner of Belmont and Clark earned its nickname in the 80s and 90s. How a doughnut-shop parking lot became a confluence of Chicago youth subcultures—and what killed it off.

CBS News Coverage Of The Apollo 11 Moon Launch
The Saturn V rocket carrying astronauts Neil Armstrong, Edwin “Buzz” Aldrin and Michael Collins launched from the Kennedy Space Center in Florida at 9:32 a.m. on July 16, 1969 — and just four days later, man first set foot on the moon. The moon mission was a milestone in human history. But it was also a groundbreaking moment in broadcast television.

What Would Happen If Facebook Were Turned Off?
Facebook is blamed for all sorts of social horrors: from addiction and bullying to the erosion of fact-based political discourse and the enabling of genocide. New research—and there is more all the time—suggests such accusations are not entirely without merit. It may be time to consider what life without Facebook would be like.

The Data That Turned The World Upside Down
How Cambridge Analytica used your Facebook data to help the Donald Trump campaign in the 2016 election. A then little-known British company sent out a press release: “We are thrilled that our revolutionary approach to data-driven communication has played such an integral part in President-elect Trump’s extraordinary win.”

Goldman Sachs, Patagonia, And The Mysteries Of “Business Casual”
The importance of the Patagonia vest is that it is both an evolution of the business-casual costume and a reversion to the waistcoat of the ancient three-piece suit. “Business casual” is less a style of dress than an enigmatic language of power.

Using Artificial Intelligence To Create Art
Artist Refik Anadol doesn’t work with paintbrushes or clay. Instead, he uses large collections of data and machine learning algorithms to create mesmerizing and dynamic installations.

This Company Hired Anyone Who Applied. Now It’s Starting A Movement
Greyston Bakery uses a practice of open hiring: filling positions on a first-come, first-served basis, no questions asked. Now it wants to teach other companies how to do the same. Open hiring creates a pipeline for careers on the bakery’s manufacturing floor and throughout the rest of the company’s operations.

Online Streaming: Television’s Looming Car Crash
As the distribution model for entertainment is remade, a revolutionary ardour has seized the industry: the choice is to win the streaming battle against the likes of Netflix, or face commercial oblivion. The immediate result has been clear: more television than ever before. There were 496 scripted TV shows made in the US last year, more than double the 216 series released in 2010.

The Everything Town In The Middle Of Nowhere
On any given day, thousands of packages from Walmarts, Targets, and stores around the country travel north along a two-lane road out of Billings, Montana — past the Tumbleweed Saloon, past cows grazing on empty rangeland, past the Busy Bee Cafe and stands of short pines — to the town of Roundup, where they will be unboxed, re-boxed, and sent off to Amazon.

The Forgotten History Of How Automakers Invented The Crime Of “Jaywalking”
If there’s traffic in the area and you want to follow the law, you need to find a crosswalk. And if there’s a traffic light, you need to wait for it to change to green. Fail to do so, and you’re committing a crime: jaywalking. It’s the result of an aggressive, forgotten 1920s campaign led by auto groups and manufacturers.

iPhones Are Being Turned Into Ultrasound Devices To Diagnose Patients
The world’s first handheld ultrasound device, Butterfly iQ, will give hope to 4.7 billion people who don’t have access to medical imaging, revolutionizing modern medicine. Butterfly Network founder Dr Jonathan Rothberg invented the tool, a battery-operated device the size of an electric shaver that diagnoses abnormalities within seconds.

Nine Trillion Dollars: Global Trade Hi-Jacked By Criminals
Global Financial Integrity (GFI) analysts have identified a global trade ‘value gap’ of $8.8 trillion between what states declare as the value of trades with other countries – and what their trade partners declare for the same deals.

Future Shock In The Countryside
Conflicting populations already struggle against the seasonal chaos of floods and droughts. The large industrial centers that power fossil-fuel pollution are at risk—the Pearl River Delta is one—but disproportionate consequences are poised to fall upon areas that did little to contribute.