The Decoy Effect: How You Are Influenced To Choose Without Really Knowing It • Discoverology

The Decoy Effect: How You Are Influenced To Choose Without Really Knowing It

Business, Economics

The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”. It is also referred to as the “attraction effect” or “asymmetric dominance effect”.

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