The Decoy Effect: How You Are Influenced To Choose Without Really Knowing It • Discoverology

The Decoy Effect: How You Are Influenced To Choose Without Really Knowing It

The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”. It is also referred to as the “attraction effect” or “asymmetric dominance effect”.

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