The Decade Disney Won
The control Disney has on pop culture is kind of terrifying. Marvel’s superhero movies and Star Wars are two of—if not the—biggest franchises in the world. Add those to Pixar’s beloved library of films and its own perennially popular movies, and Disney is effectively in charge of what people watch.
Can Mission-Driven Food Companies Scale Up Without Selling Out?
When just 10 companies—including Nestlé, Unilever, and General Mills—control the vast majority of food brands, it raises serious questions about the ability of mission-driven companies to hold on to their original intentions.
Life And Struggle After YouTube Fame
Dax Flame was only 15 when he became YouTube royalty – his channel was among the top 20 most subscribed in the early years of the site. But 13 years later, his fortunes have changed – he’s working as a waiter and trying to scrape together money just to get by.
The Influencer Economy Hurtles Toward Its First Recession
Brand deals have dried up; sponsored posts have been delayed. The great reckoning is unlikely to topple the influencer industry—by now, it’s already too big—but the business of influence is going to change.
How The Doomed Masa Son-Adam Neumann Relationship Set WeWork On The Road To Disaster
For Japanese billionaire Masayoshi Son, Neumann was the prodigal son he never had, with a wild-eyed vision to rival Son’s own. The inside story of how it all went wrong.
They Loan You Money. Then They Get A Warrant For Your Arrest.
High-interest loan companies are using Utah’s small claims courts to arrest borrowers and take their bail money. Technically, the warrants are issued for missing court hearings. For many, that’s a distinction without a difference.
Barilla Pasta’s Turnaround From Homophobia To National Pride
After chairman Guido Barilla rebuked gay families on national radio, his CEO spent five years cleaning up the company’s reputation. Barilla transformed from a pasta giant that would never feature homosexuals in its campaigns into one that sells spaghetti in homoerotic packaging.
The Rise And Fall Of Facts
Because fact-checking these days is primarily the domain of legacy print publications, it retains that sheen of legitimacy and seriousness. To fact check is to assure readers, writers, and editors that great care is being taken.
The Godfather Of Fake News
Once his stories go viral, the Facebook comments burst forth. And that’s when Christopher Blair the fake news writer becomes Christopher Blair the crusading left-wing troll. It’s then that he starts on the offensive. The faker becomes the exposer, weeding out and reporting the most extreme users among his fans.
On Walkman’s 40th Anniversary, Sony Opens Retro Exhibition In Tokyo
Sony Corp. opened an exhibition Monday in Tokyo’s bustling Ginza district to mark the 40th anniversary of its signature Walkman. The handheld audio player debuted on July 1, 1979, offering portable music to ears across the world. In the years that followed, over 400 million units would be sold.
Why Can’t We Agree On What’s True Any More?
It’s not about foreign trolls, filter bubbles or fake news. If there is one thing on which virtually everyone is agreed, it is that the news and information we receive is biased. Technology encourages us to believe we can all have first-hand access to the ‘real’ facts – and now we can’t stop fighting about it.
The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
Copenhagen Commuters Get A Big, Slithering Surprise
Forget snakes on a plane. Copenhagen has snakes, really big ones, on a bus. Crushing the entire bus, in fact. Bates Y&R art director Peder Schack squeezed the award-winning idea out of his brain to “make the most possible impact for a very small budget.”
How Being A Workaholic Differs From Working Long Hours
An HBR survey found that work hours were not related to any health issues, while workaholism was. Specifically, employees who worked long hours, but who did not obsess about work, did not have increased levels of RMS and reported fewer health complaints than employees who demonstrated workaholism.
What Happened To Donald Trump’s $365 Million Airline?
For a short time in the late 1980’s and early 1990’s, Donald Trump owned an airline. In 1989, Trump raised $365 million to purchase the Eastern Shuttle. Within 18 months, the airline lost over $125 million, and by 1992, Trump decided it was time to walk away.
The War On Coffee
Epicurean coffeehouses in the United States numbered in the hundreds in 1989, and in the tens of thousands by 2013. A lot of that is Starbucks, but not all. Roasters in Italy went from exporting twelve million kilograms of espresso in 1988 to more than a hundred and seventy million in 2015.
How Would Anyone Benefit From Sending Unsolicited Amazon Packages To Random Addresses?
First came a cell phone case that no one had ordered and that didn’t match a phone in the house. The next week brought unusual kitchen supplies. Then a mass of assorted holiday-themed items. All of these deliveries were from Amazon.
How IKEA Became Sweden’s National Brand
In 1950, Ingvar Kamprad began selling furniture. Seeing the logistical difficulty of shipping large items far away, Ingvar decided to flat-pack the furniture, which also reduced the chance of damage during transport. The company created a catalog that customers could browse through and order with from afar.
The Traffic Merchant
Google Chrome extensions promised useful tasks like converting webpages into PDFs. But once installed, they injected ads and generated massive amounts of invalid traffic, the ad industry’s term for fake or manipulated views, users, or clicks. More than 60 of those extensions were owned by Daniel Yomtobian.
Inside Google’s Civil War
With its “Don’t be evil” mantra, Google was a central player in creating the rosy optimism of the tech boom. Some employees say Google is losing touch with that motto. What happens when an empowered tech workforce rebels?
How Journalists Covered The Rise Of Mussolini And Hitler
How to cover the rise of a political leader who’s left a paper trail of anti-constitutionalism, racism and the encouragement of violence? Does the press take the position that its subject acts outside the norms of society?