The Danger Of Befriending Celebrities
Meryl Streep doesn’t call me every week to go bowling. In fact, she doesn’t call me at all. And that’s a good thing. I honestly can’t recommend becoming friends with celebrities, especially if you’re a long-running journalist like I am. It simply will not lead to a Hollywood ending.

The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?

Synthetic Media: The Real Trouble With Deepfakes
Keeping on top of manipulated videos and images is no easy feat. Scientists trace the roots of their proliferation, dig up new techniques to counter digital forgeries and warn of the growing dangers ahead.

Is Marriage Over?
Marriage is practiced in every society yet is in steep decline globally. Is marriage collapsing because empowered women have less need for pair-bonds? Many writers trace the decline of marriage to the growing ease of single parenthood.

It’s Okay To Be Good And Not Great
“Good is the enemy of great” is one of the most popular self-improvement expressions there is. It’s the first sentence of an international bestselling business book. It sounds appealing and rolls off the tongue nicely, but there’s a good chance it’s downright wrong.

What We Get Wrong About Time
“Time” is the most frequently used noun in the English language. Most of us tend to think of time as linear, absolute and constantly “running out” – but is that really true? And how can we change our perceptions to feel better about its passing?

Deepfake Video: The Weaponization Of Fake News
The technology to manipulate video has become so sophisticated that words can literally be put into people’s mouths. Mark Kelley explores how it’s done and why the implications have led the U.S. Defence Department to work to protect itself against the “weaponization” of fake news.

Ladies In Waiting
In the most memorable scene of the 2002 film Secretary, nothing happens. For over ten minutes, a period that represents entire days in the movie’s internal timeline, protagonist Lee remains faithfully immobile, wetting herself in the process. Waiting, which renders everything provisional, which suspends progress or conclusion of any kind, is worse than clarity.

Children of Scientology: Life After Growing Up In An Alleged Cult
For many raised in the church, escape presents a singular problem. “They have an identity to go back to,” says one former Scientologist. “We’re trying to discover our identity in a vacuum.”

Ring And Nest Helped Normalize American Surveillance And Turned Us Into A Nation Of Voyeurs
The allure of monitoring people silently from afar has also proved more tempting than many expected. Customers who bought the cameras in hopes of not becoming victims joke that instead they’ve become voyeurs.

Love In The Time Of Low Expectations
“Never count on a man,” her father had told her. “They will always let you down.” So she didn’t, and they still did.

An Effortless Way to Improve Your Memory
New research suggests that we should aim for “minimal interference” during 10-15 minutes breaks – deliberately avoiding any activity that could tamper with the delicate task of memory formation. You really need to give your brain the chance for a complete recharge with no distractions.

An Adult’s Guide To Social Skills, For Those Who Were Never Taught
Unlike topics like math or science, social skills are more of a “learn on the job” kind of skill. When you’re a child, you can learn how to manage conflict, make friends and navigate groups by doing it. But not everyone learns the same lessons the same way.

How To Prepare Now For The Complete End Of The World
Some people now are considering what it means to live in a world that could be shut down by a pandemic. But some people are already living like this. Some do it because they just like it. Some do it because they think the end has, in fact, already begun to arrive.
Some people now are considering what it means to live in a world that could be shut down by a pandemic. But some people are already living like this. Some do it because they just like it. Some do it because they think the end has, in fact, already begun to arrive.

Pay Attention: Practice Can Make Your Brain Better At Focusing
Practicing paying attention can boost performance on a new task, and change the way the brain processes information, a new study says. This might explain why learning a new skill can start out feeling grueling, but eventually becomes more natural.

Why Speaking To Yourself In The Third Person Makes You Wiser
Scientific research suggests that you should adopt an ancient rhetorical method favoured by the likes of Julius Caesar and known as ‘illeism’ – or speaking about yourself in the third person — the term was coined in 1809 by the poet Samuel Taylor Coleridge from the Latin ille meaning ‘he, that’.

The Frontier Couple Who Chose Death Over Life Apart
Artist Eric Bealer was living the remote, rugged good life in coastal Alaska with his wife, Pam, an MS sufferer, when they made a dramatic decision: to exit this world together, leaving behind precise instructions for whoever entered their cabin first.

How We’ll Forget John Lennon
The report, “The universal decay of collective memory and attention,” concludes that people and things are kept alive through “oral communication” from about five to 30 years. They then pass into written and online records, where they experience a slower, longer decline.

BrewDog’s New Ad Does What It Says On The Tin
BrewDog has come to be known for its bold one-liners and playful spin on typical communications. The ballsy beer brand has teamed with Uncommon on a tongue-in-cheek campaign that doesn’t really say much at all – on purpose.

The Music In You
The more psychologists investigate musicality, the more it seems that nearly all of us are musical experts, in quite a startling sense. You might not be a virtuoso, but you have remarkable music abilities. You just don’t know about them yet.

Success Comes From Affirming Your Potential
When people believe in their ability to grow, they make decisions that reflect this conviction, such as investing in their potential, focusing on their unique strengths, and discovering new paths to success and fulfillment that align with their core values and leadership goals.