The Behavioral Economics Diet: The Science of Killing a Bad Habit
Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns. Putting some skin in the game makes people more likely to accomplish their goal of stopping a bad habit.
Kudos, Leaderboards, QOMs: How Fitness App Strava Became A Religion
Strava is a fitness and sports tracking platform that launched in 2009 and bills itself the “number one app for runners and cyclists”. The app offers community, training data and motivation to millions of athletes. Even runners who dislike tech can’t bear to be without it.
Why Burger King Is Proudly Advertising A Moldy, Disgusting Whopper
Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. The chain’s anti-preservatives pledge breaks just about every rule in advertising.
McHive, The World’s Smallest McDonald’s For Bees
Some of McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started out locally but is now growing. To celebrate the initiative which is part of McDonald’s Swedens sustainability work, they created what could be the world’s smallest McDonald’s – a fully functioning beehive.
OK Soda Marketing History: Not Good, Not Bad, Just OK
A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.
Copper Destroys Viruses And Bacteria. Why Isn’t It Everywhere?
Today, we have insight into why a person handling copper day in and day out would have protection from a bacterial threat: Copper is antimicrobial. It kills bacteria and viruses, sometimes within minutes. In the 19th century, exposure to copper would have been an early version of constantly sanitizing one’s hands.
Revisiting The Infamous, Twisted, Now-Defunct Presidential Fitness Test
Way back in the 1950s, an Austro-Hungarian physical educator named Dr. Hans Kraus developed a 90-second fitness evaluation with his colleague Sonja Weber of the New York Presbyterian Hospital. It involved a series of six different movements which tested for basic strength and flexibility.
The Highly Unusual Company Behind Sriracha, The World’s Coolest Hot Sauce
David Tran, CEO of Huy Fong Foods, shuns publicity, professes not to care about profits, hardly knows where his sauces are sold, and probably leaves millions of dollars on the table every year.
Death On Demand: Has Euthanasia Gone Too Far?
Countries around the world are making it easier to choose the time and manner of your death. As the world’s pioneer, the Netherlands has also discovered that although legalizing euthanasia might resolve one ethical conundrum, it opens a can of others – most importantly, where the limits of the practice should be drawn.
“Dominion”, How Animals Are Used And Abused By Humans
Dominion exposes the dark underbelly of modern animal agriculture, questioning the morality and validity of humankind’s dominion over the animal kingdom. While mainly focusing on animals used for food, it also explores other ways animals are exploited and abused by humans, including clothing, entertainment and research.
Why Do Pandemics Keep Happening?
From the black death to the coronavirus, this is what we need to think about in order to tackle pandemics. Bloomberg explains why pandemics keep happening in this 8-minute video.
An Ode To Being Old
Success in business, even in the fast-paced start-up world, isn’t just about age-related smarts. Wisdom, a deeper kind of knowing that can only be gained through experience, matters too. And apparently, it matters quite a bit.
How To Grow From Your Pain
Trauma and hardships are too often a part of life. Most of us live through at least five or six traumatic events in our lifetime. Here’s how to persevere.
Are You Really The ‘Real’ You?
What rational cogs are turning for people when they change their minds about who they are? Are beliefs about ourselves even the kind of thing we can be rational about, when we’re the ones who make those beliefs true?
The Best Thing You Can Do for Your Health: Sleep Well
A consistent seven to nine-hour sleep each night is the most effective thing we can do to reset our brain and body health. Insufficient sleep is now one of the most significant lifestyle factors influencing whether or not you will develop Alzheimer’s disease.
Peter Hotez Vs. Measles And The Anti-Vaccination Movement
Texas is at risk of a deadly measles outbreak, and yet few have been willing to cast blame on the state’s combative anti-vaccine movement. Enter Peter Hotez, an affable, bow-tie-wearing scientist who decided he’d had enough.
The Danger Of Fast Carbs
The average American eats more than 1,000 calories of rapidly digestible starches and sugars every day, and gets 500 more from the fats and oils added to many of these products. Starch serves as the carrier for much of the fat, sugar, and salt that we ingest, and like sugar, it is converted into rapidly absorbable glucose.
Remente, Personal Growth And Development App
Remente is a system of tools and insights to help you lead a richer, happier and healthier life, based on how the brain works and performs. Maintain focus and direction while managing stress and work-life balance, all in one app. Tasks, routines, goals and habits in one place.
How Protein Conquered America
My bodega is only a little bigger than my studio apartment, and sells no fewer than 10 kinds of Muscle Milk. Once the niche elixir of powerlifting bros, gulping down a Muscle Milk or three is now part of a “healthy, active lifestyle” — whatever that means.
The Rise Of The “Ghost Kitchen” Could Change The Restaurant Delivery Game
Meet the virtual restaurant, or “ghost kitchen,” a business that distributes meals through apps, but has no sit-down, brick and mortar location. Delivery-only restaurants, run out of low-rent kitchens without a storefront, are shifting the landscape of ordering food online.
Substituting Beans for Beef Would Help The U.S. Meet Climate Goals
Even if nothing about our energy infrastructure or transportation system changed—and even if people kept eating chicken and pork and eggs and cheese—this one dietary change could achieve somewhere between 46 and 74 percent of the reductions needed to meet the target.