The Behavioral Economics Diet: The Science of Killing a Bad Habit • Discoverology

The Behavioral Economics Diet: The Science of Killing a Bad Habit

Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns. Putting some skin in the game makes people more likely to accomplish their goal of stopping a bad habit.

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