Brand deals have dried up; sponsored posts have been delayed. The great reckoning is unlikely to topple the influencer industry—by now, it’s already too big—but the business of influence is going to change.
Potent societal powers create a culture of nutrition confusion that not only obfuscate the truth about diet, they undermine science as a whole. Begin by asking critical questions when digesting diet news. Does the writer have an advanced degree in nutrition, or does she or he have expertise in science journalism?
Adriene Mishler was already huge before the pandemic – her channel, which has more than 7 million subscribers, is the first to pop up when you search for “yoga” on YouTube – but the lockdown has catapulted her to a new level of fame.
Online, Steve Maraboli looks like the trope of a motivational speaker—photos of him speaking onstage, podcasts, apparent endorsements by celebrities, frequent mentions about best-selling books. He’s built his brand on an abundance of lies.
Dax Flame was only 15 when he became YouTube royalty – his channel was among the top 20 most subscribed in the early years of the site. But 13 years later, his fortunes have changed – he’s working as a waiter and trying to scrape together money just to get by.
YouTube removed at least 20 channels posting false or divisive content to generate ad dollars. The channels used voice-over actors to read scripts. A sampling of recent clips included: “BREAKING: Trump Just Made One Bold Move – Obama Must Scream”; and “They Did It! – Supreme Court Ends It For Dems.”
In a world of constant self-surveillance and curation, we may never see the Parises, the Nicoles, the Taras in the way we once did. The It Girl exists within the moral grey areas of life, but with the existence of social media, such grey areas no longer exist for her to live in – everything is now black and white, good or bad.
“DrDrunkenstein” is one of many aliases Magnus Carlsen has played under when he went on a killing spree across the speed chess tournaments of the internet. Carlsen has taken to livestreaming his games on a variety of platforms, which has provided a surprisingly entertaining window into the mind of an all-time great.
You’ve seen the pop-ups: “This site uses cookies to improve your experience. Please accept cookies.” Without cookies, the online world we know today couldn’t exist. But that world relies on advertising, which gives three kinds of companies a strong incentive to track your online behavior.
So-called Books of Secrets were a new and wildly-popular literary genre during the Italian Renaissance. Written in vernacular Italian, they instructed an increasingly literate public in the pursuit of alchemy, making secrets previously circulated in Latin manuscripts amongst the educated elite more broadly accessible.
1982’s Disco Jazz has been reissued. “Aaj Shanibar,” one of its four tracks, has also started to spread through the strange rabbithole that is YouTube’s recommendation algorithm. With the benefit of time and technology, “lost” songs reach a new generation of listeners halfway around the world.
Lindsay Ellis is a video essayist. She makes videos commenting on films, TV shows, and other media. More than 860,000 people subscribe to her YouTube channel. But there is also this difficult aspect to what Ellis does: online hate.
India’s T-Series built an online empire from Bollywood. Now it has to survive Netflix. Bhushan Kumar argues that T-Series has no reason to fear this invasion, and not just because it sits behind a moat filled with more than 200 million YouTube subscribers.
