Startups

The Big Business Of Loneliness

Capitalism abhors a vacuum, and into this collective social void has stepped a fleet of companies and entrepreneurs selling an end to social isolation. Over the past decade, on-demand connection has become both a big business and a powerful marketing opportunity. 

The Big Business Of Loneliness

How The “Ikea Effect” Explains Today’s Startups

Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.

How The “Ikea Effect” Explains Today’s Startups

The Big Business Of Loneliness

Capitalism abhors a vacuum, and into this collective social void has stepped a fleet of companies and entrepreneurs selling an end to social isolation. Over the past decade, on-demand connection has become both a big business and a powerful marketing opportunity. 

The Big Business Of Loneliness

How The “Ikea Effect” Explains Today’s Startups

Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.

How The “Ikea Effect” Explains Today’s Startups
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