Nike’s Vaporfly shoes have become a popular choice for both elite and amateur runners. But the shoes may soon be banned in professional competitions if World Athletics, the world governing body of track and field, decides they offer an unfair advantage.
First he changed the sound of popular music. Then he revolutionized fashion and sneakers. Now, Kanye West is redesigning the very building blocks of family life—food, clothing, and shelter—and he’s claimed thousands of acres in Wyoming as a test site for his ideas.
Nike has launched a new, exploratory collection, aptly named Space Hippie. By taking the company’s own “space junk” from the floors of its manufacturing warehouses, Nike is turning waste into feedstock, creating a sustainable sneaker that combines high performance with low impact.
Over the past decade, one of the best examples of where tech has flourished is the footwear industry. From self-lacing tech to cushioning systems made from tiny foam particles, brands like Nike, Adidas and others have gone all out trying to change what footwear design means.
Once heralded as the next Nike, the sportswear giant has been hurt by slumping sales and unflattering revelations about its corporate culture. It is grasping for a hold in the fiercely competitive sports apparel market even as it undergoes the biggest management shift in its history.
Nowadays, sneakers aren’t just for wearing. They’re an asset class, on display at museums, and fueling an increasingly profitable resale market. Much of that traces back to Nike putting a superstar rookie’s name on a new pair of kicks in 1985.
The Futurecraft.Loop project ushered in a running shoe that has been designed from scratch to be recycled. Adidas’ thinking is not to take pre-existing products and make them more sustainable, but rather to create sustainable products from square one.
With a separate license in Europe and a factory in Flimby, United Kingdom, New Balance has had the attention of sneakerheads abroad for more than a decade and a half. In the United States, however, where the brand was founded in 1906, it hasn’t enjoyed the same youthful appeal.