Nowadays, sneakers aren’t just for wearing. They’re an asset class, on display at museums, and fueling an increasingly profitable resale market. Much of that traces back to Nike putting a superstar rookie’s name on a new pair of kicks in 1985.
With a separate license in Europe and a factory in Flimby, United Kingdom, New Balance has had the attention of sneakerheads abroad for more than a decade and a half. In the United States, however, where the brand was founded in 1906, it hasn’t enjoyed the same youthful appeal.
Over the past decade, one of the best examples of where tech has flourished is the footwear industry. From self-lacing tech to cushioning systems made from tiny foam particles, brands like Nike, Adidas and others have gone all out trying to change what footwear design means.
Nike’s Vaporfly shoes have become a popular choice for both elite and amateur runners. But the shoes may soon be banned in professional competitions if World Athletics, the world governing body of track and field, decides they offer an unfair advantage.
Teaming up with the renowned Japanese Architect Kengo Kuma, ASICS has unveiled the latest edition of the Metaride, an all-white running shoe with a pattern inspired by Japanese Yatara bamboo-weaving, on the shoe’s body.
If you’ve ever purchased two articles of the same clothing because you couldn’t decide on a color, here’s a game-changer: color-changing ink. Massachusetts Institute of Technology (MIT) has developed a “reprogrammable ink” that lets you change the color of objects whenever you wish by exposing them to light of various wavelengths.