For years, the beloved McDonald’s Monopoly game was rigged by a motley crew of mobsters, ex-cops, and one Mormon church leader. The Rhode Island “McSting” was the catapult for a much larger undertaking to bust the restaurant industry’s most notorious criminal ring.
Tómas Tómasson’s all-American burger joint is so legendary in Iceland, it ousted McDonald’s from the country. It all began back in 1981 when the good folk of Reykjavík, Iceland still thought fish and chips was exotic foreign food. Along came Tommi and taught them to worship a new kind of sustenance: the mighty burger.
The food at McDonald’s has always sold like hotcakes but once the restaurant started franchising, the world began eating up the brand. But being a franchise owner isn’t as easy, or profitable, as you might think. Buying into a McDonald’s franchise is expensive, between $1 million and $2.2 million.
Take a trip back to the mid 80’s when Vancouver hosted a World’s Fair event with one of the most unique fast food restaurants ever constructed. Friendship 500, or better known as The McBarge.
Why brands are so protective of their signature formula or recipe. Is there really a thing like “secret formula” or it’s just that you are being persuaded into believing that such a thing exists. What would happen if you steal the Coca-Cola secret formula?