As the father of industrial design, Raymond Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new.
The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”. It is also referred to as the “attraction effect” or “asymmetric dominance effect”.
Amnesty International is known for its provocative ads for human rights. In its campaign for the freedom and democracy of Syria, war zones where housing and huge blocks of land are destroyed have been depicted in ads.
Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. The chain’s anti-preservatives pledge breaks just about every rule in advertising.
Director Tim Mason pulls the curtain back on the glamorous world of advertising in this short comedy about a voiceover actor trying to nail the right tone for a pair of indecisive ad creatives selling a fictitious children’s ice cream brand.
An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.
BrewDog has come to be known for its bold one-liners and playful spin on typical communications. The ballsy beer brand has teamed with Uncommon on a tongue-in-cheek campaign that doesn’t really say much at all – on purpose.
Forget snakes on a plane. Copenhagen has snakes, really big ones, on a bus. Crushing the entire bus, in fact. Bates Y&R art director Peder Schack squeezed the award-winning idea out of his brain to “make the most possible impact for a very small budget.”
Transactions have given rise to a complex data-selling ecosystem. At the heart of it are credit card processing networks, including Visa, American Express, and Mastercard, the latter of which took in $4.1 billion in 2019 for services that include marketing analytics as well as fraud detection.
Peru has the highest UV radiation levels in the world. So to highlight the need for sunblock, agency McCann Lima partnered with 21 brands that advertise on the Panamericana Sur, the busiest highway linking Lima and the country’s beaches, to hijack their billboards with the addition of sunblock.
To thousands of young millennials from humble backgrounds, Jordan Belfort’s Wolf of Wall Street story became a blueprint for how to escape an unremarkable life on low pay. Their social media feeds display super-rich lifestyles, but what are these self-styled traders really selling?
For the opening of the Swedish retailer’s new outpost in Jebel Ali, a large commercial port located on the harbor of Dubai, the brand wanted to encourage shoppers to journey to the new store by allowing them to use the time it took for them to get there as currency.
A simple plastic bag seems harmless, but it can represent extreme suffering – and even death. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.
During the 2016 election cycle, Trump’s team ran 5.9 million ads on Facebook, spending $44 million from June to November alone. He won the presidency by using the social network’s advertising machinery in exactly the way the company wanted. He’s poised to do it again.
Google Chrome extensions promised useful tasks like converting webpages into PDFs. But once installed, they injected ads and generated massive amounts of invalid traffic, the ad industry’s term for fake or manipulated views, users, or clicks. More than 60 of those extensions were owned by Daniel Yomtobian.
In cities around the world, advertising is everywhere. We may try to shut it out, but it reflects who we are (or want to be) and connects us to the urban past. Local signs connect us to the past, to vernacular styles, to folklore. The best examples catch our eye as children and stay with us.
A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing. The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original.
Killing the cookie might be a good first step in finally respecting consumer privacy. But when it comes to fixing what ails the modern internet, it’s a drop in the bucket. The effort is belated, murky, and not quite the revolution it’s being portrayed as.
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
A creative team in London is hijacking the covers of celebrity and gossip magazines to raise awareness of the harmful impact that media can have on people’s mental health. They were inspired by news that hair salons across the UK have boycotted “toxic” gossip magazines following the death of presenter Caroline Flack.
London-based media technology startup Lightvert has created a new method for using unexpected and unusual locations. Lightvert’s ECHO technology projects images into the air. Moreover, the images are particular to that location and cannot be seen even a few feet away from the optimal viewing position.
After the 2016 election, much was made of the threats posed to American democracy by foreign disinformation. Trump and his domestic allies were beginning to adopt the same tactics of information warfare that have kept the world’s demagogues and strongmen in power.
The first of StartRocket’s space-based ads could go up by 2021. The ads — a bit like skytyping, only in low-Earth orbit rather than in the atmosphere — would be visible only at night but could be seen from just about anywhere on the planet.
You’ve seen the pop-ups: “This site uses cookies to improve your experience. Please accept cookies.” Without cookies, the online world we know today couldn’t exist. But that world relies on advertising, which gives three kinds of companies a strong incentive to track your online behavior.
The band ditched a mega campaign in favor of fan letters and ads in the classified section of newspapers in Devon, North Wales, Sydney and more. Guitarist Jonny Buckland worked at the North Wales Daily Post – the newspaper of choice for this campaign.
Since his involuntary retirement, former Soviet leader Mikhail Gorbachev has raised money for worthy causes, attempted to make a comeback in Russian politics, and, notoriously, made an advertisement for Pizza Hut.
