Best Articles & Videos about Advertising on the web

Advertising

Read the best advertising articles from around the internet, or watch the most insightful videos about advertising from platforms like Youtube, Vimeo or leading publishers like The New York Times, The Atlantic, LA Times, Bloomberg, New Yorker, Wall Street Journal and many more.
Fake It Till You Make It: Meet The Wolves Of Instagram

Fake It Till You Make It: Meet The Wolves Of Instagram

Apps, Long Reads

To thousands of young millennials from humble backgrounds, Jordan Belfort’s Wolf of Wall Street story became a blueprint for how to escape an unremarkable life on low pay. Their social media feeds display super-rich lifestyles, but what are these self-styled traders really selling?

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

Art, Media, Nature

A simple plastic bag seems harmless, but it can represent extreme suffering – and even death. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.

These Pics Are Composed Of As Many Pixels As There Are Animals Still Alive In These Species

These Pics Are Composed Of As Many Pixels As There Are Animals Still Alive In These Species

Art, Media, Nature

A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing. The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original.

What Are Third-Party Internet Cookies, And Why Is Google Killing Them?

What Are Third-Party Internet Cookies, And Why Is Google Killing Them?

Tech

Killing the cookie might be a good first step in finally respecting consumer privacy. But when it comes to fixing what ails the modern internet, it’s a drop in the bucket. The effort is belated, murky, and not quite the revolution it’s being portrayed as.

Creatives Call For Mental-Health Warnings On ‘Toxic’ Magazines

Creatives Call For Mental-Health Warnings On ‘Toxic’ Magazines

Health, Media

A creative team in London is hijacking the covers of celebrity and gossip magazines to raise awareness of the harmful impact that media can have on people’s mental health. They were inspired by news that hair salons across the UK have boycotted “toxic” gossip magazines following the death of presenter Caroline Flack.

Russian Startup Wants To Put Huge Ads In Space

Russian Startup Wants To Put Huge Ads In Space

Innovation, Media, Nature

The first of StartRocket’s space-based ads could go up by 2021. The ads — a bit like skytyping, only in low-Earth orbit rather than in the atmosphere — would be visible only at night but could be seen from just about anywhere on the planet.

Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway

Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway

Media

Peru has the highest UV radiation levels in the world. So to highlight the need for sunblock, agency McCann Lima partnered with 21 brands that advertise on the Panamericana Sur, the busiest highway linking Lima and the country’s beaches, to hijack their billboards with the addition of sunblock.

Nikolay Schegolev

Inspiration
Nikolay Schegolev
How Advertising Conquered Urban Space

How Advertising Conquered Urban Space

Cities, Design, Media

In cities around the world, advertising is everywhere. We may try to shut it out, but it reflects who we are (or want to be) and connects us to the urban past. Local signs connect us to the past, to vernacular styles, to folklore. The best examples catch our eye as children and stay with us.

How Facebook Works For Trump

How Facebook Works For Trump

Long Reads, Media, Politics

During the 2016 election cycle, Trump’s team ran 5.9 million ads on Facebook, spending $44 million from June to November alone. He won the presidency by using the social network’s advertising machinery in exactly the way the company wanted. He’s poised to do it again.

The Traffic Merchant

The Traffic Merchant

Apps, Media

Google Chrome extensions promised useful tasks like converting webpages into PDFs. But once installed, they injected ads and generated massive amounts of invalid traffic, the ad industry’s term for fake or manipulated views, users, or clicks. More than 60 of those extensions were owned by Daniel Yomtobian.

Coldplay Sneaks Ads In Local Papers To Promote New Album

Coldplay Sneaks Ads In Local Papers To Promote New Album

Media

The band ditched a mega campaign in favor of fan letters and ads in the classified section of newspapers in Devon, North Wales, Sydney and more. Guitarist Jonny Buckland worked at the North Wales Daily Post – the newspaper of choice for this campaign.

How Ads Follow You Around The Internet

How Ads Follow You Around The Internet

Explainers, Tech, Videos

You’ve seen the pop-ups: “This site uses cookies to improve your experience. Please accept cookies.” Without cookies, the online world we know today couldn’t exist. But that world relies on advertising, which gives three kinds of companies a strong incentive to track your online behavior.

“No Other Way To Say It”, A Comedy About Advertising

“No Other Way To Say It”, A Comedy About Advertising

Media, Videos

Director Tim Mason pulls the curtain back on the glamorous world of advertising in this short comedy about a voiceover actor trying to nail the right tone for a pair of indecisive ad creatives selling a fictitious children’s ice cream brand.

The Decoy Effect: How You Are Influenced To Choose Without Really Knowing It

The Decoy Effect: How You Are Influenced To Choose Without Really Knowing It

Business, Economics

The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”. It is also referred to as the “attraction effect” or “asymmetric dominance effect”.

Michael Crichton

Inspiration
Michael Crichton
Credit Card Companies Are Tracking Shoppers Like Never Before

Credit Card Companies Are Tracking Shoppers Like Never Before

Business, Tech

Transactions have given rise to a complex data-selling ecosystem. At the heart of it are credit card processing networks, including Visa, American Express, and Mastercard, the latter of which took in $4.1 billion in 2019 for services that include marketing analytics as well as fraud detection.

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Cities, Innovation, Media

An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.

AR For The Naked Eye Transforms Outdoor Advertising

AR For The Naked Eye Transforms Outdoor Advertising

Innovation, Media

London-based media technology startup Lightvert has created a new method for using unexpected and unusual locations. Lightvert’s ECHO technology projects images into the air. Moreover, the images are particular to that location and cannot be seen even a few feet away from the optimal viewing position.

Copenhagen Commuters Get A Big, Slithering Surprise

Copenhagen Commuters Get A Big, Slithering Surprise

Art, Design, Media

Forget snakes on a plane. Copenhagen has snakes, really big ones, on a bus. Crushing the entire bus, in fact. Bates Y&R art director Peder Schack squeezed the award-winning idea out of his brain to “make the most possible impact for a very small budget.”

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