Adidas

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How Technology Is Shaping The World Of Footwear

Business, Innovation, Tech

Over the past decade, one of the best examples of where tech has flourished is the footwear industry. From self-lacing tech to cushioning systems made from tiny foam particles, brands like Nike, Adidas and others have gone all out trying to change what footwear design means.

inputmag.com

8m read

How Under Armour Lost Its Edge

Business

Once heralded as the next Nike, the sportswear giant has been hurt by slumping sales and unflattering revelations about its corporate culture. It is grasping for a hold in the fiercely competitive sports apparel market even as it undergoes the biggest management shift in its history.

nytimes.com

7m read

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