Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway • Discoverology

Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway

adage.com
2m read

Peru has the highest UV radiation levels in the world. So to highlight the need for sunblock, agency McCann Lima partnered with 21 brands that advertise on the Panamericana Sur, the busiest highway linking Lima and the country’s beaches, to hijack their billboards with the addition of sunblock.

Related topics
Related posts
How ‘1917’ Was Filmed To Look Like One Shot

How ‘1917’ Was Filmed To Look Like One Shot

Explainers Media Videos

“1917” stars George MacKay, Dean-Charles Chapman, Colin Firth, and Benedict Cumberbatch and was filmed to look like one continuous shot. Cinematographer Roger Deakins explains how he and director Sam Mendes did it, from digging up a mile of trenches to attaching cameras to cranes and drones.

The Many Lives Of Leonard Cohen’s “Hallelujah”

The Many Lives Of Leonard Cohen’s “Hallelujah”

History Media

Leonard Cohen’s “Hallelujah” has been covered by more than 300 other artists in virtually every genre. It’s an impressive feat by any standard, but even more so when you consider that “Hallelujah” was originally stuck on side two of an album that Cohen’s record label deemed unfit for release.

Creatives Call For Mental-Health Warnings On ‘Toxic’ Magazines

Creatives Call For Mental-Health Warnings On ‘Toxic’ Magazines

Health Media

A creative team in London is hijacking the covers of celebrity and gossip magazines to raise awareness of the harmful impact that media can have on people’s mental health. They were inspired by news that hair salons across the UK have boycotted “toxic” gossip magazines following the death of presenter Caroline Flack.

Deepfake Video: The Weaponization Of Fake News

Deepfake Video: The Weaponization Of Fake News

Media Politics Tech Videos

The technology to manipulate video has become so sophisticated that words can literally be put into people’s mouths. Mark Kelley explores how it’s done and why the implications have led the U.S. Defence Department to work to protect itself against the “weaponization” of fake news.

Behind The Scenes At Rotten Tomatoes

Behind The Scenes At Rotten Tomatoes

Long Reads Media Tech

Humans, not algorithms, determine those ubiquitous scores. The Tomato­meter is run by a team of “curators” who read just about every known review from a gigantic pool of approved critics, then decide if each is positive or negative. Once a movie has five reviews, it is Tomatometer-eligible.

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Cities Innovation Media

An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.

How Instagram Killed The It Girl

How Instagram Killed The It Girl

Apps Life Media

In a world of constant self-surveillance and curation, we may never see the Parises, the Nicoles, the Taras in the way we once did. The It Girl exists within the moral grey areas of life, but with the existence of social media, such grey areas no longer exist for her to live in – everything is now black and white, good or bad.

The Secret History Of Page Six

The Secret History Of Page Six

Long Reads Media

For more than four decades, Page Six has ruled the world of gossip about the famous and powerful. In an era when celebrities control the narrative and “power” is a dirty word, can it survive?

The World Through The Eyes Of The US

The World Through The Eyes Of The US

History Media World

There is always that one country on America’s collective conscious. After looking at 741,681 section front headlines of The New York Times, Russell Goldenberg found out which countries around the world have preoccupied Americans the most each month since 1900.

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

Art Media Nature

A simple plastic bag seems harmless, but it can represent extreme suffering – and even death. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.

The True History Behind ‘The Plot Against America’

The True History Behind ‘The Plot Against America’

History Media Politics

Philip Roth’s classic novel, newly adapted by HBO, envisions a world in which Charles Lindbergh wins the 1940 presidential election. Roth’s account of a celebrity-turned-politician winning the presidency on a platform of fearmongering and “othering” proved more prophetic than he could have predicted.

The Beautiful Island Of San Serriffe, The Most Elaborate April Fool’s Joke Ever Printed

The Beautiful Island Of San Serriffe, The Most Elaborate April Fool’s Joke Ever Printed

Design History Media

The Guardian’s seven-page feature on the island of San Serriffe looked like any travel feature that newspapers were printing at the time. But not all was as it seemed. The feature was an elaborate April Fool’s Day joke. The island of San Serriffe did not exist and everything was completely fabricated.

These Pics Are Composed Of As Many Pixels As There Are Animals Still Alive In These Species

These Pics Are Composed Of As Many Pixels As There Are Animals Still Alive In These Species

Art Media Nature

A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing. The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original.

The Rise Of Junk Science

The Rise Of Junk Science

Long Reads Media Science

Fake publications are corrupting the world of research—and influencing real news. At the most benign level of the junk industry are papers, published in journals with no effective screening process, that are obvious nonsense.

The Web We Have To Save

The Web We Have To Save

Long Reads Media Tech

In the past, the web was powerful and serious enough to land me in jail. Today it feels like little more than entertainment. The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?

We use cookies on this website to analyse your use of our products and services, provide content from third parties and assist with our marketing efforts. Learn more about our use of cookies and available controls: cookie policy. Please be aware that your experience may be disrupted until you accept cookies.