Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway • Discoverology

Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway

Media

Peru has the highest UV radiation levels in the world. So to highlight the need for sunblock, agency McCann Lima partnered with 21 brands that advertise on the Panamericana Sur, the busiest highway linking Lima and the country’s beaches, to hijack their billboards with the addition of sunblock.

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