Russian Startup Wants To Put Huge Ads In Space
The first of StartRocket’s space-based ads could go up by 2021. The ads — a bit like skytyping, only in low-Earth orbit rather than in the atmosphere — would be visible only at night but could be seen from just about anywhere on the planet.
The Doomsday Invention: Will Artificial Intelligence Bring Us Utopia Or Destruction?
Philosopher Nick Bostrom argues that true artificial intelligence, if it is realized, might pose a danger that exceeds every previous threat from technology—even nuclear weapons—and that if its development is not managed carefully humanity risks engineering its own extinction.
The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
Scientists Create Enzyme That Breaks Down Plastic To Raw Materials
French scientists have discovered a mutant bacterial enzyme that can break down plastic for recycling within hours. The plastic-eating enzyme could offer an innovative recycling solution for millions of tonnes of toxic plastic waste material.
Playtronica Turns Your Body Into An Instrument
The world we live in is afraid of touch and interaction, so Playtronica decided to highlight it – turn human skin into a musical instrument. Now you can experience the future of human touch and do it with style.
The Promise And Peril Of Space Tourism
The Overview Effect is a phenomenon chronicled by astronauts to describe a sudden sense of awe or divine recognition that they feel when they depart from the planet and then turn and look back at it. A space tourism industry is being built on the proposition of personal and existential transformation. But at what cost?
Mister Rogers Had A Simple Set Of Rules For Talking To Children
The TV legend possessed an extraordinary understanding of how kids make sense of language. He insisted that every word be scrutinized closely, because he knew that children—the preschool-age boys and girls who made up the core of his audience—tend to hear things literally.
‘It Was One Problem After Another’: How Woodstock 50 Fell Apart
Woodstock 50 had nearly every resource a festival could ask for: a storied brand name, financial backing from a multinational communications company, and agents eager to sign up their artists for sizable paychecks. But it turned into a slow-moving train wreck. Where did it all go wrong?
Ripples Of Time Sand Clock By Studio Ayaskan
The Ripples of Time Sand Clock allows natural materials to be shaped by time, reminding us of its presence. The installation consists of two complementary clocks; Sand and Water. Sand, inspired by Zen Gardens, is the gradual formation and flattening of a ripple pattern over a period of twelve-hour cycles.
The Data That Turned The World Upside Down
How Cambridge Analytica used your Facebook data to help the Donald Trump campaign in the 2016 election. A then little-known British company sent out a press release: “We are thrilled that our revolutionary approach to data-driven communication has played such an integral part in President-elect Trump’s extraordinary win.”
War Propaganda: How To Get A Country To Go To War
The war propaganda function in the United States is finely tuned. It’s sophisticated and most of all it blends into the media terrain. While the names of the countries changed, and of course each circumstance was different, there were some parallels that cried out for examination.
Synthetic Media: The Real Trouble With Deepfakes
Keeping on top of manipulated videos and images is no easy feat. Scientists trace the roots of their proliferation, dig up new techniques to counter digital forgeries and warn of the growing dangers ahead.
Everyone Needs To Stop Building Giant Glass Skyscrapers
Any building playing host to hundreds of people is going to have a huge climate footprint, but the glass is particularly problematic. The sunlight has unlimited access into the building, but no way to get out. That’s great for tomatoes, but for people it just means more air conditioning.
Lives Adrift In A Warming World
If the Earth’s average temperature increases 2 degrees Celsius by the year 2100, humankind will see catastrophic changes. For millions of people, this extreme warming is already reality, in places like Qatar, Colorado and Angola. And Aaliyah, at the age of 9, has become a climate refugee in Newtok, Alaska.
The Climate Crisis Isn’t Coming, It’s Already Here
The climate crises will spell our doom, a disaster that’s not merely on its way—it’s already here. Rosecrans Baldwin embeds with the government agents and the doomsday experts preparing now for the plagues, and the panics, and the fast-approaching day when life on our warming planet finally falls apart.
The World’s Most Beautiful Homes Are Also Down To Earth
‘The Art of Earth Architecture: Past, Present, Future’ is both an informative global survey of buildings made from the technique—from ancient Egypt to today—and a call to action: Conventional construction is killing the planet, and we need to introduce more ecologically minded techniques into the fold.
Iraq’s Social Media Martyrs
Huge nationwide protests against corruption have been making headlines, but these young millennials are taking on power in a different way, by celebrating beauty, fashion and rap. They’ve got millions of followers, but, as Unreported World finds out, fame can have deadly consequences.
Social Distancing? You Might Be Fighting Climate Change, Too
“Any time you can avoid getting on a plane, getting in a car or eating animal products, that’s a substantial climate savings.” Many people trying to avoid the coronavirus are already two-thirds of the way there.
How A Small Texas City Rewrote The Rules Of Development
Last month, Bastrop, Texas, adopted a new building code, known as Bastrop Building Block, which radically alters how the city will approach development. The new flexible system was designed to address three interrelated issues hitting municipalities across the county: population growth, aging infrastructure, and outdated development patterns.
The World’s Biggest Electric Vehicle Company Looks Nothing Like Tesla
BYD Co. is the No. 1 producer of plug-in vehicles globally, attracting a tiny fraction of the attention of Elon Musk’s company while powering, to a significant extent, a transition to electrified mobility that’s moving faster in China than in any other country.
MIT Scientists Made A Shape-Shifting Material That Morphs Into A Human Face
The next big thing in 3D printing just might be so-called “4D materials” that employ the same manufacturing technique but are designed to deform over time in response to changes in the environment, like humidity and temperature.