How Under Armour Lost Its Edge
Once heralded as the next Nike, the sportswear giant has been hurt by slumping sales and unflattering revelations about its corporate culture. It is grasping for a hold in the fiercely competitive sports apparel market even as it undergoes the biggest management shift in its history.
The Death And Afterlife Of The Mall
Once a cornerstone of American consumerism, shopping malls are now mostly ghost towns. In a new episode of The Atlantic’s Idea File, staff writers Jim and Deb Fallows explore the phenomenon of the dead mall, and its emerging afterlife.
A Long Walk’s End
On May 18 2015, the FBI announced the search for a 53-year-old accountant accused of embezzling $8.7 million from an Ohio-based Pepsi distributor had come to an end. His name: James T. Hammes. Authorities say Hammes took the funds through a series of banking transfers while working as a controller for the distributor. Then he went for a hike.
Why One Artist Is Playing Toto’s ‘Africa’ On An Endless Loop In The Namib Desert
Namibia-born artist Max Siedentopf’s desert art installation plays the ’80s anthem on loop somewhere in Africa’s Namib desert, an arid expanse of sand dunes and gravel planes measuring over 31,000 square miles along the coasts of Angola, Namibia, and South Africa.
Playtronica Turns Your Body Into An Instrument
The world we live in is afraid of touch and interaction, so Playtronica decided to highlight it – turn human skin into a musical instrument. Now you can experience the future of human touch and do it with style.
The Condensed Guide To Running Meetings
There’s plenty of advice out there on how to stop spending so much time in meetings or make better use of the time, but does it hold up in reality? Can you really make meetings more effective and regain control of your calendar?
The Curse Of America’s Illogical School-Day Schedule
The average start time for public high schools, 7:59, requires teens to get up earlier than is ideal for their biological clocks, meaning many teens disrupt their natural sleep patterns every school day. The world, apparently, does not revolve around parents either. Their lives also tend to be mismatched with school-day schedules.
As Warming Waters Make Shellfish Toxic, A Way Of Life Becomes Deadly For Alaskans
Coastal states have developed statewide systems to keep their recreational and subsistence harvesters safe from paralytic shellfish poisoning. Alaska has no such system. State environmental health officials say the sheer length of its coast makes monitoring shellfish for the toxin impossible.
Building Egypt’s $58BN New City In The Sand
Following a period of political instability that affected the progression of infrastructure projects, the country’s government took the decision to construct an entirely new capital in 2015. Located 45 kilometers east of the original Cairo, the as-yet-unnamed city has been under construction ever since.
Inside The Failure Of Google+, A Very Expensive Attempt To Unseat Facebook
Create a social network or risk everything. That was the original pitch for Google’s Facebook rival, Google+, a refrain hammered over and over by the social network’s chief architect, Vic Gundotra, in meetings with the company’s top brass.
Can Mission-Driven Food Companies Scale Up Without Selling Out?
When just 10 companies—including Nestlé, Unilever, and General Mills—control the vast majority of food brands, it raises serious questions about the ability of mission-driven companies to hold on to their original intentions.
GauGAN: Changing Sketches Into Photorealistic Masterpieces In Seconds
A deep learning model developed by NVIDIA Research turns rough doodles into highly realistic scenes using generative adversarial networks (GANs). Dubbed GauGAN, the tool is like a smart paintbrush, converting segmentation maps into lifelike images.
How We Can Cool Our Cities
With intensive development in urban areas and the impacts of global warming becoming ever more apparent, numerous cities around the world are now taking steps to reduce their temperatures and develop a more sustainable urban environment. Here are 3 innovative ways to bring temperatures down.
How IKEA Became Sweden’s National Brand
In 1950, Ingvar Kamprad began selling furniture. Seeing the logistical difficulty of shipping large items far away, Ingvar decided to flat-pack the furniture, which also reduced the chance of damage during transport. The company created a catalog that customers could browse through and order with from afar.
Chechnya: Republic Of Contrasts. High Fashion, Celebrity Parties & Sharia Law
Russia’s Republic of Chechnya has undergone a revival after two military operations in its recent post-Soviet history. Today, the region is home one of the largest mosques in Europe, hosts international celebrities and even is trying its hand at high fashion.
Why Is An Ocean Current Critical To World Weather Losing Steam?
A conveyor belt of ocean water that loops the planet and regulates global temperatures could be heading for a tipping point. Arctic sea ice this summer was the second-lowest on record, and ocean changes in the Arctic could dramatically change the climate for much of the rest of the planet.
“Il Capo”, A Striking Look At Marble Quarrying In The Italian Alps
Italian artist and filmmaker Yuri Ancarani captures the otherworldly landscape of Carrara’s marble quarries in the Apuan Alps, Northwest Italy, as Il Capo (The Chief) guides his men through the extraction process in this excerpt by Yuri Ancarani.
The Million-Dollar Hacker
Tommy DeVoss used to break into websites illicitly. But after serving time for his crimes, he now uses his skills to earn an honest living. Through arrangements known as bug bounty programs, companies pay him to find security holes in their systems. He’s now earned more than $1 million in this emerging profession.
A Corridor Runs Through It
Imagine yourself as a modern-day alligator in central Florida, where 12 acres of wild land is sacrificed to development every hour. This is a story about what happens when the South’s creatures no longer have room to move — and about a project aimed at preserving the few corridors that connect what remains of the wild land.
This Is What The Earth’s Climate Will Look Like In 2050
We know that Earth will continue to warm. We know that the adverse impacts of climate change are disproportionately larger as we go to higher temperatures and that the risk of irreversible and disastrous changes increases. We know that sea levels will continue to rise and that melting of ice caps will continue.