OK Soda Marketing History: Not Good, Not Bad, Just OK • Discoverology

OK Soda Marketing History: Not Good, Not Bad, Just OK

Food, History

A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.

Related tags
Related posts
How Protein Conquered America

How Protein Conquered America

Food, Health, Long Reads

My bodega is only a little bigger than my studio apartment, and sells no fewer than 10 kinds of Muscle Milk. Once the niche elixir of powerlifting bros, gulping down a Muscle Milk or three is now part of a “healthy, active lifestyle” — whatever that means.

‘I Would Rather Win A Pulitzer Prize Than Be President’

‘I Would Rather Win A Pulitzer Prize Than Be President’

History, Politics

Margaret Coit uncovered many new details about Kennedy’s literary obsession, including his direct involvement in pursuing a Pulitzer and in using his family’s wealth to keep his ghostwriter quiet. In the end, Kennedy got everything he wanted—the presidency and the Pulitzer both.

The British Once Built A 1,100-Mile Hedge Through The Middle Of India

The British Once Built A 1,100-Mile Hedge Through The Middle Of India

Economics, History, Nature

There was nothing charming about what the British built. It wasn’t meant to protect anything except imperial revenue. It grew along the Inland Customs Line, a bureaucratic barrier that the British created to impose a high salt tax on the people living on one side of the line—the relatively saltless one.

How Artificial Intelligence Could Revolutionize Coffee

How Artificial Intelligence Could Revolutionize Coffee

Food, Innovation, Videos

The coffee supply chain is rife with uncertainty, unfairness, and even corruption. Bext360 wants to change that. This video looks at how they’re using machine vision, artificial intelligence, and blockchain payments to bring the largest un-automated system in the world into the digital age.

The Danger Of Fast Carbs

The Danger Of Fast Carbs

Food, Health

The average American eats more than 1,000 calories of rapidly digestible starches and sugars every day, and gets 500 more from the fats and oils added to many of these products. Starch serves as the carrier for much of the fat, sugar, and salt that we ingest, and like sugar, it is converted into rapidly absorbable glucose.

The War On Coffee

The War On Coffee

Business, Food

Epicurean coffeehouses in the United States numbered in the hundreds in 1989, and in the tens of thousands by 2013. A lot of that is Starbucks, but not all. Roasters in Italy went from exporting twelve million kilograms of espresso in 1988 to more than a hundred and seventy million in 2015.

‘We’re The Only Plane In The Sky’

‘We’re The Only Plane In The Sky’

History, Long Reads, Politics

Nearly every American above a certain age remembers precisely where they were on September 11, 2001. But for a tiny handful of people, those memories touch American presidential history. Where was the president in the eight hours after the Sept. 11 attacks? The strange, harrowing journey of Air Force One, as told by the people who were on board.

100 Years Ago In Photos: A Look Back At 1919

100 Years Ago In Photos: A Look Back At 1919

History, Photos

A century ago, the Treaty of Versailles was signed, as much of the world was still recovering from the devastation of World War I. Rebuilding was just beginning, refugees were returning home, orphans were being cared for, and a global influenza outbreak was being battled.

Is The Second Farm Crisis Upon Us?

Is The Second Farm Crisis Upon Us?

Business, Economics, Food

Farmers across the country are in a state of emergency with dairy and grain producers, new farmers, and farmers of color being hit the hardest. The term farm crisis is synonymous with the 1980s, when the bottom dropped out of the agricultural economy, sending thousands of farms into foreclosure and shuttering businesses.

Craft Beer Has A Diversity Problem

Craft Beer Has A Diversity Problem

Business, Food

Dom Cook discovered craft beer by accident. A Bronx father searching for inspiration after the death of his infant son, he picked up The Search for God and Guinness, his eye drawn to “Search for God.” In 2017 Cook launched Beer Kulture, a lifestyle brand that welcomes black drinkers to the craft community.

Who Owns South Africa?

Who Owns South Africa?

History, Life, Long Reads, Politics

The Glen Grey Act was the first piece of legislation to enshrine in law the residential separation of the races. It was also the basis for the notorious Natives Land Act of 1913, which in its final form allocated a mere thirteen percent of all arable land to the black majority. 

What Was Libya Like 25 Years Ago?

What Was Libya Like 25 Years Ago?

History, Politics, Videos

Gaddafi’s 25 Years in Power (1994): A historic report filmed as Libya celebrated 25 years of Gaddafi’s rule. This short documentary challenges the West’s view of Libya and looks at Gaddafi’s struggles both at home and abroad.

The People Who Shaped The World Wide Web

The People Who Shaped The World Wide Web

History, Long Reads, Tech

Thirty years ago, the world wide web was a way for scientists to share data. Since then, it’s become a critical force for industry, and how the world connects. But this didn’t happen all at once. The web’s evolution has been shaped by the geography of its creators and users.

The 30 Year-Old Airline That’s Never Flown

The 30 Year-Old Airline That’s Never Flown

Business, History, Videos

Back in 1989, a guy by the name of Igor Dmitrovsky filed the paperwork to incorporate a small little business in the state of New York. This company would enter the metal cylinder organism transport business under the name Baltia Airlines. The airline was to fly from New York, US to St Petersburg, USSR.

We use cookies on this website to analyse your use of our products and services, provide content from third parties and assist with our marketing efforts. Learn more about our use of cookies and available controls: cookie policy. Please be aware that your experience may be disrupted until you accept cookies.