OK Soda Marketing History: Not Good, Not Bad, Just OK
A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.
Which Milk Alternative Should We Be Drinking?
Milk drinkers are turning their backs on dairy in favour of plant-based milks billed as kinder to the planet. The good news is that most – perhaps all – non-dairy milks come out better than cow’s milk when you look at their carbon emissions, how much land they take up and how much water they use.
For 40 Years, A Russian Family Was Cut Off From All Human Contact, Unaware of World War II
Six members of the Lykov family lived in the Siberian taiga for more than 40 years—utterly isolated and more than 150 miles from the nearest human settlement. In 1978, Soviet geologists prospecting in the wilds of Siberia discovered them.
Satan, The FBI, The Mob — And The Forgotten Plot To Kill Ted Kennedy
During the 1980 presidential campaign, a notorious Hollywood satanist was linked to a plot to murder the third Kennedy brother, uncovered documents show. For Kennedy, the LaVey case was just another bizarre subplot in a life full of them, the cost of being a Kennedy and leading a public life.
The Ancient Tombs Kept Under Lock And Key
A sense of mystery surrounds the keyhole-shaped kofun tombs in Japan. Although the iconic Mozu Tombs in Sakai city, Osaka have recently been awarded UNESCO World Heritage status, surprisingly little is actually known about these intriguing monuments, kept under lock and key by the Japanese government.
The Forgotten Story Of Pure Hell, America’s First Black Punk Band
When it comes to the history of punk music, there are few bands who have been as overlooked as Pure Hell. The four-piece lived with the New York Dolls and played with Sid Vicious, but they’ve been largely written out of cultural history.
How Protein Conquered America
My bodega is only a little bigger than my studio apartment, and sells no fewer than 10 kinds of Muscle Milk. Once the niche elixir of powerlifting bros, gulping down a Muscle Milk or three is now part of a “healthy, active lifestyle” — whatever that means.
The Sexual Assault Case That Shook Ancient Rome
It was more than 2,000 years before the #MeToo movement, but a scene similar to the ones we’ve witnessed so often lately was already playing out. A prominent politician was on trial for corruption and bribery, charges bolstered by dirt his enemies had dug up from his past: the violent sexual assault of a young girl.
What Fruits And Vegetables Looked Like Before Humans Intervened
The fruits and vegetables we know and love are a lot more complicated than you’d think. They didn’t always look like they do. In fact, it took decades of human intervention to transform them into the delicious, nutrient-rich morsels they are today.
Farmer’s Fridge Wants To Make Eating Healthy Food As Easy As Getting Money From An ATM
Farmer’s Fridge retrofits vending machines to serve up healthy foods — salads, sandwiches, granola, etc. — for people on the go. In order to ensure restaurant-quality food, Farmer’s Fridge has a chef on board who receives feedback from customers to constantly tweak the menu and the food.
Schlitterbahn’s Tragic Slide
In the water park business, Jeff Hendry was considered a genius of sorts. He often said that his goal in life was to make customers of his family’s legendary water parks happy—“to put a smile on their faces, to give them a thrill or two.” It was a beautiful vision. Until it went horribly wrong.
Lovers in Auschwitz, Reunited 72 Years Later. He Had One Question.
Around them, death was everywhere. Still, the lovers planned a life together, a future outside of Auschwitz. They knew they would be separated, but they had a plan, after the fighting was done, to reunite. It took them 72 years.
How A Single Mom Created A Plastic Food-Storage Empire
The story of Tupperware is a story of innovation and reinvention: how a new kind of plastic, made from industrial waste material, ended up a symbol of female empowerment. The product ushered women into the workforce, encouraging them to make their own money, better their families, and win accolades and prizes.
I Survived the Warsaw Ghetto. Here Are the Lessons I’d Like to Pass On.
As a Polish Jew born in 1925, who survived the Warsaw ghetto, lost my family in the Holocaust, served in a special operations unit of the Polish underground, the Home Army, and fought in the Warsaw uprising of 1944, I know what it means to be at the sharp end of European history – and I fear that the battle to draw the right lessons from that time is in danger of being lost.
Who Killed Sweden’s Prime Minister?
Three decades ago, Olof Palme was assassinated on Stockholm’s busiest street. The killer has never been found. Could the discovery of new evidence finally close the case?
The 30 Year-Old Airline That’s Never Flown
Back in 1989, a guy by the name of Igor Dmitrovsky filed the paperwork to incorporate a small little business in the state of New York. This company would enter the metal cylinder organism transport business under the name Baltia Airlines. The airline was to fly from New York, US to St Petersburg, USSR.
The Man Who’s Going To Save Your Neighborhood Grocery Store
American food supplies are increasingly channeled through a handful of big companies: Amazon, Walmart, FreshDirect, Blue Apron. What do we lose when local supermarkets go under? A lot — and Kevin Kelley wants to stop that.
The Secret History Of Facial Recognition
Sixty years ago, a sharecropper’s son invented a technology to identify faces. Then the record of his role all but vanished. He died on October 4, 1995. His obituary in the Austin American-Statesman made no mention of his work on facial recognition. Who was Woody Bledsoe, and who was he working for?
Flat 13: Facing Down Apartheid
This is the story of the apartment in downtown Johannesburg that, between the late 1940s and early 1960s, became a hub of resistance against apartheid.
The Secret History Of A Cold War Mastermind
The legend of Gus Weiss, hero of the Cold War, ends 11 stories below the balcony of his condo at the Watergate complex in Washington, DC, on November 25, 2003. A broken corpse on the sidewalk. He was a shrewd intelligence insider, pulled off an audacious tech hack against the Soviets in the last century. Or did he?
The Long-Lost Story Of The Longest Book Ever Written
For or a long time, Joe Gould thought he was going blind. This was before he lost his teeth, and years before he lost the history of the world he’d been writing in hundreds of dime-store composition notebooks, their black covers mottled like the pelt of a speckled goat, their white pages lined with thin blue veins.