OK Soda Marketing History: Not Good, Not Bad, Just OK
A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.
Start-up Spots Gap In Market For Ethical ‘Chick-Culling Free’ Eggs
Seleggt, a German start-up, is attempting to find a commercial use for its solution to the issue of chick culling in the farming industry. The eggs are marked with a ‘respeggt’ stamp, and customers know they are buying eggs produced free of chick culling.
How Protein Conquered America
My bodega is only a little bigger than my studio apartment, and sells no fewer than 10 kinds of Muscle Milk. Once the niche elixir of powerlifting bros, gulping down a Muscle Milk or three is now part of a “healthy, active lifestyle” — whatever that means.
‘I Would Rather Win A Pulitzer Prize Than Be President’
Margaret Coit uncovered many new details about Kennedy’s literary obsession, including his direct involvement in pursuing a Pulitzer and in using his family’s wealth to keep his ghostwriter quiet. In the end, Kennedy got everything he wanted—the presidency and the Pulitzer both.
The British Once Built A 1,100-Mile Hedge Through The Middle Of India
There was nothing charming about what the British built. It wasn’t meant to protect anything except imperial revenue. It grew along the Inland Customs Line, a bureaucratic barrier that the British created to impose a high salt tax on the people living on one side of the line—the relatively saltless one.
How Artificial Intelligence Could Revolutionize Coffee
The coffee supply chain is rife with uncertainty, unfairness, and even corruption. Bext360 wants to change that. This video looks at how they’re using machine vision, artificial intelligence, and blockchain payments to bring the largest un-automated system in the world into the digital age.
The Danger Of Fast Carbs
The average American eats more than 1,000 calories of rapidly digestible starches and sugars every day, and gets 500 more from the fats and oils added to many of these products. Starch serves as the carrier for much of the fat, sugar, and salt that we ingest, and like sugar, it is converted into rapidly absorbable glucose.
William Eggleston’s Colorful Photographs Of The Everyday Shocked the Art World
The self-taught, Memphis-born photographer William Eggleston was making vivid images of mundane scenes at a time when the only photographs considered to be art were in black and white — color photography was typically reserved for punchy advertising campaigns, not fine art.
The War On Coffee
Epicurean coffeehouses in the United States numbered in the hundreds in 1989, and in the tens of thousands by 2013. A lot of that is Starbucks, but not all. Roasters in Italy went from exporting twelve million kilograms of espresso in 1988 to more than a hundred and seventy million in 2015.
‘We’re The Only Plane In The Sky’
Nearly every American above a certain age remembers precisely where they were on September 11, 2001. But for a tiny handful of people, those memories touch American presidential history. Where was the president in the eight hours after the Sept. 11 attacks? The strange, harrowing journey of Air Force One, as told by the people who were on board.
100 Years Ago In Photos: A Look Back At 1919
A century ago, the Treaty of Versailles was signed, as much of the world was still recovering from the devastation of World War I. Rebuilding was just beginning, refugees were returning home, orphans were being cared for, and a global influenza outbreak was being battled.
Is The Second Farm Crisis Upon Us?
Farmers across the country are in a state of emergency with dairy and grain producers, new farmers, and farmers of color being hit the hardest. The term farm crisis is synonymous with the 1980s, when the bottom dropped out of the agricultural economy, sending thousands of farms into foreclosure and shuttering businesses.
Photos Of Leningrad (St Petersburg) In The Early 1960s
St Petersburg is situated on the Neva River, at the head of the Gulf of Finland on the Baltic Sea. It is Russia’s second-largest city after Moscow. These fascinating color photos captured street scenes of Leningrad (St Petersburg) in 1961.
Craft Beer Has A Diversity Problem
Dom Cook discovered craft beer by accident. A Bronx father searching for inspiration after the death of his infant son, he picked up The Search for God and Guinness, his eye drawn to “Search for God.” In 2017 Cook launched Beer Kulture, a lifestyle brand that welcomes black drinkers to the craft community.
Who Owns South Africa?
The Glen Grey Act was the first piece of legislation to enshrine in law the residential separation of the races. It was also the basis for the notorious Natives Land Act of 1913, which in its final form allocated a mere thirteen percent of all arable land to the black majority.
What Was Libya Like 25 Years Ago?
Gaddafi’s 25 Years in Power (1994): A historic report filmed as Libya celebrated 25 years of Gaddafi’s rule. This short documentary challenges the West’s view of Libya and looks at Gaddafi’s struggles both at home and abroad.
The People Who Shaped The World Wide Web
Thirty years ago, the world wide web was a way for scientists to share data. Since then, it’s become a critical force for industry, and how the world connects. But this didn’t happen all at once. The web’s evolution has been shaped by the geography of its creators and users.
The Deadliest Disaster At Sea Killed Thousands, Yet Its Story Is Little-Known
In the final months of World War II, 75 years ago, German citizens and soldiers fleeing the Soviet army died when the “Wilhelm Gustloff” sank. The death toll from its sinking numbered in the thousands, some put it as high as 9,000.
The 30 Year-Old Airline That’s Never Flown
Back in 1989, a guy by the name of Igor Dmitrovsky filed the paperwork to incorporate a small little business in the state of New York. This company would enter the metal cylinder organism transport business under the name Baltia Airlines. The airline was to fly from New York, US to St Petersburg, USSR.
Why 40% Of Vietnamese People Have The Same Last Name
The 14 most popular last names in Vietnam account for well over 90 percent of the population. The 14 most popular last names in the US? Fewer than 6 percent. In Vietnam, the most popular last name is Nguyen.
The Plant-Based Movement To Transition Farmers Away From Meat And Dairy Production
Two fledgling projects led by animal-welfare groups hope to offer a lifeline to struggling farmers by helping them trade animal agriculture for alternative proteins. The groups say the shift benefits animals and the environment, while boosting farmers’ economic outlook.