OK Soda Marketing History: Not Good, Not Bad, Just OK • Discoverology

OK Soda Marketing History: Not Good, Not Bad, Just OK

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12m read

A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.

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