Nothing Does It Like 7up: The Rise Of The Lemon-lime Soda
The soft drink we now know as 7UP was invented and made its way onto the soft drink market in 1929. Created by Charles Leiper Grigg, the drink was called Bib-label Lithiated Lemon-lime Soda before Grigg eventually changed the name to 7UP. This was probably because the drink had seven ingredients.
What Really Happens When You Donate Your Clothes—And Why It’s Bad
Contrary to popular (naive) belief, less than 20 percent of clothing donations sent to charities are actually resold at those charities. The other 80 percent is sent to textile recyclers who then determine the next cycle of the garment’s life.
The Inevitable Decade Of Marvel
On July 21, 2019, ‘Avengers: Endgame’ became the highest-grossing film ever, on its way to adding nearly $2.8 billion to the Marvel Cinematic Universe’s $22.5 billion global box office total. The 2010s were defined by this superhero takeover—though the plans for it were laid even before the decade began.
If Everyone Hates Spirit Airlines, How Is It Making So Much Money?
Spirit borrowed the unbundling model from Ryanair and AirAsia. Instead of thinking of a flight as a means of getting from point A to point B plus a certain set of extras and amenities built into the ticket price, an unbundled fare promised nothing more than the get-you-from-A-to-B part. Everything else would cost extra.
Why Coca-Cola Invented Fanta In Nazi Germany
Fanta is one of the most popular drinks in the world. But the brightly colored drink now known for its bold fruit flavors was actually first made from food scraps in Nazi Germany by The Coca-Cola Company.
The Small Virginia Town Where Drone Deliveries Have Begun For Real
Wing, a subsidiary of Google, chose Christiansburg (population 22,500) as its first launching site for American commercial drone delivery operations — it’s also testing in Australia and Finland — not only because of the relatively flat terrain and low population density, but because of nearby Virginia Tech University.
How McKinsey Destroyed The Middle Class
Consultants seek to legitimate both the job cuts and the explosion of elite pay. Rather than simply improving management, to make American corporations lean and fit, they fostered hierarchy, making management, in David Gordon’s memorable phrase, “fat and mean.”
Which Milk Alternative Should We Be Drinking?
Milk drinkers are turning their backs on dairy in favour of plant-based milks billed as kinder to the planet. The good news is that most – perhaps all – non-dairy milks come out better than cow’s milk when you look at their carbon emissions, how much land they take up and how much water they use.
The Diabolical Genius Of The Baby Advice Industry
Every baffled new parent goes searching for answers in baby manuals. But what they really offer is the reassuring fantasy that life’s most difficult questions have one right answer. While there might indeed be one right way to do things, you will never get to find out what it is.
The 10/10/10 Rule For Tough Decisions
It’s good to sleep on it when there are tough choices to make, but you also need a strategy once you wake up–which is why you should employ the 10/10/10 rule. How will we feel about it 10 minutes from now? How about 10 months from now? How about 10 years from now?
How Shenzhen Is Fueling Ethiopia’s Burgeoning Startup Scene
As Shenzhen companies look to Africa for new consumer markets, African entrepreneurs are turning to Shenzhen for manufacturing partners to turn their ideas into reality. How the movers and shakers in Ethiopia’s burgeoning tech startup scene are tapping into the open source manufacturing ecosystem of China’s most entrepreneurial city.
Zoom Company Story: How Eric Yuan Defeated Skype
Chances are you’ve used some sort of video call with family, friends or even to school and most likely it’s been Zoom, the videoconference software has taken the world by storm. But in the presence of giants like Microsoft, Skype, Teams and Google Hangouts, why is everybody using Zoom?
How Chronic Renters Are Reshaping The Homeware Industry
It is clear that millennials and Gen Z are now renting at record rates, yet the appetite to make a house a home remains equally high. Young people are increasingly finding more temporary solutions to the challenge of making a rental home Instagram worthy without falling foul of their landlords.
‘Chronicle Is Dead And Google Killed It’
In early 2018, Google’s parent conglomerate Alphabet announced the birth of a new “independent” startup that was supposed to revolutionize cybersecurity. Chronicle, Google’s moonshot cybersecurity startup that was supposed to completely change the industry, is imploding.
Iceland’s Big Bitcoin Heist
With its cheap geothermal energy and low crime rate, Iceland has become the world’s leading miner of digital currency. Then the crypto-crooks showed up. The thieves weren’t robbing banks. They were stealing the presses that print digital money.
What Would Happen To Your Body If You Only Ate Fruits And Vegetables
Fruits and veggies are good places to find fiber and carbohydrates, but you don’t want to count on them to provide enough of the fat and protein—macronutrients, two of the primary building blocks of your diet—that you need. Fat is necessary for healthy mental function and energy.
Why The Future Of Ghost Kitchens Looks A Lot Like MrBeast Burger
Ghost kitchens have started to disappear. The delivery-only, virtual-restaurant model flourished at the height of the pandemic. While many ghost kitchens fade away, startups like actor Noah Schnapp’s new chain are following MrBeast’s recipe for success.
The Food Deserts Of Memphis: Inside America’s Hunger Capital
In the ‘food deserts’ of Memphis, Tennessee, dominated by fast food outlets and convenience stores, locals lack what seems a basic human right in the richer half of the city: a supermarket. With a big gap in life expectancy, are these Americans doomed to die younger than their neighbours – or can they fight for their right to nutrition?
What Does Uber Love More: Restaurants or Investors?
Eateries are getting squeezed by delivery apps. Restaurants can enjoy a 69% profit margin onsite, versus just 38% from deliveries. Uber could give up profit to keep them happy, but that’s not what IPO investors want to hear.
How Our Home Delivery Habit Reshaped The World
The great trick of online retail has been to get us to do more shopping while thinking less about it – thinking less, in particular, about how our purchases reach our homes. This divorce of a product from its voyage to us is perhaps the thing that Amazon has sold us most successfully.
When Artists, Engineers, And Pepsico Collaborated, Then Clashed At The 1970 World’s Fair
A year and a half in the making, the Pepsi Pavilion drew eager crowds and elicited effusive reviews. Just a month after the opening, the partnership with Experiments in Art and Technology—E.A.T.—collapsed amidst a flurry of recriminating letters and legal threats.