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OK Soda Marketing History: Not Good, Not Bad, Just OK

OK Soda Marketing History: Not Good, Not Bad, Just OK

Food History

A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.

The Death And Afterlife Of The Mall

The Death And Afterlife Of The Mall

Architecture Cities Videos

Once a cornerstone of American consumerism, shopping malls are now mostly ghost towns. In a new episode of The Atlantic’s Idea File, staff writers Jim and Deb Fallows explore the phenomenon of the dead mall, and its emerging afterlife.

Why Millennials Are The “Death Positive” Generation

Why Millennials Are The “Death Positive” Generation

Life

Why do people in the prime of their lives seem to be preparing for their demise? The answers vary widely, from eminently practical concerns, such as crushing debt and climate change, to social factors, like wellness culture, diverse spiritual practices, and the desire of some millennials to “curate their afterlives.”

The Pitfalls And The Potential Of The New Minimalism

The Pitfalls And The Potential Of The New Minimalism

Life Psychology

The new literature of minimalism is full of stressful advice. Pack up all your possessions, unpack things only as needed, give away everything that’s still packed after a month. Or wake up early, pick up every item you own, and consider whether or not it sparks joy.

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