Best Media Articles & Videos on the internet • Discoverology

Media

Read the best media & advertising articles from around the internet, or watch the most insightful media videos from platforms like Youtube, Vimeo or leading media publishers like BBC, NPR, The New York Times, The Guardian, LA Times, Washington Post and many more.

McHive, The World’s Smallest McDonald’s For Bees

McHive, The World’s Smallest McDonald’s For Bees

Food, Media, Videos

Some of McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started out locally but is now growing. To celebrate the initiative which is part of McDonald’s Swedens sustainability work, they created what could be the world’s smallest McDonald’s – a fully functioning beehive.

For Bumble, The Future Isn’t Female, It’s Female Marketing

For Bumble, The Future Isn’t Female, It’s Female Marketing

Apps, Long Reads, Media, Tech

Whitney Wolfe Herd set out to build a safer dating app for women, but it’s not clear that she’s made a measurable difference. According to a company user survey, about a third of Bumble women had received lewd photos from men, whether through text or other social media that Bumble couldn’t control.

Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway

Skin Cancer Prevention Campaign Painted Sunblock On All The Faces On Billboards Along A Main Highway

Media

Peru has the highest UV radiation levels in the world. So to highlight the need for sunblock, agency McCann Lima partnered with 21 brands that advertise on the Panamericana Sur, the busiest highway linking Lima and the country’s beaches, to hijack their billboards with the addition of sunblock.

Michael Jordan The Story Versus Michael Jordan The Man

Michael Jordan The Story Versus Michael Jordan The Man

Media

Jordan was the closest embodiment of the ideal athlete that we’ve ever witnessed. After his retirement, however, the intimate identification he inspired during his career soured into something weirder and sadder.

The Decade Disney Won

The Decade Disney Won

Business, Media

The control Disney has on pop culture is kind of terrifying. Marvel’s superhero movies and Star Wars are two of—if not the—biggest franchises in the world. Add those to Pixar’s beloved library of films and its own perennially popular movies, and Disney is effectively in charge of what people watch.

Bashir Sultani

Inspiration
Bashir Sultani
AR For The Naked Eye Transforms Outdoor Advertising

AR For The Naked Eye Transforms Outdoor Advertising

Innovation, Media

London-based media technology startup Lightvert has created a new method for using unexpected and unusual locations. Lightvert’s ECHO technology projects images into the air. Moreover, the images are particular to that location and cannot be seen even a few feet away from the optimal viewing position.

Russian Startup Wants To Put Huge Ads In Space

Russian Startup Wants To Put Huge Ads In Space

Innovation, Media, Nature

The first of StartRocket’s space-based ads could go up by 2021. The ads — a bit like skytyping, only in low-Earth orbit rather than in the atmosphere — would be visible only at night but could be seen from just about anywhere on the planet.

The Beautiful Island Of San Serriffe, The Most Elaborate April Fool’s Joke Ever Printed

The Beautiful Island Of San Serriffe, The Most Elaborate April Fool’s Joke Ever Printed

Design, History, Media

The Guardian’s seven-page feature on the island of San Serriffe looked like any travel feature that newspapers were printing at the time. But not all was as it seemed. The feature was an elaborate April Fool’s Day joke. The island of San Serriffe did not exist and everything was completely fabricated.

The Rise Of Junk Science

The Rise Of Junk Science

Long Reads, Media, Science

Fake publications are corrupting the world of research—and influencing real news. At the most benign level of the junk industry are papers, published in journals with no effective screening process, that are obvious nonsense.

We Asked An AI To Write A Column For Us. The Results Were Wild

We Asked An AI To Write A Column For Us. The Results Were Wild

Media, Tech

We’ve been testing weekly short fiction pieces scribed by GPT-2, a text-generating artificial intelligence algorithm originally built by OpenAI. We give the algorithm a sentence from a real article, and the algorithm iteratively generates what it thinks the next word should be.

The Unsolved Case Of The Most Mysterious Song On The Internet

The Unsolved Case Of The Most Mysterious Song On The Internet

Art, Media

In 2012, a catchy New Wave anthem appeared on the internet with no information about who wrote or recorded it. Amateur detectives have spent thousands of hours since trying to figure out where it came from — with little luck. Inside the question that’s been driving the internet crazy for years.

Inside The Booming Business Of Background Music

Inside The Booming Business Of Background Music

Long Reads, Media

The background music industry – also known as music design, music consultancy or something offered as part of a broader package of “experiential design” or “sensory marketing” – is constantly deciding what we hear as we go about our everyday business. The biggest player in the industry, Mood Media, supplies music to 560,000 locations across the world, from Sainsbury’s to KFC.

Nikolay Schegolev

Inspiration
Nikolay Schegolev
Before Beauty Vlogging, There Were Renaissance ‘Books of Secrets’

Before Beauty Vlogging, There Were Renaissance ‘Books of Secrets’

History, Media

So-called Books of Secrets were a new and wildly-popular literary genre during the Italian Renaissance. Written in vernacular Italian, they instructed an increasingly literate public in the pursuit of alchemy, making secrets previously circulated in Latin manuscripts amongst the educated elite more broadly accessible.

How To Find New Music You'll Actually Like

How To Find New Music You'll Actually Like

Art, Explainers, Media

Some people can dig up great music like magic, or have friends inside the industry who keep them updated. Others are perfectly content with their weekly Spotify Discover playlist. But if you need more ways to find music, here are some ideas.

The Traffic Merchant

The Traffic Merchant

Apps, Media

Google Chrome extensions promised useful tasks like converting webpages into PDFs. But once installed, they injected ads and generated massive amounts of invalid traffic, the ad industry’s term for fake or manipulated views, users, or clicks. More than 60 of those extensions were owned by Daniel Yomtobian.

Where Hollywood Shoots All Its Plane Scenes

Where Hollywood Shoots All Its Plane Scenes

Media, Videos

Many of the most iconic plane and airport scenes were filmed in the same place — Air Hollywood, the LA production studio entirely dedicated to aviation. The studio has three full aircraft interiors and an airport terminal set that’s reconfigurable into any part of the air travel experience.

Mister Rogers Had A Simple Set Of Rules For Talking To Children

Mister Rogers Had A Simple Set Of Rules For Talking To Children

Life, Media

The TV legend possessed an extraordinary understanding of how kids make sense of language. He insisted that every word be scrutinized closely, because he knew that children—the preschool-age boys and girls who made up the core of his audience—tend to hear things literally.

How Instagram Killed The It Girl

How Instagram Killed The It Girl

Apps, Life, Media

In a world of constant self-surveillance and curation, we may never see the Parises, the Nicoles, the Taras in the way we once did. The It Girl exists within the moral grey areas of life, but with the existence of social media, such grey areas no longer exist for her to live in – everything is now black and white, good or bad.

Michael Crichton

Inspiration
Michael Crichton
The Secret History Of Page Six

The Secret History Of Page Six

Long Reads, Media

For more than four decades, Page Six has ruled the world of gossip about the famous and powerful. In an era when celebrities control the narrative and “power” is a dirty word, can it survive?

The Danger Of Befriending Celebrities

The Danger Of Befriending Celebrities

Life, Media

Meryl Streep doesn’t call me every week to go bowling. In fact, she doesn’t call me at all. And that’s a good thing. I honestly can’t recommend becoming friends with celebrities, especially if you’re a long-running journalist like I am. It simply will not lead to a Hollywood ending.

The Data That Turned The World Upside Down

The Data That Turned The World Upside Down

Long Reads, Media, Politics, Tech

How Cambridge Analytica used your Facebook data to help the Donald Trump campaign in the 2016 election. A then little-known British company sent out a press release: “We are thrilled that our revolutionary approach to data-driven communication has played such an integral part in President-elect Trump’s extraordinary win.”

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Cities, Innovation, Media

An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.

Iraq's Social Media Martyrs

Iraq's Social Media Martyrs

Crime, Media, Videos, World

Huge nationwide protests against corruption have been making headlines, but these young millennials are taking on power in a different way, by celebrating beauty, fashion and rap. They’ve got millions of followers, but, as Unreported World finds out, fame can have deadly consequences.

Inside HBO Max, The $4 Billion Bet To Stand Out In The Streaming Wars

Inside HBO Max, The $4 Billion Bet To Stand Out In The Streaming Wars

Media

Bob Greenblatt, Kevin Reilly and Sarah Aubrey — the executives leading the charge for WarnerMedia’s ambitious HBO Max streaming venture — outline their vision for a global platform to compete with Netflix, Amazon, Disney and others in TV’s new frontier of the direct-to-consumer cavalcade.

How A Long-lost Indian Disco Record Won Over Crate Diggers And Cracked The YouTube Algorithm

How A Long-lost Indian Disco Record Won Over Crate Diggers And Cracked The YouTube Algorithm

Media, Tech

1982’s Disco Jazz has been reissued. “Aaj Shanibar,” one of its four tracks, has also started to spread through the strange rabbithole that is YouTube’s recommendation algorithm. With the benefit of time and technology, “lost” songs reach a new generation of listeners halfway around the world.

The Literary Influences Of Superstar Musician David Bowie

The Literary Influences Of Superstar Musician David Bowie

Media

David Bowie was more than a multi-platinum rock and roller. He was also one of the more literate composers in the business. In conjunction with a career retrospective in 2013 at the Victoria & Albert Museum in London, Bowie issued a list of the one hundred books he considered the most important and influential.

Life And Struggle After YouTube Fame

Life And Struggle After YouTube Fame

Apps, Media, Videos

Dax Flame was only 15 when he became YouTube royalty – his channel was among the top 20 most subscribed in the early years of the site. But 13 years later, his fortunes have changed – he’s working as a waiter and trying to scrape together money just to get by.

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