Learning Guide to User Experience, incl. Free Tutorials • Discoverology
25 items | 210m read

Ultimate Learning Guide To User Experience Design

6m read | Introduction
Ultimate Learning Guide To User Experience Design

A user experience design talks about examining the desires of people, their aims and their feelings as they use or experience your product. This is not only restricted to tangible products, but can be also linked to software use, websites, and apps that are being used by people. If you are using a website to search for something or some information that you need, you don’t have to spend a lot of time searching. The information that you are collecting is clear and is easy to understand, which indicates that some user experience designer was working under that successful project.

What is user experience design?

It is not very simple to explain what user experience design is or what a user experience designer exactly does. A user experience designer studies consumer behavior and examines what motivates the users to visit the site again. Moreover, the user experience will also make the website more convenient to use for the users. A user experience designer will make sure that he or she creates a website or an experience for the customer that will enhance the whole journey of them visiting the website. They basically work on digital experiences.

Things to focus on as a User Experience Designer

There are a number of things that should be focused on when you are working to enhance user experience. Let’s have a look at each one of them one by one:

Focus on users

Users will be the one whom your product, website, or app will reach eventually, and so they must be your topmost priority when creating a user experience. As an expert, you will have to carry on extensive research on users that you are going to target, to know what they desire or need as part of their experience. You need to know why the target market would want to use the product you are offering. You must also inquire as to who you are designing the product for. Answers to such questions will allow you to narrow down what you actually want to do, and it will also help you in building a strategy as to how you should go about it. The main goals that are related to those user groups will then be defined.


These will help you in building a realistic profile of the user groups that are to be targeted. You will be able to develop wireframes for design. These design personas will aid you in your learning about the user groups and their behavior as well. They will also allow you to recognize the things that you should not do so as to not offend the people in the user group. When you have all your research done, you can easily apply the knowledge in building and inventing the product. Another thing that you must keep in mind is that these personas will keep changing, and you will have to revisit the personas to update your information. The information that you have about the users will have to be fresh.

Feelings must be the focus

Most people will define user experience design as the functionality of the product or how it looks like, but it is not at all related. A good design is not enough if you want to achieve success for your business. Feelings are something that cannot be ignored when you are creating a user experience. User experience can be determined by the fact that how a user feels when he or she feels while using your product. When it comes to the success of your business, it all depends on the users’ experience, their needs, and their goals. The design process will also be controlled and directed by the user. As a result, if you understand the desires and behaviors of the users, it will enhance the user experience to the greatest extent. They will only enjoy the experience if they are comfortable working with the product and if they think that they can reach their destination conveniently.

Users’ behavior

Life has become fast-paced and everyone has busy schedules. People are always on the search for solutions that will save them time, and they are trying to find efficient ways to complete the jobs and tasks that they have been allotted. This is the reason why user experience experts must look into the behavior of the users they are targeting so as to create the perfect tool for them to use. The behaviors are essential as they will indicate what the users look for in the product they desire, and how you can create differentiation through studying these behaviors and looking for gaps.

You should be able to create a product that will make people stop using what they are already using. You need to create an environment and an experience that will attract them towards your product. Give them a reason to return to your product and recommend it to their friends and family as well. The product offering should be such that it adds value. For you to be able to achieve all this, you will need to create a user experience that stands out from the competitors’. You should do all the research and understand the behaviors and choices of your users. You should have an empathetic eye towards their needs and desires so that you can recognize what the users need. As a result, you can find a solution to the problems to the users while creating a unique user experience for the customers.

When you do find a solution, your job is not over just yet. It will be a temporary solution as the needs of the users will be ever-evolving. The needs will change within days and you will have to update the experience that you are creating accordingly. As a result, new features will be added each time to the product or website as the needs change.

About This UX Guide

This user experience guide offers the most insightful articles, educational videos, expert insights, specialist tips and best free tutorials about user experience from around the internet. The learning guide is split into four levels: introduction, basics, advanced and expert. You can learn at your own pace. Each item shows an estimated reading or watching time, allowing you to easily plan when you want to read or watch each item. Below you’ll find a table of contents that enables you to easily find a specific topic you might be interested in.

9 items | 64m read
6m read | Basics

User Experience: What Is It And Why Should I Care?

In the broadest sense, UX can be defined as the overall experience you have when you are using or interacting with something – and that ‘something’ could literally be almost anything in the world! For many people, user experience comes to mind in the context of ‘technical’ devices like smart phones, computers, software, and websites.

2m read | Basics

The First Rule Of UX

“You cannot not communicate. Every behaviour is a kind of communication. Because behaviour does not have a counterpart (there is no anti-behaviour), it is not possible not to communicate.” — Paul Watzlawick’s First Axiom of Communication.

This is the first rule of UX.

14m read | Basics

Beginner's Guide To UX Design

UX, or user experience, focuses on the end user’s overall experience, including their perceptions, emotions, and responses to a company’s product, system, or service. UX is defined by criteria including: ease of use, accessibility, and convenience. It’s no secret that customers today want quick and simple ways to meet their needs and solve their pain points. That’s why UX matters so much.

9m read | Basics

Experience Is Everything – The Ultimate UX Guide

A well-thought-out UX design process, spearheaded by a seasoned UX professional, will help you strike the right balance and keep users coming back for more. This multidisciplinary process involves a fair amount of user research, ranging from basic analytics and heatmaps to elaborate enterprise research efforts that involve contextual observation, diary studies, surveys, interviews, and focus groups.

4m read | Basics

13 Tenets Of User Experience

“User experience is the net sum of every interaction a person has with a company, be it marketing collateral, a customer service call, or the product or service itself. It is affected by the company’s vision and the beliefs it holds and its practices, as well as the service or product’s purpose and the value it holds in a person’s life.”

4m read | Basics

The UX Beginner’s Manifesto

When conducting user research, UX practitioners are careful to avoid leading questions and try their best to observe things as they are, not as what those things should be. In mentoring and coaching UX beginners, I find that 80% of problems arise not from a designer’s lack of skill. It’s from feeling lost and not confident in their path.

10m read | Basics

UI vs. UX: What’s The Difference Between User Interface And User Experience?

At the most basic level, the user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that enable a person to interact with a product or service. User experience (UX), on the other hand, is the internal experience that a person has as they interact with every aspect of a company’s products and services.

6m read | Basics

Thoughts About Usability From Steve Krug

Here’s a fresh set of quotes from the well-known book “Don’t Make Me Think” by Steve Krug. The first edition was published in 2000 and then it was revisited in 2014 making it relevant and useful nowadays. Steve Krug sets some basic principles on the usability of interfaces and shares them with professionals working in this field which makes the book one of the top essential resources recommended for UX designers.

9m read | Basics

Research Terms You Need To Know As A UX Designer

Having written the article 53 Tech Terms You Need to Know as a UX Designer it made sense to add research terms into the mix. I’ve put together an A-Z list of research words with explanations in plain English.

6 items | 53m read
8m read | Advanced

Empathy Mapping: The First Step in Design Thinking

An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making. This article is a guide to empathy mapping and its uses.

5m read | Advanced

Laws Of User Interface Design

While web pages today have simple user interfaces with no more than navigation and contact forms, the rise of new technologies and standards will create a demand for more dynamic and customized experiences. This, inevitably, means more user interface work. So let’s see what you need to remember.

5m read | Advanced

The Usability Of Your Website Starts With Its Content

Due to the fierce competition for web traffic that has emerged over the last decade, website owners have begun investing considerable time into perfecting the design and usability of their online presence, ensuring that customers are provided a unique, engaging and rewarding experience right from the moment they arrive on a landing page. Although web developers have adopted several different approaches when it comes to luring potential audiences, one significant question remains on the mind of all aspiring business owners: “How do I maximize the usability of my web presence?”

7m read | Advanced

The Importance Of Designing For Readability

Readability should be one of the top concerns when it comes to any design project. If text can’t be read, then why are you designing in the first place? Good design delivers content in a way that is understandable; readability is a big part of comprehension. Today we’ll be discussing how you can plan a design around the words, so that your projects are easy to read.

11m read | Advanced

Dark Patterns And Aggressive Persuasion

Whether we are aware of it or not, we have all encountered dark patterns. They are user interface elements that have been carefully crafted to trick users into doing things they might not otherwise do, like adding insurance to an order or signing up for reoccurring billing.

17m read | Advanced

Advanced Guide To UX Design

Before we get down to the details of user interface (UI) design and building interactive prototypes, it’s important to get the high-level flow of the design in place, establishing a skeleton around which we can build our design. At this point in the process, it’s important to use our research findings to inform the development of user stories, identifying different users’ goals.

9 items | 87m read
6m read | Expert

Why User Experience Is Critical To Customer Relationships

Some of the biggest trends today are changing how consumers discover and share information and connect with one another. Technology aside, consumers are driving the rapid adoption of technology because of the capabilities that are unlocked through each device. From self-expression and validation to communication and connections to knowledge and collaboration, new opportunities unfold with each new device and platform.

9m read | Expert

A Theory Of User Delight: Why Usability Is The Foundation For Delightful Experiences

User delight refers to any positive emotional affect that a user may have when interacting with a device or interface. User delight may not always be expressed outwardly, but can influence the behaviors and opinions formulated while using a website or application. UI embellishments can only produce surface delight; deep delight can only be achieved in functional, reliable, and usable interfaces.

8m read | Expert

How To Design For Optimal User Experiences

For crafting digital experiences that resonate with audiences, designers need to have the basic psychological understanding of the people whom they are designing for. Usually, we tend to ignore the basic scientific principles and directly land on working for our desired outcomes. Such as, “How can I get people to sign up for my product?”, “ How can I get people to stay on my website?” and so forth.

4m read | Expert

The Most Fundamental Concept in Usability

Alan Cooper, the father of Visual Basic, says that to be a good programmer, one must be “sympathetic to the nature and needs of the computer. But the nature and needs of the computer are alien from the nature and needs of the human being who will ultimately use the software.”

11m read | Expert

What Metrics And KPIs Do The Experts Use To Measure UX Effectiveness?

UX metrics are a set of quantitative data points used to measure, compare, and track the user experience of a website or app over time. They are vitally important for ensuring UX design decisions are made and evaluated using fair evidence rather than opinions.

KPIs (key performance indicators) reflect the overall goals of your business – such as revenue growth, retention, or increased user numbers. Metrics are all the measurements that go towards quantifying these higher goals.

16m watch | Expert

Paul Bennett: Design Is In The Details

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.

13m watch | Expert

Margaret Gould Stewart: How Giant Websites Design For You

Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many.

10m read | Expert

Further Reading: Best User Experience Books

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability. Steve Krug returns with a fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

UX Strategy: How to Devise Innovative Digital Products that People Want. User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

The User’s Journey: Storymapping Products That People Love. Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play. In this essential text, Cliff Kuang and Robert Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change―an underappreciated but essential history that’s pieced together for the first time.

10m read | Expert

Further Learning: Best User Experience Courses

User Experience Research and Design Course by the University of Michigan. Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step.

UI / UX Design Course by the California Institute of Arts. This course brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes.

User Experience Design Essentials – Adobe XD UI UX Design. This course is aimed at people interested in UI/UX Design. We’ll start from the very beginning and work all the way through, step by step. If you already have some UI/UX Design experience but want to get up to speed using Adobe XD then this course is perfect for you too.

Product Design: The Delft Design Approach. This course is an introduction to the Delft Design Approach offering a model and a set of signature methods from Delft to teach you how to get from understanding the user in context to defining a meaningful design challenge and – in the end – deliver a great design! The course challenges you to experience the design process yourself and reflect on your work with the help of students and excellent teaching staff from Delft, and industrial experts.

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