Learning Guide to Social Media, incl. Free Tutorials • Discoverology
22 items | 252m read

Ultimate Learning Guide To Social Media Management

6m read | Introduction
Ultimate Learning Guide To Social Media Management

In today’s time and age, almost everything is accessible over the web. The world has turned into a global village and social media is the eyes and ears of this village. But what exactly is social media? We keep on talking about sites such as Facebook, Instagram and Snapchat but is that it? As a matter of fact, it’s not. To get a clearer picture of what social media really is, we can break it down to understand it better. “Social” means the interaction between people and the sharing of views and opinions. “Media” is an instrument of communication through which you can spread your word on a vast level. Combined, you can understand that it’s a means of communication through which you can interact with anyone in the world at any time you want. This means of communication is through the web where you can both, share and receive information. 

How to classify if a site is social media or not

If you face confusion while figuring out whether a particular site is social media or not, then there are some key features you should look for which a social media site always has. These features are such that they help you share information and also interact with other people. 

A personal user account is one of the things that almost every social media site will have. In this case, you will fill out your entire information and communicate through your original identity so that people can know who you are and where you are from. This user-based interaction helps to find people that you might know of. It is not necessary to always show your identity as you can also have an anonymous existence on social media. This is one of the main things which typically every social media site has. 

Profile pages are another feature most common between social media sites. A profile page is a separate space for people to share their personal views and make their personal brand. You can share your personal details on your profile page as well, such as your profile picture, views and opinions, likes and dislikes and even some reviews. You can share your trip and so much more. So profile pages bring the element of personalization to your social media profiles.

Then comes the news feed. Now, once you have accessed everyone that you wanted to, you are asking them to share their information with you. That information is then shared on your newsfeed in real-time. On your news feed, you get updates about all the people you have added and all the pages you have liked. This is, of course, different With regards to every social media site, but the main idea is the same?

Then we have the life of your social media accounts which are friends, hashtags, followers, groups, and whatnot. Anyone with a personal account can use their account to connect to others. They can also subscribe to different pages such as celebrities and brands to get updates as well. Within the social media account, there are so many ways you can communicate with people. There are likes, stories and even the options of personal calls available. It is important to know that different social media sites will have different sources of communication. 

Personalization is also something that every social media account offers. You can change the settings according to your personal privacy preferences. You can choose the people with whom you want to share your information and also categorize and set pictures and other things according to your preference. 

Any site which notifies your specific information, that site is most definitely on the social media bandwagon as well. Moreover, posting, saving and sharing information are also important elements of social media. If the site allows you to share absolutely any information, regardless of having a user account then it is a social site. This can be anything! A simple text-based message, a picture or even a YouTube video, anything can be shared on a social media site.

Like buttons and comment sections are what make social media “social”. People from any corner of the world can express their thoughts on your opinions or on whatever you have shared. If they do not have much to say, they can simply press the like button and show their admiration. These are the most common ways to interact on social media sites. 

Voting, reviewing and rating systems are also quite common in social media sites, especially now. It is the collective effort of the entire community to review or rate a certain product or service. This can help out other users as well because then they can find out whether something is good or not.

Key Take-Away

Today’s time is amazing for those who have a firm grip on their social media handles. Social media is no longer a way of passing time and posting pictures only, the information shared here can make a difference. So many movements have started through social media and so much awareness has been spread.

So many people speak up about the injustices they have been facing on social media. When they speak up, their voice reaches the entire globe. That is how powerful social media sites are. If used for good purposes, social media can help in making a huge difference. 

Like everything, there are some bad elements social media carries as well but doesn’t everything? It all comes down to the way you use the power you have access to. People can now start entire businesses from scratch just by the help of their social media profiles. It has become a necessity for all businesses to have a running social media account on at least one of the sites. Web presence has become an integral part of everyone’s lives so one should always use it positively.

About This Guide

This social media guide offers the most insightful articles, educational videos, expert insights, specialist tips and best free tutorials about social media from around the internet. The learning guide is split into four levels: introduction, basics, advanced and expert. You can learn at your own pace. Each item shows an estimated reading or watching time, allowing you to easily plan when you want to read or watch each item. Below you’ll find a table of contents that enables you to easily find a specific topic you might be interested in.

6 items | 63m read
8m read | Basics

Beginner's Guide To Social Media

Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. Non-technical web users are now able to easily create content on a rapidly growing number of platforms, including those that are owned (hosted communities, blogs, etc.), rented (social networks or third-party communities), and occupied (commenting, contributing, etc.). Today’s web has shifted from a “one-to-many” to a “many-to-many” method of engagement.

18m read | Basics

Guide To Effective Social Media For Small Business

Why Social Media? Well, your ideal customers live there presently. They don’t just live there, they’re active social media users, and making purchases as they interact on Twitter, Facebook, LinkedIn, Pinterest, and more. You’ve got to reach your ideal customers wherever they are. As you create more awareness through social media, you build interest, which in turn generates sales.

5m read | Basics

Why Social Media Is Important For Business

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.

Here are six reasons why investing in social media is a wise business move.

9m read | Basics

How To Create A Social Media Marketing Strategy

The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success or return on investment (ROI).

Each of your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

This is the S.M.A.R.T. goal framework. It will guide your actions and ensure they lead to real business results.

12m read | Basics

Implementing A Social Media Strategy

Some takeaways:

  • Facebook and YouTube are both prime places for ads, perhaps due in part to their high-earning user bases
  • The majority of Instagram’s users are under the age of 30, signaling the strength of bold, eye-popping content that oozes with personality
  • Women vastly outnumber men on Pinterest, which is noted to boast the highest average order value for social shoppers
  • LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more complicated than what you see on Facebook or Twitter
11m read | Basics

Tips To Get More Social Media Followers

To get followed, you must first be a good follower. Finding and following accounts of real people and businesses who are relevant to your business is a first essential step to building your own following, and is a necessary base to make several of the other tactics listed here effective.

8 items | 72m read
8m read | Advanced

Facebook Best Practices

Looking for simple ways to make your Facebook page succeed? Then you’re in for a treat! Today I want to share with you 13 best practices I’ve seen work time & time again on pages. These best practices will help beginners on Facebook as well as marketing veterans who’ve been around the block a few times!

7m read | Advanced

Instagram Best Practices

Instagram is all about great visuals and content. Scroll through some popular feeds with thousands of likes and views, and you’ll quickly understand why these brands drive engagement. Great images and videos engage. Think about it like a billboard campaign. People are constantly exploring all corners of Instagram, so why not present your brand in the most beautiful way possible?

14m read | Advanced

Twitter Best Practices

A complete, strategically crafted Twitter profile does far more than put a pretty face on your organization’s Twitter account—it can build trust with your audience, improve how your business appears in search results, and give your customers a direct, real-time channel to reach out to you with questions and kudos for your company.

8m read | Advanced

LinkedIn Best Practices

LinkedIn’s platform makes it easy to publish your own articles. But a word of caution: this is not a place to promote your company or sell your products. The most successful content on LinkedIn is educational in nature. Answer common questions that arise in your industry. Address problems and concerns that your audience faces on a regular basis.

11m watch | Advanced

YouTube Best Practices

Before you do anything, open a Brand Account on Google. When you create your YouTube channel using a regular Google account, only one person—the Google Account holder—can log into that channel. By creating your YouTube channel using a Brand Account, multiple authorized Google Accounts can log in simultaneously.

5m read | Advanced

Snapchat Best Practices

Wondering if Snapchat could really work for you? The one question you need to be able to answer positively is this: is my target audience on Snapchat? If it’s not, focus on the other social media platforms. If they are, though, full steam ahead. Simply put: if your target audience contains Millennials, get on Snapchat immediately. 30% of Millennials use Snapchat daily.

10m read | Advanced

Pinterest Best Practices

First, have a clearly branded profile. You have it labeled and organized well, based on your content. If I check out your profile right now, I should know right away exactly what you’re selling or talking about.
Second, create great pins/visuals.
Third, use the right keywords to help your ideal pinner find your content.
Fourth, be consistent in daily pinning. I recommend pinning at least five of your pins per day.

9m read | Advanced

TikTok Best Practices

You might be wondering why the platform is popular:

It is popularized by their beautiful videos and the possibility of any interested individual to get fans. Many users of Tik Tok also report being much into the app due to the many pet videos making them cling to the screen just every other time.

Lastly, the popularity of this app could be credited to the user interface that is relatively easy to use.

7 items | 111m read
9m read | Expert

Social Media KPIs You Need to Track

How many people might see your posts across all of social media? Say you have a Facebook profile 300 people like. Now add your 500 Twitter followers. Same for your other social accounts. Sum it all up- that’s your potential reach. Ready, set, measure.

7m read | Expert

Best Social Media Tools To Manage Ad Optimize Your Social Presence

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

8m read | Expert

B2C Social Media Case Studies

With so many platforms and tactics to choose from, sometimes it’s best to start by looking to other brands for social media marketing inspiration. The following social media strategy examples should give you plenty of inspiration to help you ramp up your social media strategy.

7m read | Expert

B2B Social Media Case Studies

Social media is a mandatory thing for every B2B marketers out there in the industry because it can help increase brand awareness, establish the company, helps you connect with prospects, companies, clients and industry influencers. It is heard everywhere that every successful business needs a robust social media awareness and presence. It has to be engaging and create an impact on social media platforms. Here are some of the stories of social media B2B marketing which has been a great success for the companies.

60m watch | Expert

Gary Vaynerchuk Keynote: The Power Of Social Media Marketing

One of the most tactical talks I had in terms of organic and paid content strategy, why I’m producing 30-50 pieces of content a day, what the next trends will look like in the market, how audio/voice industry is going to dominate and understanding value of organic LinkedIn content. If you’re B2B or B2C this keynote is definitely for you to watch.

10m read | Expert

Further Reading: Best Social Media Books

Social Media Marketing Workbook: How to Use Social Media for Business. The book is based on an analogy – that social media is like a party and that you are the ‘party thrower.’ You need content just as you’d need food and entertainment, you need a promotion strategy just as you’d need invitations, and you need a systematic understanding of each social platform, just as you’d need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you’ll be throwing a ‘party with a purpose,’ using social media marketing to build your brand and ultimately sell more stuff.

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More. The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals – like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in this book.

One Million Followers: How I Built a Massive Social Following in 30 Days. Brendan Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.

#makechichappen: Your 52 Week Social Media Game Plan. The #makechichappen 52 week social media game plan by Melanie Mitro and Katy Ursta of Chic Influencer will help the busy entreprenuer stay organized, craft a niche specific message, and create a comeback audience. The planner will help you simplify your social strategy and clarify your specific marketing message.

10m read | Expert

Further Learning: Best Social Media Courses

Social Media Marketing Course by Northwestern University. This course is designed to achieve two objectives. It gives you social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.

Content Strategy for Professionals. In this course, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.

Social Media Marketing Mastery | Learn Ads on 10+ Platforms. In this course, you will learn Social Media Marketing from beginner level to advanced. You will be able to optimize your ads for increased conversions and engagement, while decreasing costs and PPC/CPM/CPL/CPA. You will be able to create and make use of EVERY type of SMM ad and social media platforms online marketing strategy we use for our clients! You will be able to grow your page likes, account following, and post engagement.

Social Media Marketing – Complete Certificate Course. This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

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