Ultimate Guide To Learning SEO | Free Online Course • Discoverology
24 items | 442m read

Ultimate Guide To Learning SEO

6m read | Introduction
Ultimate Guide To Learning SEO

Search Engine Optimization (SEO) is the operation of expanding the number of website visitors through a non-paid and natural procedure. SEO not only helps in increasing the traffic to your website, but it also lays a platform for your business to build its empire on.

Most businesses, regardless of their type, have been using SEO for quite some time now. This is done to increase the number of visitors to a particular website, through organic means. Good SEO guarantees that your website is shown up high on all major search engines. Investing in SEO is just like strengthening the roots of a tree. Stronger the roots, stronger will be the tree and it will be able to withstand rough times with ease. 

History of SEO

While following the historical backdrop of SEO enhancement, it had all the ingredients of being youthful and millennial. SEO came into existence around 1991; thus, it’s a relatively new concept. Most people use SEO daily for their businesses but few of them are familiar with its history. However, SEO gained much recognition in 2005 when Google united with Yahoo and MSN to limit the extent of malicious connections and remarks on sites. At that point, in June, Google launched a customized search engine, which utilized somebody’s search history to make results progressively pertinent.

Search Engines turn out to be of the utmost importance when a business is looking for a targeted audience. Google has a record of your search history. Whenever you search the web for a particular piece of information, you see multiple results. These results are ranked based on SEO. Based on your location and your search history, you are provided with precise and best information based on your target market. If you have a strong SEO team in place, they can ensure you come up on top of most search results in your area and your particular field. 

SEO is a core element of your business

SEO is a powerful tool to drive the targeted audience towards your product. In today’s competitive market, it is arduous for any business to generate bulk revenue if it is not promoted appropriately. During the old times, when social media did not have the controlling power it has today, SEO had a less effective impact. But for a decade or so, SEO has become a core factor that helps in sustaining any venture in this neck to neck competitive market.

SEO is considered as an art. It might look strenuous but once you learn this skill, it becomes a handy tool for your business. All you need to too is to polish this tool over time and you will be all set to go. If you are looking to outsource your SEO, it is highly recommended to go with someone credible in what they do. At times, people scam their clients with “Black Hat SEO”. 

Black and White Hat SEO

Black Hat SEO is considered a strategy that tries to ‘trick” the search engine. Black Hat SEO can produce the desired results for you but there’s a high level of risk involved with it. The risk is linked to unethical means that this SEO technique uses to generate traffic. Once caught, your website could be penalized for this and, maybe banned, in the worst-case scenario. 

Companies using White Hat SEO technique would be best for you. White Hat SEO involves professional functions to gather potential and valuable visitors to the website. However, like any other field, SEO has some principles, which the users should abide by. The main thing to be noted, while discussing a great service, is that it isn’t something that can be accomplished in detachment to one division. It needs to be a core element of the company’s operations as a whole. 

There are numerous reasons to explain why this works so well. On the off chance that the whole organization is based on the ideas referenced over, your organization’s groups will continually search for better approaches to improve their administration benchmarks and keep up a glad association with their clients. 

You should always respect your client. It isn’t about the organization or an individual. It is about respecting your client as an individual. You are the face of your company. Whatever you say, your company says.

Correspondence is a significant factor also. There are three layers of correspondence that need to be addressed all together for the client care to up to standard. The main layer is between the division heads and higher-ups with the help group, the second between the group itself and the third is between the group and those they are accommodating. Each individual engaged with this correspondence circle should be addressed inside the whole group. As we examined before, great client care doesn’t work if the help group is secluded, it possibly works if the whole organization cooperates in light of similar standards. It is vital to keep clients particularly tuned in even after their issues have been arranged.

Be committed

Reaching the top requires patience and lots and lots of hard work. The most significant principle is ‘commitment’. This is something that your SEO team needs to have in abundance. It so happens at times that you are trying hard to rank your service for a particular keyword but the results point elsewhere. This is where a strong head and a committed mind will bear fruits. 

Say NO to plagiarism

While handling SEO, make sure you are avoiding plagiarized content; authentic and genuine content is key to success. Plagiarism is like a pack of termites, which reside in your home but damage it from the inside. By the time you realize what they are up to, the whole structure of your house has been compromised. Plagiarised content does the same to your website and, on a broader scale, to your business. 

Avoid hidden texts and secret links as it will not be appreciated by the visitor. Be clean, do your job honestly and then wait for the magic to happen.

About This Guide

This SEO guide offers the most insightful articles, educational videos, expert insights, specialist tips and best free tutorials about SEO from around the internet. The learning guide is split into four levels: introduction, basics, advanced and expert. You can learn at your own pace. Each item shows an estimated reading or watching time, allowing you to easily plan when you want to read or watch each item. Below you’ll find a table of contents that enables you to easily find a specific topic you might be interested in.

10 items | 173m read
10m read | Basics

What Is SEO And Why Is It Important?

Search engines are answer machines. They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query. Search engines do all of this by discovering and cataloguing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.”

40m read | Basics

SEO Guide For Beginners

Simply said, SEO is about running the right website for the right people. It isn’t only about a perfect structure or technical background of the website. Your website has to be filled with quality and well-optimized content tailored to the needs of your audience. And of course, it has to be good enough to be linked from other websites.

19m watch | Basics

A Basic Search Engine Optimization Tutorial for Higher Google Rankings

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the 101 into the world of search engine optimization.

14m read | Basics

How Do Search Engines Work

Search engines work by taking a list of known URLs, which then go to the scheduler. The scheduler decides when to crawl each URL. Crawled pages then go to the parser where vital information is extracted and indexed. Parsed links go to the scheduler, which prioritizes their crawling and re-crawling.

10m read | Basics

How SEO Keyword Research Should Be Done

What you want to rank for and what your audience actually wants are often two wildly different things. Focusing on your audience and then using keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords.

20m read | Basics

SEO Keyword Research Tips To Improve Your Rankings

Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?

18m read | Basics

The Best Keyword Research Tools

This is a list of the 15 best keyword research tools. These amazing tools have helped my organic traffic grow by 34.1% over the last 6 months. And in this guide, I’ll reveal the world’s best keyword tools and help you choose the best one for you.

16m read | Basics

Everything You Need to Know About On-Page SEO

On-Page SEO takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results. As Google becomes more sophisticated, one of the major factors influencing on-page optimization is relevance. How relevant is your page to the query? That’s how you have to think when you’re developing the page.

9m read | Basics

On-Page SEO Best Practices: Anatomy Of A Perfectly Optimized Page

When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime. If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic. It’s a simple checklist that will bring in more search engine traffic from every piece of content that you publish:

17m read | Basics

Beginner's Guide To Technical SEO

Now that you’ve crafted valuable content on the foundation of solid keyword research, it’s important to make sure it’s not only readable by humans, but by search engines too! You don’t need to have a deep technical understanding of these concepts, but it is important to grasp what these technical assets do so that you can speak intelligently about them with developers.

6 items | 80m read
18m read | Advanced

Understanding Off-Page SEO

Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users. Otherwise, why would people waste time linking to it? People only cite, reference and share content they like.

18m read | Advanced

Link Building & Establishing Authority

To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. Google has confirmed that links and quality content are two of the three most important ranking factors for SEO.

10m read | Advanced

How To Build A Content Marketing Strategy

Create buyer personas down to approximate age, job function, industry, location if applicable, etc., and use those details to zero in on your most viable prospects. Content marketing, after all, is about building trust and credibility for your brand. You’ll never succeed if your audience finds your content unrelatable or disingenuous.

8m read | Advanced

Essential Content Marketing Best Practices

Creating a content marketing strategy helps in several ways: it saves you time and money, keeps you more organized, but most importantly, it allows you to be more strategic about your content so that you can constantly grow and improve. The absolute most important step is setting your objectives. What exactly do you want to achieve with your content?

20m read | Advanced

Efficient Link Building Strategies

If you’re working on a link building strategy, you have to understand that you can’t create incoming links instantly. It’s a gradual process. The pages where you build links – specifically the quality and authority of those pages – play a key role in determining how high you’ll rank in search engine results. In this blog post, I’ll show you 13 foolproof link building strategies that you can put to work today.

6m read | Advanced

Video SEO Best Practices

Video is one of, if not the most, influential communication mediums today. Platforms like YouTube, as well as smartphone and technology advancements, have made it easier and more affordable for people to create video content. Understanding a few best practices, though, is fundamental in order to make your strategy a success.

7 items | 183m read
12m read | Expert

Measuring & Tracking SEO Success

While it’s common to have multiple goals (both macro and micro), establishing one specific primary end goal is essential. The only way to know what a website’s primary end goal should be is to have a strong understanding of the website’s goals and/or client needs.

87m read | Expert

The Most Important SEO Trends For 2020 And Beyond

This is the ultimate guide to SEO in 2020. I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this new guide.

15m read | Expert

Best SEO Tools To Improve Your Rankings

If you are a small or medium-sized enterprise, then paying thousands of dollars each month is out of the question. Instead, you can leverage plenty of SEO tools that can help you get started at little cost. Here, in this post, I’ll go over the 20 best SEO tools perfect for anyone looking to raise their SEO game.

42m read | Expert

The Website Migration Guide: SEO Strategy, Process & Checklist

A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically changes to the site’s location, platform, structure, content, design, or UX. Google’s documentation on-site migrations doesn’t cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss.

7m read | Expert

SEO Case Studies And What Made Them Successful

SEO case studies are a great way to learn more about how to do search engine optimization. Instead of studying the theory and applying it to your own site in the hopes of achieving results, you can instead see what someone else did and got out of it. In the following, you will find the key findings of the best SEO case studies out there.

10m read | Expert

Further Reading: Best SEO Books

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’

SEO 2020: Learn Search Engine Optimization With Smart Internet Marketing Strategies. No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO.

3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google. Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

The Art of SEO: Mastering Search Engine Optimization. Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced.

10m read | Expert

Further Learning: Best SEO Courses

Search Engine Optimization (SEO) Course by the University of California. This course will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

Advanced Search Engine Optimization Strategies. This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines.

SEO 2020: Complete SEO Training + SEO for WordPress Websites. This course, SEO 2020 Training: The Complete SEO Course for WordPress Websites is all about 40 SEO (Search Engine Optimization) factors on how to reach top spot on Google search with Search Engine Optimization.

SEO Training: Get Free Traffic to Your Website With SEO. Take this SEO Training Course to follow a proven step by step guide to rank #1 in Google. Everything is explained in plain English and all tools recommended are free.

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