Kudos, Leaderboards, QOMs: How Fitness App Strava Became A Religion • Discoverology

Kudos, Leaderboards, QOMs: How Fitness App Strava Became A Religion

Strava is a fitness and sports tracking platform that launched in 2009 and bills itself the “number one app for runners and cyclists”. The app offers community, training data and motivation to millions of athletes. Even runners who dislike tech can’t bear to be without it.

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