Inside The Failure Of Google+, A Very Expensive Attempt To Unseat Facebook
Create a social network or risk everything. That was the original pitch for Google’s Facebook rival, Google+, a refrain hammered over and over by the social network’s chief architect, Vic Gundotra, in meetings with the company’s top brass.

McLaren Thinks Synthetic Fuel Could Save The Engine As We Know It
McLaren plans to produce a development car that runs on synthetic fuel to showcase the technology’s potential. The company says the fuel would require minimal tweaks to today’s internal combustion engine, and it’d still be much better for the environment from a CO2 standpoint.

Saudi Arabia: What Happens When The Oil Stops
Mohammed bin Salman is about to find out what happens when the world does not need his oil. In the past, the standard response to that hypothesis was condescending looks. Not any more. The prospect of Saudi becoming a debtor nation is real.

Offices Can Be Hell For People Whose Brains Work Differently
Work spaces today come with strong smells, harsh light, lots of chatter, and constant messages on email or Slack. For neurodivergent people, this can be a big ask.

The Long-Forgotten Flight That Sent Boeing Off Course
It was May 2001. And Boeing’s leaders, CEO Phil Condit and President Harry Stonecipher, had decided it was time to put some distance between themselves and the people actually making the company’s planes. How much distance? This flight—a PR stunt to end the two-month contest for Boeing’s new headquarters—would reveal the answer.

Rebekah Neumann’s Search For Enlightenment Fueled WeWork’s Collapse
WeWork’s bailout by its largest investor, SoftBank, may permanently obscure the ugliest details behind its demise. But if the epidemic of self-delusion surrounding WeWork’s potential can be traced to anyone, it is Rebekah, the girlfriend of WeWork’s founder Adam Neumann.

How Instagram Killed The It Girl
In a world of constant self-surveillance and curation, we may never see the Parises, the Nicoles, the Taras in the way we once did. The It Girl exists within the moral grey areas of life, but with the existence of social media, such grey areas no longer exist for her to live in – everything is now black and white, good or bad.

The Economics Of Cruise Ships
For decades, cruise companies have gone to great lengths to bypass US employment laws, hiring foreign workers for less than $2/hour. They’ve sheltered themselves as foreign entities while simultaneously benefitting from US taxpayer-funded agencies and resources.

The Violent Eviction That Transformed San Francisco
In 1968, a group of predominantly Filipino elders in San Francisco launched a battle to protect their home from eviction. Their fight for their neighborhood would evolve into a nearly decade-long protest with thousands of supporters and become a symbol of the campaign for affordable housing for decades to come.

The Oddly Autocratic Roots Of Pad Thai
In rice-centric Thailand, then known as Siam, the dish seemed more Chinese. But Thailand’s prime minister, who first rose to power as part of a military coup against the longtime monarchy, had spoken. As part of his strident nationalism, he wanted all Thais to eat pad Thai.

How The “IKEA Effect” Explains Today’s Startups
Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.

What Happened To MoviePass?
MoviePass tried to change the moviegoing experience altogether, with a simple idea. For a monthly fee, subscribers could go to the cinema once a day, every day. Ironically, too many subscribers would eventually be a bad thing. MoviePass went from being a hit to entirely collapsing, in just 3 days. How?

The Rise Of Nintendo
Nintendo hasn’t always made video games. It was founded over a century ago and at one point sold ramen noodles and operated a taxi service. Today, Nintendo is part of a crowded video game market, up against companies like Sony, Microsoft, Apple and Google. When Nintendo first got into the home console business in the 80s, it dominated.

Inside Wisconsin’s Disastrous $4.5 Billion Deal With Foxconn
A huge tax break was supposed to create a manufacturing paradise, but interviews with 49 people familiar with the project depict a chaotic operation unlikely to ever employ 13,000 workers.

The “New” Trend Of 8D Audio Explained; What Is It And How Is It Achieved?
The reality is that there’s no new technology but a technique that allows hearing sounds as if you were in the middle of it. That feeling of music that runs through your head, thanks to the use of headphones, is the result of equalization techniques, panning and effects combined together.

The Oldest Tattooing Family In The World
Wasim Razzouk is a tattoo artist in Jerusalem’s Old City. Ink runs deep in his family. The Razzouks have been tattooing visitors to the Holy Land for 500 years (and in Egypt for 200 years before that). Christian pilgrims flock to Razzouk Tattoo to get a cross tattoo based on one of the designs on wooden stamps that have been in the Razzouk family for generations.

The Steve Jobs Nobody Knew
How an insecure, acid-dropping hippie kid reinvented himself as a technological visionary – and changed the world. He rewrote the rules of business, combining Sixties idealism with greed-is-good capitalism. He never did anything first, but he did it best.

The Truth About Andy Rubin And Google’s Existential Crisis
20,000 former colleagues staged a walkout against Andy Rubin and other alleged sexual predation among senior management – Why did the man who won Google the smartphone wars get paid $90 million to leave?

WeWalk Smart Cane Helps Blind People Navigate
The WeWalk stick has an ultrasonic sensor that detects obstacles above chest level and uses vibrations to warn the user. It can be paired with a smartphone to help navigation and is integrated with a voice assistant and Google Maps. Connecting the stick to the Internet of Things and smart city solutions makes it user-friendly.

Elon Musk’s Battery Farm Is An Undeniable Success
More than two years after winning an electricity bet, Elon Musk’s resulting Australian solar and wind farm is an almost total success. The facility powers rural South Australia, whose population density falls between Wyoming and Alaska, the two least dense U.S. states.

Nine Trillion Dollars: Global Trade Hi-Jacked By Criminals
Global Financial Integrity (GFI) analysts have identified a global trade ‘value gap’ of $8.8 trillion between what states declare as the value of trades with other countries – and what their trade partners declare for the same deals.