Inside The Booming Business Of Background Music • Discoverology

Inside The Booming Business Of Background Music

Long Reads, Media

The background music industry – also known as music design, music consultancy or something offered as part of a broader package of “experiential design” or “sensory marketing” – is constantly deciding what we hear as we go about our everyday business. The biggest player in the industry, Mood Media, supplies music to 560,000 locations across the world, from Sainsbury’s to KFC.

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