The Decoy Effect: How You Are Influenced To Choose Without Really Knowing It
The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”. It is also referred to as the “attraction effect” or “asymmetric dominance effect”.
The One-Traffic-Light Town With Some Of The Fastest Internet In The U.S.
Connecting rural America to broadband is a popular talking point on the campaign trail. In one Kentucky community, it’s already a way of life. McKee, an Appalachian town of about twelve hundred tucked into the Pigeon Roost Creek valley, is the seat of Jackson County, one of the poorest counties in the country.
The Truth About Andy Rubin And Google’s Existential Crisis
20,000 former colleagues staged a walkout against Andy Rubin and other alleged sexual predation among senior management – Why did the man who won Google the smartphone wars get paid $90 million to leave?
How Texas Instruments Monopolized Math Class
Some major textbooks feature illustrations of Texas Instruments–series calculators alongside the text, so students can use their Texas Instruments calculator with the lesson plan, emphasizing how deeply interwoven Texas Instruments remains with the educational hegemony.
The Criminalization Of The American Midwife
New York midwife Elizabeth Catlin faces 95 individual felony counts at her upcoming trial. For what? For doing her job. Politics and patriarchy make the work of many credentialed, experienced midwives illegal — to the detriment of women and underserved communities.
The Start-Ups Building ‘Dark Kitchens’ For Uber Eats And Deliveroo
Venture capitalists have all aligned on the best solution: kitchens that only serve delivery customers, known as “cloud”, “ghost” or “dark” kitchens, that use a combination of advanced food preparation, underused real estate and algorithm-driven optimisation to lower overheads and increase output.
Gaming The Lottery Seemed As Good A Retirement Plan As Any
A lottery loophole that would eventually make Jerry and Marge millionaires, spark an investigation by a Boston Globe Spotlight reporter, unleash a statewide political scandal and expose more than a few hypocrisies at the heart of America’s favorite form of legalized gambling.
How Small Farmers Are Fighting To Keep Vermont’s Identity Alive
Not much says “America” more than the small dairy farm, and Vermont has spent decades selling that image. Increasingly, it’s a relic of a bygone era. As of the third quarter of 2019, the Vermont Agency of Agriculture Food and Markets had accounted for only 675 dairy farms in the state.
Panasonic Develops World’s first UHD HDR Virtual Reality Glasses
Panasonic launched a new type of virtual reality headgear with the world’s first HDR-compatible VR eyeglasses. The company’s VR eyeglasses are the first to feature High Dynamic Range (HDR) and are much more compact compared to what is currently on the market from the likes of Oculus and HTC.
The Mysterious Origins Of Mastermind, The Codebreaking Board Game
Invented in 1970, Mastermind would sell 30 million copies before that decade was up, and boast a national championship at the Playboy Club, a fan in Muhammed Ali, official use by the Australian military for training, and 80% ownership amongst the population of Denmark.
Iron Is The New Cholesterol
Oxygen and iron are essential for the production of energy, but may also conspire to destroy the delicate order of our cells. Elevated iron is at the center of a web of disease stretching from cancer to diabetes.
The Quest For Ancestral Riches That May Not Exist
Videos of men riffling through documents are meant to offer proof that thousands of people from a Dominican family, the Rosarios, are the heirs to a multibillion-dollar fortune they believe resides mainly in Credit Suisse’s vaults and those of Banco Santander SA in Spain.
The Rise And Fall Of Pan Am
Pan Am was once the largest international airline in the US. In 1970 alone, it carried 11 million passengers to 86 countries worldwide. But after 60 years of flight, decades of financial turbulence, and a devastating terrorist attack above the skies of Lockerbie, Scotland, Pan Am went bust.
He’s A Liar, A Con Artist And A Snitch. His Testimony Could Soon Send A Man To His Death.
Paul Skalnik has a decadeslong criminal record and may be one of the most prolific jailhouse informants in U.S. history. The state of Florida is planning to execute a man based largely on his word.
Britain’s Secret War With Russia
From the attempted assassination of a double agent in a sleepy English city to the expulsion of scores of Russian diplomats from Western capitals, this fight would grow and morph, drawing in a chemical-weapons attack in Syria and rolling scandals about Russian sports doping.
The Bizarre Intimacy Of Video Chat
I spend my days staring into the faces and homes of my colleagues on my computer. I see what colors they’ve painted their walls, what sort of art they’ve chosen to hang up. I see whether they sit at a desk or on a couch. I watch them watch themselves, see them fix their hair, and straighten their posture.
My Life Under Armed Guard
Since 2006, Italian journalist Roberto Saviano has faced constant threat of death for exposing the secrets of the Naples mafia in his book Gomorrah. Is the price of life under armed guard too much for a writer to pay?
The Unlisted: How People Without An Address Are Stripped Of Their Basic Rights
Without an address, it’s nearly impossible to get a bank account. And without a bank account, you can’t save money, borrow money or receive a state pension. But large parts of the world’s population still live off the map.
The Way We Work Is Killing Us
In the United States, workers work among the longest, most extreme, and most irregular hours; have no guarantee to paid sick days, paid vacation, or paid family leave; and pay more for health insurance, yet are sicker and more stressed out than workers in other advanced economies.
How Utah Keeps The American Dream Alive
Economic mobility to rival Denmark’s, but without big government. Can the rest of the U.S. emulate Utah’s success? We could offer more, and better, help to people who need it. Why not look for more promising scripts than the ones played out across the U.S. today?