In The Race For Cheap Airfare, It’s You vs. The Machine
Travel providers now use artificial intelligence software to re-price their offerings, sometimes dozens of times a day, to maximize revenue. For business and leisure travelers, the result is a variation of the cat-and-mouse game, where travel companies are almost always the cat.
Cryptoqueen: How This Woman Scammed The World, Then Vanished
Ruja Ignatova called herself the Cryptoqueen. She told people she had invented a cryptocurrency to rival Bitcoin, and persuaded them to invest billions. Then, two years ago, she disappeared. Jamie Bartlett spent months investigating how she did it and trying to figure out where she’s hiding.
How Offshore Oil Rigs Work
Offshore oil rigs are inherently a higher-cost, higher-risk method of oil extraction, but the oceans are, of course, home to a huge proportion of the world’s oil reserves so, if there are no more low-cost oilfields on land, that’s where the companies go.
The Lie That Helped Build Nintendo
In 1981, a young Swede called Owe Bergsten strolled through Singapore to pass the time before his flight home. Passing a camera shop, he spotted a two-button LCD game called ‘Fire RC-04’ in the window. The story of a man, a lie, a video game handheld, and a business empire.
When Artists, Engineers, And Pepsico Collaborated, Then Clashed At The 1970 World’s Fair
A year and a half in the making, the Pepsi Pavilion drew eager crowds and elicited effusive reviews. Just a month after the opening, the partnership with Experiments in Art and Technology—E.A.T.—collapsed amidst a flurry of recriminating letters and legal threats.
Craft Beer Has A Diversity Problem
Dom Cook discovered craft beer by accident. A Bronx father searching for inspiration after the death of his infant son, he picked up The Search for God and Guinness, his eye drawn to “Search for God.” In 2017 Cook launched Beer Kulture, a lifestyle brand that welcomes black drinkers to the craft community.
The Quick And Ubiquitous Economics Of Bodegas
Whether you’re cruising in for a six-pack, or you live in the big city and depend on your corner store for, well, just about everything, they’ve usually got you covered. But how do they survive selling nothing but inexpensive merchandise?
How Global Trade Runs On U.S. Dollars
Nearly 90% of international transactions in 2019 were in U.S. dollars, giving the U.S. extraordinary power over nearly every entity that imports or exports anything anywhere. Here’s how the global economy runs on the U.S. dollar — and why some countries are trying to chip away at its dominance.
The Price Of Plenty: How Beef Changed America
Exploitation and predatory pricing drove the transformation of the US beef industry – and created the model for modern agribusiness. The industrial slaughterhouse was a triumph of human ingenuity as well as a site of brutal labor exploitation.
The 30 Year-Old Airline That’s Never Flown
Back in 1989, a guy by the name of Igor Dmitrovsky filed the paperwork to incorporate a small little business in the state of New York. This company would enter the metal cylinder organism transport business under the name Baltia Airlines. The airline was to fly from New York, US to St Petersburg, USSR.
Ari Emanuel, WME, And The Great Hollywood IPO That Wasn’t
The entertainment industry’s reigning super-agent planned to put his firm—and the very power structure of Hollywood—on the line with an audacious, now scuttled public offering. With that future on hold and the likes of Netflix and Disney commanding more ground by the day, what’s an ambitious modern macher to do?
Playtronica Turns Your Body Into An Instrument
The world we live in is afraid of touch and interaction, so Playtronica decided to highlight it – turn human skin into a musical instrument. Now you can experience the future of human touch and do it with style.
How TripAdvisor Changed Travel
The world’s biggest travel site has turned the industry upside down – but now it is struggling to deal with the same kinds of problems that are vexing other tech giants like Facebook, Google and Twitter. The future of TripAdvisor and similar enterprises seems less certain than it once did.
What Happened When Tulsa Paid People To Work Remotely
Traditionally, cities looking to spur their economies may offer incentives to attract businesses. Tulsa is testing out a new premise: Pay people instead. The first class of hand-picked remote workers moved to Tulsa in exchange for $10,000 and a built-in community. The city might just be luring them to stay.
The Epic Rise And Hard Fall Of New York’s Taxi King
The man known as the Taxi King arrived at his 2014 holiday party in a $384,000 Ferrari, wearing a custom Italian suit. Five years later, that man, Evgeny A. Freidman, stood in a mostly empty courtroom in Albany, N.Y., as a judge sentenced him to probation for tax fraud.
How Shenzhen Is Fueling Ethiopia’s Burgeoning Startup Scene
As Shenzhen companies look to Africa for new consumer markets, African entrepreneurs are turning to Shenzhen for manufacturing partners to turn their ideas into reality. How the movers and shakers in Ethiopia’s burgeoning tech startup scene are tapping into the open source manufacturing ecosystem of China’s most entrepreneurial city.
The Bizarre Intimacy Of Video Chat
I spend my days staring into the faces and homes of my colleagues on my computer. I see what colors they’ve painted their walls, what sort of art they’ve chosen to hang up. I see whether they sit at a desk or on a couch. I watch them watch themselves, see them fix their hair, and straighten their posture.
How Artificial Intelligence Will Change Architecture
Artificial Intelligence remains a Pandora’s Box of possibilities, with the potential to enhance the safety, efficiency, and sustainability of cities, or destroy the potential for humans to work, interact, and live a private life.
You’re Tracked Everywhere You Go Online. Use This Guide to Fight Back.
I recently did an online privacy checkup: Google was sharing my creditworthiness with third parties. If you would like Hearst, the publishing giant, to stop sharing your physical mailing address with third parties, you have to mail a physical letter with your request to the company’s lawyers.
How Lego Became The Apple Of Toys
In the last 10 years, Lego has grown into nothing less than the Apple of toys: a profit-generating, design-driven miracle built around premium, intuitive, highly covetable hardware that fans can’t get enough of. An exclusive look inside the company’s top-secret Future Lab.
The Twitter Electorate Isn’t The Real Electorate
For anyone interested in politics, Twitter is the closest thing to a global community center, or a small-ads section—the virtual room where it happens. All of this gives the social network outsize power to shape the political conversation. However, social media is distorting our sense of mainstream opinion.