IKEA Let Customers Pay With Their Time Instead Of Currency • Discoverology

IKEA Let Customers Pay With Their Time Instead Of Currency

adage.com
3m read

For the opening of the Swedish retailer’s new outpost in Jebel Ali, a large commercial port located on the harbor of Dubai, the brand wanted to encourage shoppers to journey to the new store by allowing them to use the time it took for them to get there as currency.

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