IKEA Let Customers Pay With Their Time Instead Of Currency
For the opening of the Swedish retailer’s new outpost in Jebel Ali, a large commercial port located on the harbor of Dubai, the brand wanted to encourage shoppers to journey to the new store by allowing them to use the time it took for them to get there as currency.
How Instagram Killed The It Girl
In a world of constant self-surveillance and curation, we may never see the Parises, the Nicoles, the Taras in the way we once did. The It Girl exists within the moral grey areas of life, but with the existence of social media, such grey areas no longer exist for her to live in – everything is now black and white, good or bad.
Researchers Are Sitting On Tech That Could Transform Trees Into Power Generators
This surrealist idyll isn’t too far-fetched, say a team of researchers. They’ve been working to harvest usable electricity from plants by experimenting with the “triboelectric” effect in tree foliage. The phenomenon occurs when certain materials that rub against each are pried apart.
Goldman Sachs, Patagonia, And The Mysteries Of “Business Casual”
The importance of the Patagonia vest is that it is both an evolution of the business-casual costume and a reversion to the waistcoat of the ancient three-piece suit. “Business casual” is less a style of dress than an enigmatic language of power.
How The Fossil Fuel Industry Is Attempting To Buy The Global Youth Climate Movement
Subjecting themselves to a cohort of skeptical students was an opportunity for oil and gas executives to boost their credibility in an era when many young activists will only engage with them with picket signs. Young activists say they’re seeing more of this “youth-washing” as the global youth climate movement gains momentum.
Can Vertical Farms Reap Their Harvest? It’s Anyone’s Bet.
Food futurists and industry leaders say these high-tech vertical farming operations are the future of agriculture. Indoor-grown produce is available in more than 20 supermarket chains nationwide. But despite massive investment, questions remain about efficiency and costs.
How The Resale Revolution Is Reshaping Fashion
We’re buying more clothes than ever, but it’s not all fast fashion. More than half of 25- to 34-year-olds buy secondhand or vintage clothes, and resale apps such as Depop, Stock X and Vestiaire Collective are tapping into the millennial and generation Z market.
Psychiatry, Racism, And The Birth Of ‘Sesame Street’
How an African-American psychiatrist helped design a groundbreaking television show as a radical therapeutic tool for helping minority preschoolers.
Why Planet Hollywood Went Bankrupt
In the mid 1990’s, two entertainment moguls along with plenty of huge celebrities like Bruce Willis and Arnold Schwarzenegger came together to create a restaurant business unlike any other. But as quick as this idea grew, the sooner everything came crashing down. This is the story of Planet Hollywood.
The Web We Have To Save
In the past, the web was powerful and serious enough to land me in jail. Today it feels like little more than entertainment. The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?
The Everything Town In The Middle Of Nowhere
On any given day, thousands of packages from Walmarts, Targets, and stores around the country travel north along a two-lane road out of Billings, Montana — past the Tumbleweed Saloon, past cows grazing on empty rangeland, past the Busy Bee Cafe and stands of short pines — to the town of Roundup, where they will be unboxed, re-boxed, and sent off to Amazon.
China Is Building An Artificial Sun
China has announced advancing plans for its nuclear fusion device known colloquially as an “artificial sun.” The extremely high temperatures of 360 million degrees Fahrenheit lead to the titular effect: literally, the nucleuses of two or more atoms are fused, and the process generates energy.
We Asked An AI To Write A Column For Us. The Results Were Wild
We’ve been testing weekly short fiction pieces scribed by GPT-2, a text-generating artificial intelligence algorithm originally built by OpenAI. We give the algorithm a sentence from a real article, and the algorithm iteratively generates what it thinks the next word should be.
The Future Of Energy Storage Beyond Lithium-Ion
Over the past decade, prices for solar panels and wind farms have reached all-time lows. However, the price for lithium-ion batteries, the leading energy storage technology, has remained too high. So researchers are exploring other alternatives, including flow batteries, thermal batteries, and gravity-based systems.
Elon Musk, His Rocket, And The Grand Scheme That Tore Apart Boca Chica
SpaceX is dismantling a remote beach community at the southernmost end of Texas, one house at a time. Some residents took its money. Others refuse to leave. Still others are sticking around to see what happens.
The Rise Of Junk Science
Fake publications are corrupting the world of research—and influencing real news. At the most benign level of the junk industry are papers, published in journals with no effective screening process, that are obvious nonsense.
The Boss Who Put Everyone On 70k
In 2015, the boss of a card payments company in Seattle introduced a $70,000 minimum salary for all of his 120 staff – and personally took a pay cut of $1m. Five years later he’s still on the minimum salary, and says the gamble has paid off.
Tapping Into The Power Of Humble Narcissism
The two qualities sound like opposites, but they can go hand in hand. Narcissists believe they’re special and superior; humble leaders know they’re fallible and flawed. Humble narcissists bring the best of both worlds: they have bold visions, but they’re also willing to acknowledge their weaknesses and learn from their mistakes.
Who To Sue When A Robot Loses Your Fortune
The first known case of humans going to court over investment losses triggered by autonomous machines will test the limits of liability. A Hong Kong tycoon is going after the salesman who persuaded him to entrust his fortune to the supercomputer whose trades cost him more than $20 million.
Buying Organic Veggies At The Supermarket Is A Waste Of Money
It has happened to all of us. You’re standing in the produce aisle, just trying to buy some zucchini, when you face the inevitable choice: Organic or regular? Is it worth the extra money? The answer: Probably not.
Behind The Scenes At Rotten Tomatoes
Humans, not algorithms, determine those ubiquitous scores. The Tomatometer is run by a team of “curators” who read just about every known review from a gigantic pool of approved critics, then decide if each is positive or negative. Once a movie has five reviews, it is Tomatometer-eligible.