IKEA Let Customers Pay With Their Time Instead Of Currency
For the opening of the Swedish retailer’s new outpost in Jebel Ali, a large commercial port located on the harbor of Dubai, the brand wanted to encourage shoppers to journey to the new store by allowing them to use the time it took for them to get there as currency.
Amnesty’s Syria Ads Prove Humankind Can Be Worse Than Natural Disasters
Amnesty International is known for its provocative ads for human rights. In its campaign for the freedom and democracy of Syria, war zones where housing and huge blocks of land are destroyed have been depicted in ads.
The Secret Of Scooby-doo’s Enduring Appeal
Why has Scooby-Doo—described by the New York Times film critic A. O. Scott in 2002 as “one of the cheapest, least original products of modern American juvenile culture”—outlasted not only such Hanna-Barbera brethren as The Flintstones and Yogi Bear, but also pretty much everything else on television?
Why Bigger Planes Mean Cramped Quarters
The current Boeing 737s, the world’s most flown craft, are all longer than the original by up to 45 feet. And yet, on the inside, we’re getting squeezed. That’s because more space doesn’t equal more space in Airline World. It equals more seats—and typically less room per person.
The True History Behind ‘The Plot Against America’
Philip Roth’s classic novel, newly adapted by HBO, envisions a world in which Charles Lindbergh wins the 1940 presidential election. Roth’s account of a celebrity-turned-politician winning the presidency on a platform of fearmongering and “othering” proved more prophetic than he could have predicted.
Inside X, Google’s Top-Secret Moonshot Factory
Within Alphabet, Google’s parent company, it is grouped alongside Deepmind in “Other Bets”, although in that metaphor, X is more like the gambler. Its stated aim is to pursue what it calls “moonshots” – to try to solve humanity’s great problems by inventing radical new technologies.
How We Can Cool Our Cities
With intensive development in urban areas and the impacts of global warming becoming ever more apparent, numerous cities around the world are now taking steps to reduce their temperatures and develop a more sustainable urban environment. Here are 3 innovative ways to bring temperatures down.
Once Hailed As Unhackable, Blockchains Are Now Getting Hacked
More and more security holes are appearing in cryptocurrency and smart contract platforms, and some are fundamental to the way they were built.
Printing’s Not Dead: The $35 Billion Fight Over Ink Cartridges
HP’s printer supplies business garnered $12.9 billion in sales last year, and the printer division overall represented 63% of the company’s profits. Here in the year 2020, proprietary ink cartridges remain important enough to spark a fight worth at least $35 billion.
Online Streaming: Television’s Looming Car Crash
As the distribution model for entertainment is remade, a revolutionary ardour has seized the industry: the choice is to win the streaming battle against the likes of Netflix, or face commercial oblivion. The immediate result has been clear: more television than ever before. There were 496 scripted TV shows made in the US last year, more than double the 216 series released in 2010.
How Netflix Turned Bill Clinton’s Impeachment Into A Growth Hack
The reason we might all be using Netflix today could have a lot to do with a marketing stunt involving the grand jury testimony that got Bill Clinton impeached. Netflix’s wild bet on political scandal succeeded in almost every single way a story like this possibly could.
How Our Home Delivery Habit Reshaped The World
The great trick of online retail has been to get us to do more shopping while thinking less about it – thinking less, in particular, about how our purchases reach our homes. This divorce of a product from its voyage to us is perhaps the thing that Amazon has sold us most successfully.
Why Can’t We Agree On What’s True Any More?
It’s not about foreign trolls, filter bubbles or fake news. If there is one thing on which virtually everyone is agreed, it is that the news and information we receive is biased. Technology encourages us to believe we can all have first-hand access to the ‘real’ facts – and now we can’t stop fighting about it.
How ‘1917’ Was Filmed To Look Like One Shot
“1917” stars George MacKay, Dean-Charles Chapman, Colin Firth, and Benedict Cumberbatch and was filmed to look like one continuous shot. Cinematographer Roger Deakins explains how he and director Sam Mendes did it, from digging up a mile of trenches to attaching cameras to cranes and drones.
The Rise Of Shopify, $68 Billion In Size. How Did It Get So Big?
Shopify is the leading E-commerce platform in the United States with 23% market share and has become the second-largest platform in terms of total merchandise volume, surpassing eBay in September 2019 and just behind Amazon. The company’s stock is up more than 20 times its IPO price.
Nothing Does It Like 7up: The Rise Of The Lemon-lime Soda
The soft drink we now know as 7UP was invented and made its way onto the soft drink market in 1929. Created by Charles Leiper Grigg, the drink was called Bib-label Lithiated Lemon-lime Soda before Grigg eventually changed the name to 7UP. This was probably because the drink had seven ingredients.
Can Vertical Farms Reap Their Harvest? It’s Anyone’s Bet.
Food futurists and industry leaders say these high-tech vertical farming operations are the future of agriculture. Indoor-grown produce is available in more than 20 supermarket chains nationwide. But despite massive investment, questions remain about efficiency and costs.
How To Find New Music You’ll Actually Like
Some people can dig up great music like magic, or have friends inside the industry who keep them updated. Others are perfectly content with their weekly Spotify Discover playlist. But if you need more ways to find music, here are some ideas.
MIT’s Color-Changing Ink Lets You Jazz Up Your Art, Clothes, Car Every Day
If you’ve ever purchased two articles of the same clothing because you couldn’t decide on a color, here’s a game-changer: color-changing ink. Massachusetts Institute of Technology (MIT) has developed a “reprogrammable ink” that lets you change the color of objects whenever you wish by exposing them to light of various wavelengths.
McMillions: How A McDonald’s Employee Helped Take Down a $24 Million Crime Ring
For years, the beloved McDonald’s Monopoly game was rigged by a motley crew of mobsters, ex-cops, and one Mormon church leader. The Rhode Island “McSting” was the catapult for a much larger undertaking to bust the restaurant industry’s most notorious criminal ring.
Why A Struggling Rust Belt City Pinned Its Revival On A Self-chilling Beverage Can
Welcome to Youngstown, Ohio, home of Chill-Can, the self-chilling beverage container you’ve probably never heard of. Officials have gambled millions of dollars and demolished a neighborhood for the product. Not one job has been created yet.