If Everyone Hates Spirit Airlines, How Is It Making So Much Money?
Spirit borrowed the unbundling model from Ryanair and AirAsia. Instead of thinking of a flight as a means of getting from point A to point B plus a certain set of extras and amenities built into the ticket price, an unbundled fare promised nothing more than the get-you-from-A-to-B part. Everything else would cost extra.

Living In Switzerland Ruined Me For America And Its Lousy Work Culture
Long commute, full-time, no benefits. No way, I thought. Who would want to do that? And then it hit me: Either I had become a completely privileged jerk or my own country was not as amazing as I had once thought it to be. This wasn’t an unusually bad offer: It was just American Reality.

How Our Home Delivery Habit Reshaped The World
The great trick of online retail has been to get us to do more shopping while thinking less about it – thinking less, in particular, about how our purchases reach our homes. This divorce of a product from its voyage to us is perhaps the thing that Amazon has sold us most successfully.

How Ring Went From ‘Shark Tank’ Reject To America’s Scariest Surveillance Company
Amazon’s Ring started from humble roots as a smart doorbell company called “DoorBot.” Now it’s surveilling the suburbs and partnering with police. Although there’s no credible evidence that Ring actually deters or reduces crime, claiming that its products achieve these things is essential to its marketing model.

The Lockdown Has Exposed The Fatal Flaw In Deliveroo’s Business
It wasn’t coronavirus that hobbled Deliveroo: it was its small margins and the crippling costs of competing both in its home market and abroad. In the UK, there are three big players in the market, in the US there are half a dozen, in Europe there are over 20.

‘Canada’s Warren Buffett’ Drives His Own Pickup Truck
Jim Pattison roars through rural Saskatchewan in his silver pickup truck, barreling down the prairie road that runs arrow-straight to the horizon. Tossed into the back seat is a sleeping bag and crimson pillow—the unlikely berth for Canada’s self-made billionaire when he can’t find a motel.

How Vacation Became Just Another Thing We’re Working On
Something’s up with retreats. Isn’t this supposed to be the age of burnout? Don’t people deny themselves vacation days and spend all their leisure time working on their side-hustles? How are retreats so popular when regular, no-frills relaxation is elusive for so many people? Maybe retreats are the future of vacations.

The Great American Tax Haven: Why The Super-Rich Love South Dakota
Last year billionaire Sun Hongbin quietly transferred $4.5bn worth of shares in his Chinese real estate firm to a company on a street corner in Sioux Falls, South Dakota. Thanks to its relish for deregulation, the state is fast becoming the most profitable place for the mega-wealthy to park their billions.

The Cab Ride That Nearly Killed Me Changed How I Think About Ride-Hailing Apps
Were ride-hailing companies doing enough to protect passengers from negligent drivers? Maybe Grab’s growth and its perceived triumph over Uber the day before my accident had come at a cost. Was it possible that, for all the convenience ride-hailing services offered, they were making cities less safe?

How To Elevate Your Presence In A Virtual Meeting
Elevating both your point and your presence in a Zoom, Skype, or similar virtual meeting, requires not only engaging in video conference-friendly tactics but also disabusing yourself of potentially detrimental misconceptions about the medium.

What Google Learned From Its Quest To Build The Perfect Team
Our data-saturated age enables us to examine our work habits and office quirks with a scrutiny that our cubicle-bound forebears could only dream of. New research reveals surprising truths about why some work groups thrive and others falter.

‘The Countryside Is Where The Radical Changes Are’: Rem Koolhaas Goes Rural
“There has been no architecture of a similar vigour in the last 100 years. It is based strictly on codes, algorithms, technologies, engineering and performance, not intention. Its boredom is hypnotic, its banality breathtaking.” For Koolhaas, the Tahoe Reno Industrial Center embodies a new kind of sublime.

Big Tech Takes Aim At The Low-Profit Retail-Banking Industry
After years of timidity Big Tech, with its billions of users and gigantic war chest, at last appears serious about crashing the fintech party. Amazon and Apple introduced a credit card. Facebook announced a new payments system and Google said it would start offering current (checking) accounts in America.

The Lie That Helped Build Nintendo
In 1981, a young Swede called Owe Bergsten strolled through Singapore to pass the time before his flight home. Passing a camera shop, he spotted a two-button LCD game called ‘Fire RC-04’ in the window. The story of a man, a lie, a video game handheld, and a business empire.

How The Fossil Fuel Industry Is Attempting To Buy The Global Youth Climate Movement
Subjecting themselves to a cohort of skeptical students was an opportunity for oil and gas executives to boost their credibility in an era when many young activists will only engage with them with picket signs. Young activists say they’re seeing more of this “youth-washing” as the global youth climate movement gains momentum.

The Rise And Fall Of Pan Am
Pan Am was once the largest international airline in the US. In 1970 alone, it carried 11 million passengers to 86 countries worldwide. But after 60 years of flight, decades of financial turbulence, and a devastating terrorist attack above the skies of Lockerbie, Scotland, Pan Am went bust.

The Dark Secrets Lurking Inside Your Outdoor Gear
Allegations of abuse have surfaced at Bangladeshi and Malaysian factories whose multinational owner manufactures for some of the most popular outdoor brands we love. Here’s why that should surprise no one.

The Rise Of Nintendo
Nintendo hasn’t always made video games. It was founded over a century ago and at one point sold ramen noodles and operated a taxi service. Today, Nintendo is part of a crowded video game market, up against companies like Sony, Microsoft, Apple and Google. When Nintendo first got into the home console business in the 80s, it dominated.

How Much McDonald’s Franchise Owners Really Make Per Year
The food at McDonald’s has always sold like hotcakes but once the restaurant started franchising, the world began eating up the brand. But being a franchise owner isn’t as easy, or profitable, as you might think. Buying into a McDonald’s franchise is expensive, between $1 million and $2.2 million.

The Inevitable Decade Of Marvel
On July 21, 2019, ‘Avengers: Endgame’ became the highest-grossing film ever, on its way to adding nearly $2.8 billion to the Marvel Cinematic Universe’s $22.5 billion global box office total. The 2010s were defined by this superhero takeover—though the plans for it were laid even before the decade began.

Setting A Maximum Wage For CEOs Would Be Good For Everyone
A limit would help to slow the growth of economic inequality and prevent reckless risk-taking by CEOs who otherwise might feel motivated to try to drive up the stock price of their company and therefore their bonus.