How Vacation Became Just Another Thing We’re Working On
Something’s up with retreats. Isn’t this supposed to be the age of burnout? Don’t people deny themselves vacation days and spend all their leisure time working on their side-hustles? How are retreats so popular when regular, no-frills relaxation is elusive for so many people? Maybe retreats are the future of vacations.
The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
The True Story Of The White Island Eruption
In December 2019, around 100 tourists set out for New Zealand’s Whakaari/White Island, where an active volcano has attracted hundreds of thousands of vacationers since the early 1990s. Then the volcano exploded. What happened next reveals troubling questions about the risks we’re willing to take when lives hang in the balance.
How Would Anyone Benefit From Sending Unsolicited Amazon Packages To Random Addresses?
First came a cell phone case that no one had ordered and that didn’t match a phone in the house. The next week brought unusual kitchen supplies. Then a mass of assorted holiday-themed items. All of these deliveries were from Amazon.
The Decoy Effect: How You Are Influenced To Choose Without Really Knowing It
The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”. It is also referred to as the “attraction effect” or “asymmetric dominance effect”.
The Empty Houses That Foreign Aid Built
After the devastation of the 2004 tsunami, aid agencies promised to rebuild Indonesia “better.” Fifteen years later, their failures are all too obvious. The disaster hit Aceh the hardest. The evacuation buildings are unmistakably the shiniest features of the city’s newly built landscape.
Hot Second, The Proto-Flagship For Our Virtual Fashion Futures
On entering the “store” visitors stepped into booths equipped with “magic mirrors,” allowing them to virtually slip into something more (and sometimes less) comfortable: one of four looks rendered by digital fashion pioneers and in some instances their brand partners.
How The Resale Revolution Is Reshaping Fashion
We’re buying more clothes than ever, but it’s not all fast fashion. More than half of 25- to 34-year-olds buy secondhand or vintage clothes, and resale apps such as Depop, Stock X and Vestiaire Collective are tapping into the millennial and generation Z market.
The Art Of Losing Friends And Alienating People
Our culture long ago made peace with the fragility of matrimony, but we still have high expectations for friendships. If you really care about someone, you should be able to pick up where you left off, no matter how long it’s been. Friendship’s something you don’t really lose, right?
Synthetic Media: The Real Trouble With Deepfakes
Keeping on top of manipulated videos and images is no easy feat. Scientists trace the roots of their proliferation, dig up new techniques to counter digital forgeries and warn of the growing dangers ahead.
The People Who Shaped The World Wide Web
Thirty years ago, the world wide web was a way for scientists to share data. Since then, it’s become a critical force for industry, and how the world connects. But this didn’t happen all at once. The web’s evolution has been shaped by the geography of its creators and users.
Rewilding The Planet
This is some of the newest land on the planet: Marker Wadden. Taking sand and mud from the lake floor, ecological engineers created seven islands enveloped by dunes and beaches. Now, a rich variety of plants, fish and insects have settled into that protected environment, along with vast numbers of breeding birds.
New IKEA Store In Vienna Omits Parking And Celebrates Nature
The querkraft-designed IKEA store in Vienna seeks to create a friendly, open, unconventional, and informal experience for users. The new building will be situated in an urban setting, and with no allotted parking, customers are expected to arrive by means of public transportation.
Dressing For The Surveillance Age
As cities become ever more packed with cameras that always see, public anonymity could disappear. Can stealth streetwear evade electronic eyes? Is there anything fashion can do to counter the erosion of public anonymity?
If Everyone Hates Spirit Airlines, How Is It Making So Much Money?
Spirit borrowed the unbundling model from Ryanair and AirAsia. Instead of thinking of a flight as a means of getting from point A to point B plus a certain set of extras and amenities built into the ticket price, an unbundled fare promised nothing more than the get-you-from-A-to-B part. Everything else would cost extra.
Schlitterbahn’s Tragic Slide
In the water park business, Jeff Hendry was considered a genius of sorts. He often said that his goal in life was to make customers of his family’s legendary water parks happy—“to put a smile on their faces, to give them a thrill or two.” It was a beautiful vision. Until it went horribly wrong.
The New Mind Control
The internet has spawned subtle forms of influence that can flip elections and manipulate everything we say, think and do. Most of the vacuous thoughts and intense feelings our teenagers experience from morning till night are carefully orchestrated by highly skilled marketing professionals working in our fashion and entertainment industries.
How The Mast Brothers Fooled The World Into Paying $10 A Bar For Crappy Hipster Chocolate
While customers can’t get enough of the company’s bearded, Brooklyn hipster founders, and their brilliantly marketed, $10 “bean to bar” chocolates, a term reserved for chocolate that has been produced entirely under the maker’s control, from the cocoa bean to the wrapped bar, chocolate experts have shunned them.
A Long Walk’s End
On May 18 2015, the FBI announced the search for a 53-year-old accountant accused of embezzling $8.7 million from an Ohio-based Pepsi distributor had come to an end. His name: James T. Hammes. Authorities say Hammes took the funds through a series of banking transfers while working as a controller for the distributor. Then he went for a hike.
The Lonely City: Adventures In The Art Of Being Alone
Loneliness is difficult to confess; difficult too to categorize. Like depression, a state with which it often intersects, it can run deep in the fabric of a person, as much a part of one’s being as laughing easily or having red hair.
Real Estate For The Apocalypse: My Journey Into A Survival Bunker
Doomsday luxury accommodation is a booming business, offering customers a chance to sit out global pandemics and nuclear wars in comfort – as long as they have the money to pay for it.