How The Mast Brothers Fooled The World Into Paying $10 A Bar For Crappy Hipster Chocolate • Discoverology

How The Mast Brothers Fooled The World Into Paying $10 A Bar For Crappy Hipster Chocolate

qz.com
11m read

While customers can’t get enough of the company’s bearded, Brooklyn hipster founders, and their brilliantly marketed, $10 “bean to bar” chocolates, a term reserved for chocolate that has been produced entirely under the maker’s control, from the cocoa bean to the wrapped bar, chocolate experts have shunned them.

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