How The “IKEA Effect” Explains Today’s Startups
Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.
How Our Home Delivery Habit Reshaped The World
The great trick of online retail has been to get us to do more shopping while thinking less about it – thinking less, in particular, about how our purchases reach our homes. This divorce of a product from its voyage to us is perhaps the thing that Amazon has sold us most successfully.
What’s Actually The Plane Of The Future
Supersonic speed, modular cabin design, all electric power, transparent cabin walls, pilotless planes, personal jets for everyone—that all sounds great, but what’s actually the plane of the future. In the next 15-20 years, what will be the next major aircraft release to make an impact on the industry?
The Internet Is Destroying Our Collective Attention Span
The length of time our “collective attention” is on any given event has grown shorter, and topics become popular and then drop out of public view at an accelerating rate. It’s no surprise if it feels harder and harder to dwell deeply on any topic.
Inside My Nightmarish Quest For Screen Time Zero
Living a life free from screens. It’s something we all wish we could do, but, thanks to the now-ubiquitous nature of technology, can’t. I spent a week cutting my screen time in half each successive day: eight hours on Monday, four hours on Tuesday, and so on until I had less than 10 minutes on Sunday.
The Twitter Electorate Isn’t The Real Electorate
For anyone interested in politics, Twitter is the closest thing to a global community center, or a small-ads section—the virtual room where it happens. All of this gives the social network outsize power to shape the political conversation. However, social media is distorting our sense of mainstream opinion.
The Tech Giants Are Coming For Our Homes
The likes of Amazon, Google, Samsung, Apple and others are all competing for smart home dominance – but what drove so many of us to invite these multinational corporations into the highly personal spaces where we live?
This Company Hired Anyone Who Applied. Now It’s Starting A Movement
Greyston Bakery uses a practice of open hiring: filling positions on a first-come, first-served basis, no questions asked. Now it wants to teach other companies how to do the same. Open hiring creates a pipeline for careers on the bakery’s manufacturing floor and throughout the rest of the company’s operations.
Can Computers Ever Replace The Classroom?
Derek Haoyang Li is the founder of Squirrel AI, an education company that offers tutoring delivered in part by humans, but mostly by smart machines, which he says will transform education as we know it. Other entrepreneurs are making similarly extravagant claims about the power of online learning.
Swarms of Teeny Robo-Tractors Will Outmaneuver Tesla’s Driverless Cars
While Elon Musk’s Tesla and Waymo Cars get all the attention — and regulations — autonomous vehicles for farming face fewer tech barriers and could be just as important.
Staring At A Digital Black Hole
On the morning of November 16, 2019, we, the exiled Iranians, woke up and like billions of other internet addicts in the world immediately checked our phones, only to realize that Iran had been cut off from the global internet.
48 Hours In The Strange And Beautiful World Of TikTok
The video app offers an endless scroll of creativity and goofing off, told in 15-second snippets. What did five critics see when they went down the rabbit hole? Art, artistry and a lot of dancing.
AI Is Dreaming Up New Kinds Of Video Games
Game-making algorithms are almost as old as video games, but their use has typically been limited to generating terrain and other simple digital art. The next frontier is using increasingly sophisticated machine-learning techniques to design entirely new kinds of games that have, to date, evaded the human imagination.
The Web We Have To Save
In the past, the web was powerful and serious enough to land me in jail. Today it feels like little more than entertainment. The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?
Ashes To Ashes, Dust To… Compost? An Ecofriendly Burial In Just 4 Weeks
Also known as “natural organic reduction,” composting burial is the brainchild of Katrina Spade, CEO of alternative burial company Recompose. The process involves decomposition of the corpse in soil—but not within a traditional cemetery.
The Big Business Of Loneliness
Capitalism abhors a vacuum, and into this collective social void has stepped a fleet of companies and entrepreneurs selling an end to social isolation. Over the past decade, on-demand connection has become both a big business and a powerful marketing opportunity.
How A Single Mom Created A Plastic Food-Storage Empire
The story of Tupperware is a story of innovation and reinvention: how a new kind of plastic, made from industrial waste material, ended up a symbol of female empowerment. The product ushered women into the workforce, encouraging them to make their own money, better their families, and win accolades and prizes.
The Rise And Fall Of Pan Am
Pan Am was once the largest international airline in the US. In 1970 alone, it carried 11 million passengers to 86 countries worldwide. But after 60 years of flight, decades of financial turbulence, and a devastating terrorist attack above the skies of Lockerbie, Scotland, Pan Am went bust.
What Ever Happened To Waterbeds?
After a heyday in the late 1980s in which nearly one out of every four mattresses sold was a waterbed mattress, the industry dried up in the 1990s, leaving behind a sense of unfilled promise and thousands upon thousands of unsold vinyl shells.
The Race To Grieve: How Social Media Has Made Professional Mourners Of Us All
Social media has in a way made professional mourners of us all. While it is no one’s place to tell anyone else how to express sadness or pain, it sometimes feels there is a race to grieve. A race to care. A race to show that you have the most compassion.
Stronger Than Steel, Able To Stop A Speeding Bullet—It’s Super Wood
Some varieties of wood, such as oak and maple, are renowned for their strength. But scientists say a simple and inexpensive new process can transform any type of wood into a material stronger than steel, and even some high-tech titanium alloys.