How The “IKEA Effect” Explains Today’s Startups
Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.

Using Artificial Intelligence To Create Art
Artist Refik Anadol doesn’t work with paintbrushes or clay. Instead, he uses large collections of data and machine learning algorithms to create mesmerizing and dynamic installations.

Can Computers Ever Replace The Classroom?
Derek Haoyang Li is the founder of Squirrel AI, an education company that offers tutoring delivered in part by humans, but mostly by smart machines, which he says will transform education as we know it. Other entrepreneurs are making similarly extravagant claims about the power of online learning.

The Four-Letter Code To Selling Just About Anything
As the father of industrial design, Raymond Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new.

Did The Advent Of The First Desktop Computer Lead To Murder?
In the summer of 1965, the Olivetti P101 made it to the New York World’s Fair but only just. It was hidden away in a small room behind the main stand. If anyone found it, it was supposed to be an accident. But a few people did. Soon more and more began to squeeze their way in.

The Eternal Revenue Stream Of Led Zeppelin
In the rapid-fire age of digital everything, with young listeners eager for discovery, the ground has shifted beneath record companies’ feet and catalog departments are being called upon to be hubs of innovation and fresh creativity.

The Rail Industry’s Secret, Decades-Long Fight Against The Climate
For nearly 30 years, America’s four biggest rail companies—which move the majority of the country’s coal—have spent millions to deny climate science and block climate policy. They have joined or funded groups that attacked individual scientists and rejected reports from major scientific institutions.

Korvaa Is The World’s First Headphones “Grown” From Bio-based Materials
Helsinki-based multidisciplinary design studio Aivan recently unveiled Korvaa, the world’s first headphones made exclusively from microbially grown materials. Created using synbio, Korvaa is the first physical implementation of the technology and marks a potential shift away from a fossil fuel-based economy.

Why The Coming Foreclosure Crisis Will Look Nothing Like The Last One
A prominent housing analyst expects hundreds of thousands of defaults next year as mortgage forbearance periods end. At first glance, those projections look bad. On closer inspection, however, this round of foreclosures should be mild in comparison to the financial carnage of 2008 to 2010.

What If We Automated Construction?
The rise of technology is a huge opportunity for the construction industry; enabling it to overcome many of its challenges while broadening its appeal to young talent. From predictive design to 3D printing and even autonomous machines on site, this is what the future could look like if we automated construction.

German Circus Uses Holograms Instead Of Live Animals For A Cruelty-Free Magical Experience
For a very long time, people couldn’t have imagined a circus show without horses, elephants, monkeys, and lions. But recently, Circus Roncalli has shunned tradition, swapping flesh and blood for hologram projections. The shows, however, remain just as spectacular.

How Governments Shut Down The Internet
Governments around the world are shutting down the internet, saying it’s needed to prevent protests or cheating on exams. But critics say blocking expression and access to information violates human rights. Here’s how internet shutdowns work.

What Facial Recognition Steals From Us
In just the past five years, the meaning of the human face has quietly but seismically shifted. That’s because researchers at Facebook, Google, and other institutions have nearly perfected techniques for automated facial recognition.

Your Plastic Addiction Is Bankrolling Big Oil
As the world transitions slowly but surely away from fuel-guzzling cars, gas-powered buildings, and coal-fired power plants, fossil fuel company execs must count on growth that comes from somewhere else—and they see their savior as plastics.

Sitzfleisch: The German Concept To Get More Work Done
To have sitzfleisch means the ability to sit still for the long periods of time required to be truly productive; it means the stamina to work through a difficult situation and see a project through to the end. Angela Merkel has it in abundance – how do you cultivate this crucial skill?

The Plant-Based Movement To Transition Farmers Away From Meat And Dairy Production
Two fledgling projects led by animal-welfare groups hope to offer a lifeline to struggling farmers by helping them trade animal agriculture for alternative proteins. The groups say the shift benefits animals and the environment, while boosting farmers’ economic outlook.

MI.MU Gloves: Music Through Movement
MI·MU Gloves are the world’s most advanced wearable musical instrument, for expressive creation, composition and performance. Express yourself through gestures using wearable music technology, connect movement to sound in your own way and discover new forms of expression.

How Chronic Renters Are Reshaping The Homeware Industry
It is clear that millennials and Gen Z are now renting at record rates, yet the appetite to make a house a home remains equally high. Young people are increasingly finding more temporary solutions to the challenge of making a rental home Instagram worthy without falling foul of their landlords.

What It Really Costs To Own Or Charter A Private Jet
One of the ultimate symbols of luxury and affluence is private jet travel. An experienced bizjet pilot breaks down the industry, the costs, who can really justify such an expensive luxury, and why.

Why Are Hardcover Books Published Before Paperbacks?
Despite their popularity, it’s still impossible to find paperback versions of many new books when they debut. It’s a common practice among publishers to release new titles as hardcovers and publish the paperback edition about a year after the initial print run.

Amazon Is Trying To Control The Underlying Infrastructure Of Our Economy
Jeff Bezos’s big bet is that he can make buying from Amazon so effortless that we won’t notice the company’s creeping grip on commerce and its underlying infrastructure, and that we won’t notice what that dominance costs us. Amazon has unprecedented power to steer our choices.