How The “IKEA Effect” Explains Today’s Startups • Discoverology

How The “IKEA Effect” Explains Today’s Startups

Business, Innovation, Tech

Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.

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