How Protein Conquered America
My bodega is only a little bigger than my studio apartment, and sells no fewer than 10 kinds of Muscle Milk. Once the niche elixir of powerlifting bros, gulping down a Muscle Milk or three is now part of a “healthy, active lifestyle” — whatever that means.

Cryptoqueen: How This Woman Scammed The World, Then Vanished
Ruja Ignatova called herself the Cryptoqueen. She told people she had invented a cryptocurrency to rival Bitcoin, and persuaded them to invest billions. Then, two years ago, she disappeared. Jamie Bartlett spent months investigating how she did it and trying to figure out where she’s hiding.

The Myth Of The Ethical Shopper
What has happened in those sweatshops since they became a cultural fixation three decades ago? All sources led to the same conclusion: Boycotts have failed. Our clothes are being made in ways that advocacy campaigns can’t affect and in places they can’t reach. So how are we going to stop sweatshops now?

Did A Violin Teacher From Texas Solve The World’s Greatest Classical Music Mystery?
What is that enigmatic theme that supposedly runs through the entire work but is never played? Edward Elgar, who died in 1934, never said. For decades, musicologists, cryptologists and music lovers have offered up innumerable solutions for the phantom melody.

Carlsberg Beer, Niels Bohr, And The Infinite Pilsner Pipeline That Wasn’t
Carlsberg gifted Niels Bohr, the famous Danish physicist, a home complete with a pipeline that pumped fresh beer directly into his residence. It’s a great story and one that has been reported on by publications such as Forbes and The Guardian. The only problem with the story is that it isn’t entirely true.

Gaming The Lottery Seemed As Good A Retirement Plan As Any
A lottery loophole that would eventually make Jerry and Marge millionaires, spark an investigation by a Boston Globe Spotlight reporter, unleash a statewide political scandal and expose more than a few hypocrisies at the heart of America’s favorite form of legalized gambling.

Why Do People Go To Restaurants? It’s Not About The Food
In the space of a few months the covid-19 pandemic has brought the hospitality industry to the brink of ruin. It has also prompted us to ponder what we’ve been missing. Why do restaurants matter? Why, after all, do we choose to spend large sums of money to dine among strangers?

Baker Uses Focaccia Bread As Her Canvas For Vibrant Van Gogh-Inspired Art
Teri Culletto, aka the Vineyard Baker, creates art with focaccia bread as her canvas. Using fresh herbs and vegetables, she has crafted a series of Vincent van Gogh-inspired loaves she calls Van Dough that features floral imagery as both a way to add surface decoration and flavors to her baking.

Life Under The Algorithm
Increase your output, get paid more. Wages go up with productivity. Until, it turns out, they don’t anymore. The unwinding of this agreement in recent decades, such that workers must continue to produce more without expecting it to show up in their pay stubs, has now been the subject of a good deal of discussion and debate.

Meet Emma, Your Work Colleague Of The Future
Say hello to Emma, a life-sized representation of how we could look in 20 years’ time if we continue working with poor posture and inadequately set-up workstations. If left unchecked, by 2040, workers’ will be left with permanently bent backs caused by sitting hunched over a desk with poor posture for prolonged periods of time.

Collision Course: Why Are Cars Killing More And More Pedestrians?
For drivers, roads are safer than ever – but for people on foot, they are getting deadlier. In 2018, 41% more US pedestrians were killed than in 2008. Car companies and Silicon Valley claim that they have the solution. But is that too good to be true?

Missouri Charmer Led Double Life, Masterminded One Of The Biggest Frauds In Farm History
Like all the best con artists, Randy Constant was a charmer, hard not to like. You’d never have guessed that the father of three, grandfather of five was a liar, cheat and serial philanderer who masterminded one of the biggest and longest-running frauds in the history of American agriculture.

The Lonely City: Adventures In The Art Of Being Alone
Loneliness is difficult to confess; difficult too to categorize. Like depression, a state with which it often intersects, it can run deep in the fabric of a person, as much a part of one’s being as laughing easily or having red hair.

“A Failure Of The Imagination”, The Story Of A Zero-Waste Restaurant
Five years ago, Douglas McMaster opened the restaurant Silo, hoping to change the unsustainable practices of modern food systems. His aim was simple, yet frighteningly ambitious: create an award-winning menu using a zero-waste food system designed from scratch. This is the story of that restaurant’s first five years.

It’s Okay To Be Good And Not Great
“Good is the enemy of great” is one of the most popular self-improvement expressions there is. It’s the first sentence of an international bestselling business book. It sounds appealing and rolls off the tongue nicely, but there’s a good chance it’s downright wrong.

Synthetic Media: The Real Trouble With Deepfakes
Keeping on top of manipulated videos and images is no easy feat. Scientists trace the roots of their proliferation, dig up new techniques to counter digital forgeries and warn of the growing dangers ahead.

The Primal Pleasure And Brutal History Of Sugar
In the Western imagination, sugar is pleasure, temptation, and vice — and in modern history, it is original sin. How a taste for sweetness, developed for survival, became a stand-in for everything good — and evil — about our culture.

Inside The Viper Room: Hollywood’s Most Exclusive Poker Game
How did a 26-year-old cocktail waitress end up running a private weekly poker game for some of Hollywood’s highest rollers, including the likes of Leo, Ben, and Tobey? In an adaptation from her new memoir, Molly Bloom recalls her lucky break at the infamous Viper Room.

The Doomsday Glacier
Thwaites Glacier in West Antarctica is so remote that only 28 human beings have ever set foot on it. In the farthest reaches of Antarctica, a nightmare scenario of crumbling ice – and rapidly rising seas – could spell disaster for a warming planet.

Air Co’s Vodka Is Made Out Of Carbon Dioxide Pulled From The Atmosphere
To bring the spirit in-line with its contemporaries, Air Co. has applied a process that converts air-based carbons into pure ethanol using a proprietary, solar-based electrical procedure. The result? An 80-proof vodka that looks, tastes, and feels like the traditional spirit, but with a reduced environmental impact due to its specialized “distillation” process.

The Last Time Democracy Almost Died
The last time democracy nearly died all over the world and almost all at once, Americans argued about it, and then they tried to fix it. What can we learn from the upheaval of the 1930s?