How Protein Conquered America • Discoverology

How Protein Conquered America

Food, Health, Long Reads

My bodega is only a little bigger than my studio apartment, and sells no fewer than 10 kinds of Muscle Milk. Once the niche elixir of powerlifting bros, gulping down a Muscle Milk or three is now part of a “healthy, active lifestyle” — whatever that means.

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Allowing cows out to harvest their own feed and spread their own manure is the most profitable means of producing meat and milk. But, somehow, agricultural science has encouraged farmers to mount a treadmill of increasing yields of milk or meat by increasing the amount of production per unit input.

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