How Netflix Turned Bill Clinton’s Impeachment Into A Growth Hack
The reason we might all be using Netflix today could have a lot to do with a marketing stunt involving the grand jury testimony that got Bill Clinton impeached. Netflix’s wild bet on political scandal succeeded in almost every single way a story like this possibly could.
The Secret Soviet Radar Hidden In Chernobyl’s Shadow
In a remote forest, a few kilometres from the Chernobyl power plant, the huge Duga-2 radar tower stands as relic of Soviet mismanagement.
The History Of CTRL + ALT + DELETE
In 2013, Bill Gates admitted ctrl+alt+del was a mistake and blamed IBM. With the del key across the keyboard from the other two, it seemed unlikely that all three would be accidentally pressed at the same time. Here’s the story of how the key combination became famous in the first place.
The British Once Built A 1,100-Mile Hedge Through The Middle Of India
There was nothing charming about what the British built. It wasn’t meant to protect anything except imperial revenue. It grew along the Inland Customs Line, a bureaucratic barrier that the British created to impose a high salt tax on the people living on one side of the line—the relatively saltless one.
BrewDog’s New Ad Does What It Says On The Tin
BrewDog has come to be known for its bold one-liners and playful spin on typical communications. The ballsy beer brand has teamed with Uncommon on a tongue-in-cheek campaign that doesn’t really say much at all – on purpose.
The Lost Neighborhood Under New York’s Central Park
A story that goes back to the 1820s, when that part of New York was largely open countryside. Among them was a predominantly black community. It became known as Seneca Village. And when Irish and German immigrants moved in, it became a rare example at the time of an integrated neighborhood.
Coldplay Sneaks Ads In Local Papers To Promote New Album
The band ditched a mega campaign in favor of fan letters and ads in the classified section of newspapers in Devon, North Wales, Sydney and more. Guitarist Jonny Buckland worked at the North Wales Daily Post – the newspaper of choice for this campaign.
How The Dumb Design Of A WWII Plane Led To The Macintosh
For all the triumph of America’s new planes and tanks during World War II, a silent reaper stalked the battlefield: accidental deaths and mysterious crashes that no amount of training ever seemed to fix. At first, pilots took the blame for crashes. The true cause, however, lay with the design. That lesson led us into our user-friendly age—but there’s peril to come.
The Super-Rich Are Being Scammed On Their Private Jets
Five grand for mystery sushi. Seven for plastic cups. And more fuel than the plane could possibly hold. Such are the deceptions stinging the billionaires and mere millionaires of today’s private jet-set class. In an era of ultra-wealth, reports of shady billing related to private-jet travel are on the rise.
The Great American Tax Haven: Why The Super-Rich Love South Dakota
Last year billionaire Sun Hongbin quietly transferred $4.5bn worth of shares in his Chinese real estate firm to a company on a street corner in Sioux Falls, South Dakota. Thanks to its relish for deregulation, the state is fast becoming the most profitable place for the mega-wealthy to park their billions.
“Balloonfest”, The Spectacle That Became A Tragedy
In September 1986, the city of Cleveland attempted to set a special record: the simultaneous launch of 1.5 million balloons. But fate intervened, and the result was both crazier and more tragic than anyone could have imagined.
The Sickness In Our Food Supply
A series of shocks has exposed weak links in our food chain that threaten to leave grocery shelves as patchy and unpredictable as those in the former Soviet bloc. The very system that made possible the bounty of the American supermarket suddenly seems questionable, if not misguided.
Welcome To The Monkey House
Between the end of the Korean War and the early 1990s, more than one million Korean women were caught up in a state-controlled prostitution industry that was blessed at the highest levels by the U.S. military. They worked in special zones surrounding U.S. bases—areas licensed by the South Korean government.
Who Owns South Africa?
The Glen Grey Act was the first piece of legislation to enshrine in law the residential separation of the races. It was also the basis for the notorious Natives Land Act of 1913, which in its final form allocated a mere thirteen percent of all arable land to the black majority.
The Case Against Boeing
In the wake of the 737 MAX disasters, caused by a software feature, Boeing and regulators initially placed blame on the planes’ pilots. Since Samya Stumo’s death in a 737 MAX crash, her parents and her great-uncle, Ralph Nader, have devoted themselves to proving that the company put profit over safety.
I Fled Yugoslavia In 1941. Then I Returned to Join the Resistance.
After the Germans consolidated in northwestern Yugoslavia, I left New York for London, crushed by the news of what was going on. I told my parents I was returning to Yugoslavia to become a freedom fighter.
Inside The Booming Business Of Background Music
The background music industry – also known as music design, music consultancy or something offered as part of a broader package of “experiential design” or “sensory marketing” – is constantly deciding what we hear as we go about our everyday business. The biggest player in the industry, Mood Media, supplies music to 560,000 locations across the world, from Sainsbury’s to KFC.
The Primal Pleasure And Brutal History Of Sugar
In the Western imagination, sugar is pleasure, temptation, and vice — and in modern history, it is original sin. How a taste for sweetness, developed for survival, became a stand-in for everything good — and evil — about our culture.
The Origins Of The Sicilian Mafia
The Sicilian Mafia, referred to by its own members as Cosa Nostra, a phrase meaning “our thing”, is an infamous association of criminal syndicates. They are famous for their heavy-handed role in protection racketeering, alcohol and drug smuggling, and other organized illegal activities across the world.
How A Volcanic Eruption Helped Create Modern Scotland
Over seven terrible years in the 1690s, crops failed, farming villages emptied, and severe famine killed up to 15% of the entire population of Scotland. Soon after, the formerly independent nation joined Great Britain. Now, researchers suggest volcanic eruptions thousands of kilometers away may have helped spark this political transformation.
How The Fossil Fuel Industry Is Attempting To Buy The Global Youth Climate Movement
Subjecting themselves to a cohort of skeptical students was an opportunity for oil and gas executives to boost their credibility in an era when many young activists will only engage with them with picket signs. Young activists say they’re seeing more of this “youth-washing” as the global youth climate movement gains momentum.