How IKEA Became Sweden’s National Brand • Discoverology

How IKEA Became Sweden’s National Brand

Business, Videos

In 1950, Ingvar Kamprad began selling furniture. Seeing the logistical difficulty of shipping large items far away, Ingvar decided to flat-pack the furniture, which also reduced the chance of damage during transport. The company created a catalog that customers could browse through and order with from afar.

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