Hot Second, The Proto-Flagship For Our Virtual Fashion Futures
On entering the “store” visitors stepped into booths equipped with “magic mirrors,” allowing them to virtually slip into something more (and sometimes less) comfortable: one of four looks rendered by digital fashion pioneers and in some instances their brand partners.

Instagram, My Daughter, And Me
What Instagram has allowed me to do is to employ a kind of digital physics, to warp my experience of space and time in my favor. In the offline world, I spend precious hours with her and then she disappears. But online, she is with me again when I post, and then again each time I receive a notification.

You’re Tracked Everywhere You Go Online. Use This Guide to Fight Back.
I recently did an online privacy checkup: Google was sharing my creditworthiness with third parties. If you would like Hearst, the publishing giant, to stop sharing your physical mailing address with third parties, you have to mail a physical letter with your request to the company’s lawyers.

How The Dumb Design Of A WWII Plane Led To The Macintosh
For all the triumph of America’s new planes and tanks during World War II, a silent reaper stalked the battlefield: accidental deaths and mysterious crashes that no amount of training ever seemed to fix. At first, pilots took the blame for crashes. The true cause, however, lay with the design. That lesson led us into our user-friendly age—but there’s peril to come.

The Bizarre Intimacy Of Video Chat
I spend my days staring into the faces and homes of my colleagues on my computer. I see what colors they’ve painted their walls, what sort of art they’ve chosen to hang up. I see whether they sit at a desk or on a couch. I watch them watch themselves, see them fix their hair, and straighten their posture.

How To Elevate Your Presence In A Virtual Meeting
Elevating both your point and your presence in a Zoom, Skype, or similar virtual meeting, requires not only engaging in video conference-friendly tactics but also disabusing yourself of potentially detrimental misconceptions about the medium.

Once Hailed As Unhackable, Blockchains Are Now Getting Hacked
More and more security holes are appearing in cryptocurrency and smart contract platforms, and some are fundamental to the way they were built.

When Artists, Engineers, And Pepsico Collaborated, Then Clashed At The 1970 World’s Fair
A year and a half in the making, the Pepsi Pavilion drew eager crowds and elicited effusive reviews. Just a month after the opening, the partnership with Experiments in Art and Technology—E.A.T.—collapsed amidst a flurry of recriminating letters and legal threats.

The Diabetes Patients Who Hacked A Pancreas
While diabetics anxiously awaited the release of commercial systems, tech-savvy diabetics and their loved ones worked on do-it-yourself systems. How could a bunch of hackers, working in their free time, create something medical manufacturing companies had yet to put on the market?

Tim Westergren, Digital Radio Pioneer, Returns To Break The Music Industrial Complex
Disillusioned after leaving Pandora, Tim Westergren set out to create a better kind of streaming platform. His new Sessions app helps musicians get paid. Can he save struggling artists while redeeming himself?

The Floating Utopia Of Salesforce Park
Salesforce Park, in downtown San Francisco, sits atop the Salesforce Transit Center. It is a lush, five-and-a-half-acre rooftop arcadia of rolling meadows and meticulously landscaped, climatically harmonious, drought-tolerant flora. San Francisco’s newest public space reflects Big Tech’s influence—and a city’s anxieties.

How McKinsey Destroyed The Middle Class
Consultants seek to legitimate both the job cuts and the explosion of elite pay. Rather than simply improving management, to make American corporations lean and fit, they fostered hierarchy, making management, in David Gordon’s memorable phrase, “fat and mean.”

How To Cut Your Laundry Cost In Half In An Eco-Friendly Way
Life Without Plastic’s Dilutable Laundry Bar, packaged in a recyclable paper sleeve, can be broken down and dissolved in a 64-ounce bottle you already have on hand, filled with water from your own tap. The resultant mixture will handle up to 125 loads, the company says.

The Internet Is Destroying Our Collective Attention Span
The length of time our “collective attention” is on any given event has grown shorter, and topics become popular and then drop out of public view at an accelerating rate. It’s no surprise if it feels harder and harder to dwell deeply on any topic.

Buy A Jumper, Adopt A Sheep From This Carbon-Negative Clothing Company
When customers buy a jumper from Sheep Inc., not only do they receive a high-quality product made from the merino wool of sheep from rural New Zealand, but they are also sent regular updates about the very sheep from which their jumper was made.

How A Hot $100 Million Home Design Startup Collapsed Overnight
The untold story of how Homepolish’s extremely Instagrammable house of cards came tumbling down. Instead of building a design juggernaut, the founder constructed something much more precarious — a fear-based culture where sound strategy couldn’t flourish, and where the pressure to grow led to reckless decision-making.

Ring And Nest Helped Normalize American Surveillance And Turned Us Into A Nation Of Voyeurs
The allure of monitoring people silently from afar has also proved more tempting than many expected. Customers who bought the cameras in hopes of not becoming victims joke that instead they’ve become voyeurs.

How The “IKEA Effect” Explains Today’s Startups
Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups.

The World’s Biggest Electric Vehicle Company Looks Nothing Like Tesla
BYD Co. is the No. 1 producer of plug-in vehicles globally, attracting a tiny fraction of the attention of Elon Musk’s company while powering, to a significant extent, a transition to electrified mobility that’s moving faster in China than in any other country.

How New Balance Stumbled, Then Soared To The Top Of The Streetwear Game
With a separate license in Europe and a factory in Flimby, United Kingdom, New Balance has had the attention of sneakerheads abroad for more than a decade and a half. In the United States, however, where the brand was founded in 1906, it hasn’t enjoyed the same youthful appeal.

The People’s NSA
Meet the hackers who are working with investigative journalists to expose organized crime and corruption by some of the world’s most sinister governments. Those governments are going to great lengths to shut down investigative reporting through cyber attacks and other intimidation tactics.