Goldman Sachs, Patagonia, And The Mysteries Of “Business Casual”
The importance of the Patagonia vest is that it is both an evolution of the business-casual costume and a reversion to the waistcoat of the ancient three-piece suit. “Business casual” is less a style of dress than an enigmatic language of power.

The Wonder Drug for Aging, Made From One of the Deadliest Toxins on Earth
Botox is derived from a toxin purified from Clostridium botulinum, a bacterium that thrives and multiplies in faultily canned food. The botulinum toxin is so powerful that a tiny amount can suffocate a person by paralyzing the muscles used for breathing. That’s part of what protects Allergan’s $2.8 billion Botox empire.

How IKEA Became Sweden’s National Brand
In 1950, Ingvar Kamprad began selling furniture. Seeing the logistical difficulty of shipping large items far away, Ingvar decided to flat-pack the furniture, which also reduced the chance of damage during transport. The company created a catalog that customers could browse through and order with from afar.

Remente, Personal Growth And Development App
Remente is a system of tools and insights to help you lead a richer, happier and healthier life, based on how the brain works and performs. Maintain focus and direction while managing stress and work-life balance, all in one app. Tasks, routines, goals and habits in one place.

Extreme Athleticism Is The New Midlife Crisis
Increasingly, people are responding to the anxieties of middle age not by clinging to the last vestiges of expiring youth but to taking on challenges that seem to belong to the young alone: by pushing the limits of what they’re physically capable of through endurance athletics and extreme fitness.

Moving Millions, Leaving Mayhem
Garda bought its way into the U.S. armored car industry in 2005, swallowing rivals until it blanketed the nation. But in its rush to grow, Garda took shortcuts that put unsafe trucks and error-prone drivers on the road. The result has been armored trucks hurtling out of control in communities across America.

A Psychologist Explains How To Beat Social Anxiety
A nice analogy is that of mood and action. We often think we have to “feel” like doing something before doing it. We think we have to feel like going to the gym before going to work out. But if we lace up our shoes and go to the gym, often our mood catches up, and we’re glad we went. With confidence, it’s the same thing.

I Lost My Life To Airbnb
I had been living in Rome but moved to Chicago five years ago. Obsessively renting out my home was the only way I could make it in the gig economy. When I found myself sleeping on the subway, I realized I’d gone too far.

Your Brain Can Only Take So Much Focus
In keeping with recent research, both focus and unfocus are vital. The brain operates optimally when it toggles between focus and unfocus, allowing you to develop resilience, enhance creativity, and make better decisions too.

The Man Who Drove McDonald’s Out Of Iceland
Tómas Tómasson’s all-American burger joint is so legendary in Iceland, it ousted McDonald’s from the country. It all began back in 1981 when the good folk of Reykjavík, Iceland still thought fish and chips was exotic foreign food. Along came Tommi and taught them to worship a new kind of sustenance: the mighty burger.

The Controversy Behind Nike’s Vaporfly Running Shoe, Explained
Nike’s Vaporfly shoes have become a popular choice for both elite and amateur runners. But the shoes may soon be banned in professional competitions if World Athletics, the world governing body of track and field, decides they offer an unfair advantage.

The Everything Town In The Middle Of Nowhere
On any given day, thousands of packages from Walmarts, Targets, and stores around the country travel north along a two-lane road out of Billings, Montana — past the Tumbleweed Saloon, past cows grazing on empty rangeland, past the Busy Bee Cafe and stands of short pines — to the town of Roundup, where they will be unboxed, re-boxed, and sent off to Amazon.

The Soul-Expanding Value Of Difficulty
You must think that something is happening with you, that life has not forgotten you, that it holds you in its hand; it will not let you fall. Why do you want to shut out of your life any agitation, any pain, any melancholy, since you really do not know what these states are working upon you?

Why Do We Work So Hard?
Work, in this context, means active, billable labour. But in reality, it rarely stops. It follows us home on our smartphones, tugging at us during an evening out or in the middle of our children’s bedtime routines. It becomes our lives if we are not careful. It becomes us.

How Campbell’s Soup Changed Tomatoes’ DNA For The Worse
The perfect tomato to eat is red, plump, juicy, and bursting with flavor. When mass-produced, tomatoes also have to be easy to remove from the vine. That is why the Campbell Soup Company cultivated a variety with a genetic mutation more than a half-century ago.

Can A Corporation “Own” A Color?
A handful of companies like Coca-Cola, 3M and Cadbury, have pushed the boundaries of intellectual property law by laying claim to individual colors. But is it really possible to “own” a color?

The Forgotten History Of How Automakers Invented The Crime Of “Jaywalking”
If there’s traffic in the area and you want to follow the law, you need to find a crosswalk. And if there’s a traffic light, you need to wait for it to change to green. Fail to do so, and you’re committing a crime: jaywalking. It’s the result of an aggressive, forgotten 1920s campaign led by auto groups and manufacturers.

Unmarried, Happily Ever After
Despite the increasing number of dating apps, matchmakers, and love advice designed to facilitate romantic connections, many women are opting out of relationships. They are declaring to be happily unmarried and proudly find solace in living solo.

The War On Coffee
Epicurean coffeehouses in the United States numbered in the hundreds in 1989, and in the tens of thousands by 2013. A lot of that is Starbucks, but not all. Roasters in Italy went from exporting twelve million kilograms of espresso in 1988 to more than a hundred and seventy million in 2015.

When A Performance Expert Battles Mental Illness
Brad Stulberg literally wrote a book on peak performance, but he had to reconsider everything after an unexpected battle with mental illness: “I felt detached from my body, as if I was in a virtual-reality video game. Soon I was completely paralyzed by the sense that I was losing my mind.”

Inside The Most Watched YouTube Channel In The World
India’s T-Series built an online empire from Bollywood. Now it has to survive Netflix. Bhushan Kumar argues that T-Series has no reason to fear this invasion, and not just because it sits behind a moat filled with more than 200 million YouTube subscribers.