The Secret Behind Coca-Cola’s Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
The Best Hike In Every American State
Alpine scrambles and beach-front strolls; multi-day singletrack adventures and quick urban escapes; soaring trees and rolling sand dunes—every state in the country has something to offer intrepid hikers.
“BEING BRITISH”, A Film By The People Of Great Britain
BEING BRITISH is a short-form documentary created independently by the filmmakers of Great Britain, to answer the question, ‘What does it mean to be British?’ Made by Simon Mulvaney and Emily Brinnand.
How Airlines Make Meals For Thousands Of People
For many people economy class used to mean soggy pasta, rubbery eggs and dried-out chicken. For a time U.S airlines even stopped serving free meals altogether in economy class. But in 2019 U.S. airlines posted their tenth straight year of profitability and premium and economy cabins are seeing more food options than ever before.
“I Met The Walrus”, An Animated Interview With John Lennon
In 1969, a 14-year-old Beatle fanatic named Jerry Levitan snuck into John Lennon’s hotel room in Toronto and convinced him to do an interview. 38 years later, Levitan, director Josh Raskin and illustrators James Braithwaite and Alex Kurina have collaborated to create an animated short film.
“A Failure Of The Imagination”, The Story Of A Zero-Waste Restaurant
Five years ago, Douglas McMaster opened the restaurant Silo, hoping to change the unsustainable practices of modern food systems. His aim was simple, yet frighteningly ambitious: create an award-winning menu using a zero-waste food system designed from scratch. This is the story of that restaurant’s first five years.
One Last Job: The Unlikely Story Behind The Hatton Garden Heist
The Hatton Garden Heist is one of the highest value burglaries ever to have taken place in Britain. The plot reads like a Hollywood movie and involved millions of pounds of diamonds and a group of ageing villains.
The Italian Village That Celebrates Ugliness
Celebrating “ugliness” for the past 140 years, Piobbico has become renowned for being the world capital of ugly people. Now, its utopian idea has blossomed into a worldwide movement. Today, the so-called “World Association of Ugly People” counts more than 30,000 members across 25 global chapters.
One Of The Country’s Largest Utilities Is A Fiery Mess. How Can California Fix It?
For the last 150 years, Pacific Gas & Electric has been playing political hardball to maintain its monopoly over California’s electricity. Last year, a PG&E power line ignited the Camp Fire, which killed 85 people, making it the deadliest wildfire in the state’s history.
“No Other Way To Say It”, A Comedy About Advertising
Director Tim Mason pulls the curtain back on the glamorous world of advertising in this short comedy about a voiceover actor trying to nail the right tone for a pair of indecisive ad creatives selling a fictitious children’s ice cream brand.
How The Resale Revolution Is Reshaping Fashion
We’re buying more clothes than ever, but it’s not all fast fashion. More than half of 25- to 34-year-olds buy secondhand or vintage clothes, and resale apps such as Depop, Stock X and Vestiaire Collective are tapping into the millennial and generation Z market.
Surprising Images From Inside North Korea
Magnum photographer Carl De Keyzer is one of very few to have been given unprecedented access to Democratic People’s Republic of North Korea.
Your Plastic Addiction Is Bankrolling Big Oil
As the world transitions slowly but surely away from fuel-guzzling cars, gas-powered buildings, and coal-fired power plants, fossil fuel company execs must count on growth that comes from somewhere else—and they see their savior as plastics.
Conman: The Life And Crimes Of Mark Acklom
Watch the full story of the cunning fraudster who posed as an MI6 agent to con his ex-girlfriend out of £800,000. The documentary features the first TV interview with Diana Acklom, his mother. In it, she has an extraordinary theory for her son’s prolific crimes.
Who Owns Antartica?
Ever since Roald Amundsen planted his flag on the South Pole, the issue of Antarctica’s ownership has been a thorny one. But in 1959, a pioneering deal was reached to preserve and help save the environment. This is the story and impact of the Antarctic Treaty and the pressures the continent still faces.
Solar-Powered Water Generator Extracts And Purifies Water From Air
Taiwanese startup Space Apes has designed a solar-powered, reusable and sustainable water generator that extracts, purifies and condenses water from the air to make it ready to drink. The unit produces between 11 and 15 liters of water a day, covering the drinking water needs of six to eight adults.
Britain’s Collapsing Coastline
Coastal erosion is occurring along 17 per cent of the UK coastline. The worst affected is the town of Happisburgh in Norfolk, predicted to lose the most land over the next 20 years.
Could Air-Conditioning Fix Climate Change?
Air conditioning systems can replace the entire air volume in an office building five or 10 times an hour. Machines that capture carbon dioxide from the atmosphere—a developing fix for climate change—also depend on moving large volumes of air. So why not save energy by tacking the carbon capture machine onto the air conditioner?
A Corridor Runs Through It
Imagine yourself as a modern-day alligator in central Florida, where 12 acres of wild land is sacrificed to development every hour. This is a story about what happens when the South’s creatures no longer have room to move — and about a project aimed at preserving the few corridors that connect what remains of the wild land.